Carlsberg to reward loyal patrons with Nice One! sportswear

Shah Alam, 9th November 2009 – Carlsberg has launched a month-long campaign to thank loyal patrons of Carlsberg for making the brand the top-selling beer brand in Malaysia. To celebrate, local hawker centers, food courts, coffee shops and restaurants will run a special promotion at each outlet. Individuals who purchase a Carlsberg Green Label or Carlsberg Gold quart are encouraged to collect the crown cork liners that bare the “Nice One” stamp to redeem exclusive “Nice One” sportswear.

The promotion is executed in collaboration with Carlsberg’s “Nice One” campaign. In line with the campaign’s catchphrase “Nice One”, this promotion maintains all that is “nice” by making it easy and convenient for Carlsberg lovers to receive special sportswear made especially for Carlsberg by Reebok. The mechanisms of this promotion are as follows: upon collecting 88 pieces, customers can redeem a limited edition Reebok sports jacket and for 45 pieces they will receive a Reebok sports t-shirt.

Carlsberg Gold and Carlsberg Green Label has been so fondly loved and valued by Malaysians for the past few decades. Recently, both Carlsberg Gold and Carlsberg Green Label have attained much recognition by achieving notable awards. Carlsberg Gold won an iTQi award as well as being bestowed the “Best Beer” title in Flavours magazine. In addition to this, Carlsberg Green Label has the highest Top of Mind recall and named the most trusted beer brand by Reader’s Digest magazine in 2009 for the 10th consecutive year.

Redemption centers are listed on www.carlsberg.com.my.

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