Breitling Chrono-matic 49 Launch Party
10 November 2008, Kuala Lumpur: Breitling, a Swiss luxury timepiece brand that is synonymous with the world of aviation, together with Cortina Watch, Asia’s leading retailer of luxury timepieces, launched the new Breitling Chrono-matic 49 by staging its first ever “aviation” party in Malaysia on the evening of 5th November 2008 at Zeta Bar, Hilton Kuala Lumpur.
More than 180 guests and media graced the event and witnessed the unveiling of Breitling’s latest Chrono-matic 49, launched for the first time in Malaysia since it was introduced in BaselWorld 2008. It was a star-studded affair and an evening of sheer glamour as local celebrities such as Elaine Daly, Chermaine Poo and Xandria Ooi were in attendance.
Guests were treated to an array of canapés and beverages at KL’s trendiest hotspot, Zeta Bar, which was transformed into an “airport”, completed with a “runway”. The evening started with a warm welcome by emcee Sarah Lian, who proceeded to introduce a short video presentation by Breitling on its milestone since the day it commenced.
The evening continued with the launch gambit for the new Chrono-matic 49 which saw the ‘arrival’ of a mock-up mustang plane with its pilot Mr Teh Soon Kheng, General Manager of Cortina Watch Malaysia. Guests were given the opportunity to take a closer look at the timepieces while the models, dressed as pilots, mingled among them. To keep the momentum going, a special performance by a group of exotic pin-up girls got the excited crowd cheering.
The evening climaxed on a higher note as throngs of guests flocked the dance floor, moving and grooving to the sounds of Exit-T, a 7-piece band from Canada who belted several popular numbers. All in all, the event was a resounding success and was truly a night to remember.
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For more information, please contact the following: May Ng, BRANDTHINK PR – +60-3-22872255
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