Esprit Kids: Fall/Holiday 2009

Esprit Kids: Fall/Holiday 2009

Mini Boys

For those who like to hang out at home as well as for the more adventurous types: In the 2009/2010 fall/holiday season, Esprit’s Mini Boys are heading out into the great outdoors or the next great cyberspace adventure.

The late 70s are revived with the Joystick Nation, bringing streetwear trends along with them. Pixel prints and allover patterns go the gamer route with computer code designs. Athletic hoodies, T-shirts and loose-fit cargo pants will become well-loved playmates.

Flashy colors such as bold green, bright blue, and vivid red come into play on graphics, slogans, and symbols – as well as on sweaters and shirts. Native Valley is the perfect trend for treehouse dwellers. Checked shirts, retro prints, wool embroidery, and applications get an authentic look with used washings and finishing as if they were passed down from an older brother. Retro stitching, sweat jackets in quilted looks with faux-fur lining, chunky and textured knits, parkas, and slim-fit shirts all create a sense of traditional outdoor charm.

Comfortable cargo styles are great companions and turn denims into casual old friends. Contemporary slim fits make an equally cool impression. Authentic vintage effects guarantee that “favorite jeans feeling” for brand-new denim. The used look gets even more intense with bleached denim or crinkle, tainted, and destroyed effects.

Mini Girls

The 70s add a playful touch to Esprit’s Mini Girls, too: the Graphic Playground reaches out to everything that glitters or makes a graphic statement. Pixel and supersize prints or allover patterns dance on shirts, sweaters, and dresses.

Bold, bright colors such as red and turquoise contrast with black for an elegant look with sparkling glitter prints and cool square studding. Patchwork on high-tech materials promise quilted, shiny, coated jackets in a wild mix of colors.

Colorful denims with shimmering black and matte metallic details make for the perfect color statement. The look is tamed with smart cuts and skinny leg shapes. The styles of the season are the slim fit, bootcut, and flared jeans. Used washings or destroyed and tainted effects give the styles character.

And the second topic of inspiration: Global Folkwear. Checks, floral motifs, and patchwork get trendy hippie girls’ hearts beating faster. Floral allover-pattern prints and Eastern European folklore give the line certain lightheartedness. But just to make sure things don’t get too sweet, urban grunge-inspired details are thrown into the mix. The look shows its true colors in purple, orange, pink, and bright yellow.

To feature this collection, please contact BRANDTHINK Malaysia at 603-22872255.

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