Carrera y Carrera Introduces its De luces Collection in Malaysia
Intricate gold filigree, extraordinary lacework, and the sparkle of sequins. A matador’s regalia represents the highest expression of preciosity and the art of haute couture.
Carrera y Carrera’s gives life to a new jewelry collection : gold, rose- cut diamonds, and mother-of-pearl, for impressive pieces.
Tauromachy is mainly considered as a male-dominated world, yet contrary to common belief the connection between women and the bullring dates back to the late seventeenth century, when the fiesta took the shape we know today.
Bullring, sand, a bullfighter’s regalia, an elaborate ritual, and a magical afternoon bathed in sunlight are enough to enchant and seduce men and women alike.
Time has come to turn the tables and it is now the Goldsmiths and Jewellers of Carrera y Carrera, who find in the bullring and full matador regalia the inspiration to create the New 2008 Collection De Luces.
Emulating the detailed and lengthy process artisans and seamstresses undergo in the creation of each magnificent bullfighter suit, Carrera y Carrera workshop has poured all the imagination and love in the design of jewels that recall the ring, castanets, and the frenzied applause of the spectators.
The need to fully convey the spirit of these garments artists, led to the creation of three lines : Ruedo, Pasodoble and Alamar.
Yellow gold and large rose-cut diamonds are the stars of Ruedo and Pasodoble. Each and every one of the rings, earrings, bracelets, and necklaces that make up the collections recreate the castanets—the rigid embroidery on the epaulet—and the gold- and silver-thread flowers embroidered by hand on the bolero and pants of the accomplished.
To express the sensuousness of an evening of celebration Ruedo features rose- cut diamonds, giving the jewelry a vintage air of sophistication, brimming with glamour. If we were to select a piece as the cornerstone of the line, this would undoubtedly be the Ruedo ring thanks to its design, proportions and movement.
The key to the Pasodoble line is its oscillating movement, where the elements of each piece of jewelry shift on its own structure. The collection’s emblematic piece, the clasp Pasodoble bracelet, boasts a chic urban look for today’s young women.
Following Carrera y Carrera’s longtime tradition, De Luces also includes a fine jewelry line called Alamar. White gold and diamonds create spectacular, museum-like pieces of significant technical complexity due to its teardrop shape, the detailed gold work and the diamond setting.
It is clear that tradition, passion, craftsmanship, beauty, and the latest trends in jewelry come together in De Luces, homage to the rich tradition of creating a bullfighter’s suit—a tradition Carrera y Carrera fully identifies with, crafting each and every one of its pieces by hand.
To capture the true essence of De Luces in paper, the Spanish top model Almudena Fernández and the matador Eugenio de Mora have been captured by the famed photographer Mario Sierra, for Carrera y Carrera.
Sierra’s camera uncovers new sensory and emotional aspects De Luces in an exclusive production that transports this new collection to the magical and secret place of the tailor’s workshop, almost, but not quite, a jeweler’s workshop.
Malaysia Boutique Location:
Carrera y Carrera
G12, Indulge Floor, Starhill Gallery, 181 Jalan Bukit Bintang 55100 Kuala Lumpur
PR Agency Contact:
To feature this collection in your publication, please contact BRANDTHINK Malaysia at +603 22872255.
Related posts:
| « Previous Article | Next Article » |
|
BRANDTHINK – Official Blog- (Work) The Woohoo Box invades Ipoh
- (Work) Carlsberg kicks-off football campaign with Team England
- (Work) Danish Royal Stout unveils new ambassador at press event
- Trend Watch: Marketing in the era of the iPad
- Facebook to Advertisers: No low-quality ads
- Trend Watch: Apple launches iAd – Mobile Advertising with Emotion
- Do you live, breathe and think digital? We’re hiring.
