MAX&Co opens in Pavilion Kuala Lumpur

MAX&Co. continues to expand in the Far East, with Kuala Lumpur as its destination this time. The new MAX&Co. boutique is slated to open on April 1st in the stunning Pavilion Kuala Lumpur shopping mall, bringing positive energy and Italian style to the throbbing heart of the Malaysian capital.

The Kuala Lumpur Pavilion is an enormous architectural complex inaugurated in 2007 and boasting over 450 exclusive boutiques distributed over its seven levels – a veritable paradise for inveterate shopaholics. The new boutique, located on the second floor of the mall, is laid out over a space of some 100 square meters and vaunts a single large window that serves as a dramatic showcase for the seasonal fashion trends. This store concept, already successfully applied to the most recently opened stores throughout the world, is essential and innovative: an environment in which different tonalities and textures coexist harmoniously. Optical white tables are featured right alongside delicate display structures in satin-finish stainless steel, wood and Plexiglas which have been suspended from the ceiling and the walls, while gracefully curved shelves in oak have been arranged against textured walls in striped cement.

Focus on the accessory area: the walls covered with lava color resin-treated paper create a striking backdrop for titanium colored mirrored surfaces on which are displayed the collection’s bags and shoes, essential complements to the MAX&Co. style. This area has been imbued with a cozy charm thanks to soft ottomans in talcum white, ensuring a comfortable, relaxing shopping experience.

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For more information, contact BRANDTHINK PR at +603-22872255.

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