DAVIDOFF opens first flagship store in Kuala Lumpur

Kuala Lumpur, April 16, 2009: In March 2009, the luxury brand Davidoff opened its first flagship store – in Kuala Lumpur, Malaysia. This is the premiere of a retail strategy in which the brand’s flagship stores serve as influential additions to the brand’s overall distribution network. The Malaysian opening is followed by yet another flagship store in Beijing, China  in April 2009.

The prestigious Malaysian address for Davidoff watches, leather goods, writing instruments and fragrances is set in the exciting Starhill Gallery, housing the finest international luxury brands, such as Louis Vuitton, Dior and Fendi – a shopping experience for travellers and the more affluent inhabitants of Kuala Lumpur.

Says Christian Schaffner, CEO of Zino Davidoff Trading AG:  “We are proud to open our first flagship store in collaboration with the Starhill Gallery in Kuala Lumpur. Kuala Lumpur and Malaysia form an international travel hub and an important shopping destination in Southeast Asia, so it is a natural step that we open a boutique here. Starhill Gallery is a partner that lives up to our high standards of quality and has an influential image. We are therefore very enthusiastic about this opening.”

Dato’ Francis Sew, President of Mystique Universal continues to state that, “It gives us tremendous pleasure to have the Davidoff brand under Mystique Universal as the values the label represents is something we would ideally want to embody. Sentiments of luxury, class and quality have all grown to be emblems of the brand”

Davidoff’s stores, to be established worldwide in strategic cities, are designed according to the company’s retail philosophy, “Inviting Luxury” – a concept developed in close collaboration with architects having extensive experience in the luxury field. “Inviting Luxury” conveys a friendly, warm, yet distinguished welcome to customers. One of the central aspects of the store’s design is inspired by a classic “ocean liner” travel trunk, with characteristic metallic corners and distinct leather exterior. It mirrors the brand’s travel-oriented image. The exquisite atmosphere invites visitors to discover and enjoy the world of Davidoff. A source of inspiration for the concept is the company’s founder, Zino Davidoff himself – a passionate traveller and man of culture. The Davidoff brand thus targets the global citizen and its lifestyle of motion and exploration.

The Davidoff store in Kuala Lumpur has a surface area of 70 square meters. The space is just the right size to guarantee a discreet, pleasant atmosphere, with a sales team experienced in serving an exclusive clientele, such as Kuala Lumpur’s nobility, as well as shoppers from all over the world.

Independently, and no longer under license, Zino Davidoff Trading AG now manufactures watches, writing instruments and leather articles under its own Very Zino lifestyle concept. The Swiss-made watch collection, with automatic movements, is manufactured with top-quality components. The leather goods manufactured in Italy, and the existing collection of writing instruments produced by German craftsmen form harmonious additions to the overall concept.

Address:

Davidoff Boutique

UG 12, Adorn Floor, Starhill Gallery

About Zino Davidoff

Zino Davidoff SA is a company active in the luxury accessories industry and is not involved in any form of tobacco related business. Therefore Zino Davidoff SA/Zino Davidoff Trading AG press material (images, texts etc.) must not be published or used in connection with or in relation to tobacco products.

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