« July 17th, 2009 »

MTV World Stage “Live in Malaysia”

FOR IMMEDIATE RELEASE: KUALA LUMPUR / SINGAPORE / BEIJING – July 15, 2009: MTV Networks Asia announced today that Malaysia will play host to MTV’s first originally produced MTV WORLD STAGE event on August 15, 2009 at Sunway Lagoon Resort in Kuala Lumpur.  The outdoor concert event will feature live performances from chart-topping UK band Kasabian, platinum recording artists All American Rejects, Malaysia’s Estranged and more. MTV WORLD STAGE “Live In Malaysia” also marks Kasabian’s first live appearance in Southeast Asia.
MTV WORLD STAGE “Live in Malaysia” will be staged in front of a live audience of about 15,000 and premiere on MTV Asia Friday, 28 August 2009 at 8:00pm (GMT+8 hours).  MTV WORLD STAGE “Live in Malaysia” will also be broadcast on 44 MTV Channels in 157 different countries.  It will air across Asia on MTV channels premiering on MTV Asia to 13 territories (28th August), MTV China (4th September), VH1 India (4th September), MTV Philippines, (4th September), MTV Indonesia (FTV, 11th September), MTV Taiwan (11th September), and MTV Korea (12th September).  A 60-minute version of the event will be telecast globally across all MTV channels with airdate information to be announced in the coming weeks.
MTV WORLD STAGE is a global series that brings multi-genre talents with global relevance to an audience in over 550 million households. Recorded “live” at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, MTV WORLD STAGE is the “front row seat” for music lovers to experience the biggest artists on the globe every Friday night without leaving the comfort of their sofas. MTV WORLD STAGE first premiered on February 27th 2009 and featured Coldplay live in Tokyo. Other artists who have played on MTV World Stage are Amy Winehouse, Katy Perry, AC/DC, Tokio Hotel, Kings of Leon, Metallica, and Pussycat Dolls.
ABOUT MTV WORLD STAGE “LIVE IN MALAYSIA” PERFORMERS
Critically acclaimed as great heretics of British rock, Kasabian caught the attention of music lovers in their self-titled debut album in 2003 and its singles, “Processed Beats” and “Club Foot”. The band won the Best Live Act award at the prestigious 2007 NME Awards, and will perform live for the very first time in Southeast Asia, performing hits including “Fire,” the single from their new album West Ryder Pauper Lunatic Asylum. “Fire” rose to number 3 on the UK singles charts since it was release on June 7 and West Ryder Pauper Asylum was number 1 on the UK album charts for 2 consecutive weeks.
“It’s going to be the first time we’ve ever played a gig in Malaysia and we are really looking forward to the opportunity to play for our Asian fans at the MTV World Stage event.  The fans can expect a fantastic show,” said Sergio Pizzorno, vocal and guitarist of Kasabian.
Platinum-selling US band All-American Rejects will also feature in MTV WORLD STAGE Live In Malaysia, performing to the live audience of over 15,000 on the custom-built stage at Sunway Lagoon’s Surf Beach. Hailing from Stillwater, Oklahoma, the All-American Rejects consists of lead vocalist and bass guitarist Tyson Ritter, guitarists Nick Wheeler and Mike Kennerty, and drummer Chris Gaylor. The band has not looked back since the success their self-titled debut album in 2001 and with a string of hit singles including “Swing Swing,” “Dirty Little Secret” and “Move Along,” the band won the Best Group Video at the 2006 MTV Video Music Awards.  Now with their third album release, When The World Comes Down, the band charted at number 4 on Billboard Top 100 with hit single, “Gives You Hell.”
Fans of local music can also expect a strong and solid performance from one of Malaysia’s  top bands, Estranged, who first made headlines in January of 2008 when they won the coveted Anugerah Juara Lagu (Best Song Award) for “Itu Kamu”.  Vocalist Rich Gimbang, rhythm guitarist Din Hormatov, lead guitarist Nor Hanafi, drummer Azwin Andy and went on to win numerous awards in Malaysia, and the band was recently invited to perform at the Ho Hai Yan Rock Festival, one of the biggest rock music festival in Taiwan.
ABOUT MTV WORLD STAGE “LIVE IN MALAYSIA” CONCERT PASSES AND PROMOTIONS
Music fans in Malaysia can be part of MTV WORLD STAGE “Live In Malaysia” by taking part in local on-the-ground events offering VIP passes to the event.  MTV will host this one-off special event at the Curve, in Kuala Lumpur 1st – 2nd August 2009 between 12pm – 7pm. Along with games and collectible premiums giveaways, auditions will also be held offering the wildest, loudest and most passionate music fan the chance to gain access into the most coveted spot at MTV WORLD STAGE “Live In Malaysia” – the Mosh Pit!
Concert passes are also up for grabs at http://worldstage.mtvasia.com from 15 July – 7 August, 2009. Viewers need to simply answer 3 questions to go into the draw to win tickets.
ABOUT MTV WORLD STAGE “LIVE IN MALAYSIA” SPONSORS
MTV WORLD STAGE “Live in Malaysia” is proudly presented by Sunway Lagoon Resort. In Malaysia, the show is presented by Xpax and MTV Credit Card from Hong Leong Bank.
“MTV WORLD STAGE ‘Live In Malaysia’ is quickly becoming one of the most highly anticipated music events of the year in the Pan-Asian region,” said Indra Suharjono, Executive Vice President, Managing Director of MTV Networks Southeast Asia & Greater China. “Our huge audience across 13 Southeast Asian territories and 44 MTV channels across the globe give us a tremendous opportunity to work with our sponsors to showcase Malaysia and this top-notch line-up of artists to the world.”
“Sunway Lagoon Resort, Malaysia’s foremost integrated resort, is proud to host MTV World Stage Live In Malaysia because it is one of the most sought after global musical events in the music industry,” said Aaron Soo, CEO, Sunway Lagoon. “Sprawled over 800 acres, Sunway Lagoon Resort consists of premier-classed hotels, a mega-themed shopping mall and an award winning multi-park destination. The integrated resort provides complete living, shopping and entertainment, thus making it the preferred venue for global events such as MTV World Stage; so kick back and enjoy the show.”
“We are honoured to be working with MTV again this year after the huge success of the MTV Asia Awards 2008. Xpax’s participation in this event is part of our on-going initiative to further strengthen our position and brand image in the youth segment. Xpax is the only prepaid that offers the best rates to 15 family and friends across all network not to mention exclusive lifestyle events such as this for youths to enjoy. Our undisputed network coverage, best rates, bonuses and the fastest SMS delivery and download speed definitely provides our youths with that cutting-edge mobile technology to better suit their lifestyles” Y.Bhg.Dato’ Sri Shazalli Ramly Chief Executive Officer of Celcom (Malaysia) Berhad commented on Xpax being the local sponsor of MTV WORLD STAGE “Live in Malaysia”.
“This is definitely an event for everyone to look forward to.  Our Hong Leong Bank MTV credit card customers will surely not want to miss out on this one.  We are very happy to be part of this musical extravaganza that’s a first in more ways than one.  Hong Leong Bank is strong with the 21-32 year old market segment, the target of the HLB MTV credit card, so events like these go a long way in proving our commitment to deliver products with special features and offerings that are relevant to their lifestyle.  That’s what keeps our customers loyal to us.  And it is opportunities to be part of events like these that keep our partnership with MTV exciting and fresh,” said Margaret Then, General Manager, Unsecured Lending, Hong Leong Bank. “The Hong Leong Bank MTV credit card is set to rock the MTV generation who know how to live life to the fullest and to those who are young at heart.”
About MTV Networks in Asia and the Pacific
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks in Asia and the Pacific comprises three distinctly branded channels in the region reaching more than 400 million households: MTV, the world’s largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia and the Pacific, MTV and Nickelodeon’s businesses also include branded consumer products, program sales and digital media comprising of 19 websites, three broadband services and various mobile platforms. MTV Networks in Asia and the Pacific has a total of 25 channels which are seen via 24-hour and programming blocks.
About Sunway Lagoon Resort
Sunway Lagoon Resort is an internationally acclaimed integrated resort located on 800 acres of rehabilitated mining land. The resort is integrated with two major hotels, a mega-themed shopping mall, as well as Asia’s Best Attraction, a multi-park destination. Wholly developed and managed by Sunway City Berhad, this world-class resort attracts over 30 million visitors annually, bearing testament to the inherent values of the Sunway brand – trust, efficiency and excellent value. The Sunway Group has presence in over 40 countries and is synonymous with unparalleled quality and innovation in all its products and services.
About Xpax
Xpax is Celcom (Malaysia) Berhad’s main prepaid brand with over 7 million prepaid subscribers. Xpax is a brand that personifies youthful exuberance and urban appeal, offering the best value and biggest bonuses such as Every Month Bonus, Birthday Bonus, Surprise Bonus and so much more. In addition, Xpax also features Channel X, the New and Ultimate Mobile Content Channel which works as a one-stop platform for Xpax youths, enabling them to get the latest in mobile content downloads. Only the trendiest and the funkiest, coz when You’ve Got X, You’ve Got it All.
About Hong Leong Bank Berhad
Hong Leong Bank is one of the fastest growing banks in Malaysia with a network of more than 185 branches nationwide, and one bank branch in Singapore and Hong Kong respectively. Listed on Bursa Malaysia since October 17, 1994, Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of Hong Leong Group.
Apart from Hong Leong Bank, the Hong Leong Financial Group subsidiaries include Hong Leong Islamic Bank which offers financial products and services based on Islamic principles, Hong Leong Tokio Marine Takaful which offers insurance products and services based on Islamic principles, Hong Leong Assurance Berhad which offers a diversified range of life and general insurance, and HLG Capital Berhad which offers unit trusts, fund management and stock broking services.
In reaching out to its customers, Hong Leong Bank continues to strive for service excellence in providing banking convenience. For more information, please visit our branches, call Hong Leong Call Centre at1-800-38-8888 during normal working hours or log on to Hong Leong Online at www.hlb.com.my
-        END –
For more information (Malaysia), please contact: BRANDTHINK Malaysia at +60-3-22872255.

FOR IMMEDIATE RELEASE: KUALA LUMPUR / SINGAPORE / BEIJING – July 15, 2009: MTV Networks Asia announced today that Malaysia will play host to MTV’s first originally produced MTV WORLD STAGE event on August 15, 2009 at Sunway Lagoon Resort in Kuala Lumpur.

The outdoor concert event will feature live performances from chart-topping UK band Kasabian, platinum recording artists All American Rejects, Malaysia’s Estranged and more. MTV WORLD STAGE “Live In Malaysia” also marks Kasabian’s first live appearance in Southeast Asia.

MTV WORLD STAGE “Live in Malaysia” will be staged in front of a live audience of about 15,000 and premiere on MTV Asia Friday, 28 August 2009 at 8:00pm (GMT+8 hours).  MTV WORLD STAGE “Live in Malaysia” will also be broadcast on 44 MTV Channels in 157 different countries.  It will air across Asia on MTV channels premiering on MTV Asia to 13 territories (28th August), MTV China (4th September), VH1 India (4th September), MTV Philippines, (4th September), MTV Indonesia (FTV, 11th September), MTV Taiwan (11th September), and MTV Korea (12th September).  A 60-minute version of the event will be telecast globally across all MTV channels with airdate information to be announced in the coming weeks.

MTV WORLD STAGE is a global series that brings multi-genre talents with global relevance to an audience in over 550 million households. Recorded “live” at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, MTV WORLD STAGE is the “front row seat” for music lovers to experience the biggest artists on the globe every Friday night without leaving the comfort of their sofas. MTV WORLD STAGE first premiered on February 27th 2009 and featured Coldplay live in Tokyo. Other artists who have played on MTV World Stage are Amy Winehouse, Katy Perry, AC/DC, Tokio Hotel, Kings of Leon, Metallica, and Pussycat Dolls.

ABOUT MTV WORLD STAGE “LIVE IN MALAYSIA” PERFORMERS

Critically acclaimed as great heretics of British rock, Kasabian caught the attention of music lovers in their self-titled debut album in 2003 and its singles, “Processed Beats” and “Club Foot”. The band won the Best Live Act award at the prestigious 2007 NME Awards, and will perform live for the very first time in Southeast Asia, performing hits including “Fire,” the single from their new album West Ryder Pauper Lunatic Asylum. “Fire” rose to number 3 on the UK singles charts since it was release on June 7 and West Ryder Pauper Asylum was number 1 on the UK album charts for 2 consecutive weeks.

“It’s going to be the first time we’ve ever played a gig in Malaysia and we are really looking forward to the opportunity to play for our Asian fans at the MTV World Stage event.  The fans can expect a fantastic show,” said Sergio Pizzorno, vocal and guitarist of Kasabian.

Platinum-selling US band All-American Rejects will also feature in MTV WORLD STAGE Live In Malaysia, performing to the live audience of over 15,000 on the custom-built stage at Sunway Lagoon’s Surf Beach. Hailing from Stillwater, Oklahoma, the All-American Rejects consists of lead vocalist and bass guitarist Tyson Ritter, guitarists Nick Wheeler and Mike Kennerty, and drummer Chris Gaylor. The band has not looked back since the success their self-titled debut album in 2001 and with a string of hit singles including “Swing Swing,” “Dirty Little Secret” and “Move Along,” the band won the Best Group Video at the 2006 MTV Video Music Awards.  Now with their third album release, When The World Comes Down, the band charted at number 4 on Billboard Top 100 with hit single, “Gives You Hell.”

Fans of local music can also expect a strong and solid performance from one of Malaysia’s  top bands, Estranged, who first made headlines in January of 2008 when they won the coveted Anugerah Juara Lagu (Best Song Award) for “Itu Kamu”.  Vocalist Rich Gimbang, rhythm guitarist Din Hormatov, lead guitarist Nor Hanafi, drummer Azwin Andy and went on to win numerous awards in Malaysia, and the band was recently invited to perform at the Ho Hai Yan Rock Festival, one of the biggest rock music festival in Taiwan.

ABOUT MTV WORLD STAGE “LIVE IN MALAYSIA” CONCERT PASSES AND PROMOTIONS

Music fans in Malaysia can be part of MTV WORLD STAGE “Live In Malaysia” by taking part in local on-the-ground events offering VIP passes to the event.  MTV will host this one-off special event at the Curve, in Kuala Lumpur 1st – 2nd August 2009 between 12pm – 7pm. Along with games and collectible premiums giveaways, auditions will also be held offering the wildest, loudest and most passionate music fan the chance to gain access into the most coveted spot at MTV WORLD STAGE “Live In Malaysia” – the Mosh Pit!

Concert passes are also up for grabs at http://worldstage.mtvasia.com from 15 July – 7 August, 2009. Viewers need to simply answer 3 questions to go into the draw to win tickets.

ABOUT MTV WORLD STAGE “LIVE IN MALAYSIA” SPONSORS

MTV WORLD STAGE “Live in Malaysia” is proudly presented by Sunway Lagoon Resort. In Malaysia, the show is presented by Xpax and MTV Credit Card from Hong Leong Bank.

“MTV WORLD STAGE ‘Live In Malaysia’ is quickly becoming one of the most highly anticipated music events of the year in the Pan-Asian region,” said Indra Suharjono, Executive Vice President, Managing Director of MTV Networks Southeast Asia & Greater China. “Our huge audience across 13 Southeast Asian territories and 44 MTV channels across the globe give us a tremendous opportunity to work with our sponsors to showcase Malaysia and this top-notch line-up of artists to the world.”

“Sunway Lagoon Resort, Malaysia’s foremost integrated resort, is proud to host MTV World Stage Live In Malaysia because it is one of the most sought after global musical events in the music industry,” said Aaron Soo, CEO, Sunway Lagoon. “Sprawled over 800 acres, Sunway Lagoon Resort consists of premier-classed hotels, a mega-themed shopping mall and an award winning multi-park destination. The integrated resort provides complete living, shopping and entertainment, thus making it the preferred venue for global events such as MTV World Stage; so kick back and enjoy the show.”

“We are honoured to be working with MTV again this year after the huge success of the MTV Asia Awards 2008. Xpax’s participation in this event is part of our on-going initiative to further strengthen our position and brand image in the youth segment. Xpax is the only prepaid that offers the best rates to 15 family and friends across all network not to mention exclusive lifestyle events such as this for youths to enjoy. Our undisputed network coverage, best rates, bonuses and the fastest SMS delivery and download speed definitely provides our youths with that cutting-edge mobile technology to better suit their lifestyles” Y.Bhg.Dato’ Sri Shazalli Ramly Chief Executive Officer of Celcom (Malaysia) Berhad commented on Xpax being the local sponsor of MTV WORLD STAGE “Live in Malaysia”.

“This is definitely an event for everyone to look forward to.  Our Hong Leong Bank MTV credit card customers will surely not want to miss out on this one.  We are very happy to be part of this musical extravaganza that’s a first in more ways than one.  Hong Leong Bank is strong with the 21-32 year old market segment, the target of the HLB MTV credit card, so events like these go a long way in proving our commitment to deliver products with special features and offerings that are relevant to their lifestyle.  That’s what keeps our customers loyal to us.  And it is opportunities to be part of events like these that keep our partnership with MTV exciting and fresh,” said Margaret Then, General Manager, Unsecured Lending, Hong Leong Bank. “The Hong Leong Bank MTV credit card is set to rock the MTV generation who know how to live life to the fullest and to those who are young at heart.”

About MTV Networks in Asia and the Pacific

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks in Asia and the Pacific comprises three distinctly branded channels in the region reaching more than 400 million households: MTV, the world’s largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia and the Pacific, MTV and Nickelodeon’s businesses also include branded consumer products, program sales and digital media comprising of 19 websites, three broadband services and various mobile platforms. MTV Networks in Asia and the Pacific has a total of 25 channels which are seen via 24-hour and programming blocks.

About Sunway Lagoon Resort

Sunway Lagoon Resort is an internationally acclaimed integrated resort located on 800 acres of rehabilitated mining land. The resort is integrated with two major hotels, a mega-themed shopping mall, as well as Asia’s Best Attraction, a multi-park destination. Wholly developed and managed by Sunway City Berhad, this world-class resort attracts over 30 million visitors annually, bearing testament to the inherent values of the Sunway brand – trust, efficiency and excellent value. The Sunway Group has presence in over 40 countries and is synonymous with unparalleled quality and innovation in all its products and services.

About Xpax

Xpax is Celcom (Malaysia) Berhad’s main prepaid brand with over 7 million prepaid subscribers. Xpax is a brand that personifies youthful exuberance and urban appeal, offering the best value and biggest bonuses such as Every Month Bonus, Birthday Bonus, Surprise Bonus and so much more. In addition, Xpax also features Channel X, the New and Ultimate Mobile Content Channel which works as a one-stop platform for Xpax youths, enabling them to get the latest in mobile content downloads. Only the trendiest and the funkiest, coz when You’ve Got X, You’ve Got it All.

About Hong Leong Bank Berhad

Hong Leong Bank is one of the fastest growing banks in Malaysia with a network of more than 185 branches nationwide, and one bank branch in Singapore and Hong Kong respectively. Listed on Bursa Malaysia since October 17, 1994, Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of Hong Leong Group.

Apart from Hong Leong Bank, the Hong Leong Financial Group subsidiaries include Hong Leong Islamic Bank which offers financial products and services based on Islamic principles, Hong Leong Tokio Marine Takaful which offers insurance products and services based on Islamic principles, Hong Leong Assurance Berhad which offers a diversified range of life and general insurance, and HLG Capital Berhad which offers unit trusts, fund management and stock broking services.

In reaching out to its customers, Hong Leong Bank continues to strive for service excellence in providing banking convenience. For more information, please visit our branches, call Hong Leong Call Centre at1-800-38-8888 during normal working hours or log on to Hong Leong Online at www.hlb.com.my

-        END –

For more information (Malaysia), please contact: BRANDTHINK Malaysia at +60-3-22872255.

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