The Outpouring of Prosperity on 褔 “Fook” Day

7 Jan 2010, Shah Alam: Carlsberg Malaysia hosted an auspicious event celebrating the Launch of 褔 “Fook” Day on the morning of 7th January 2010 at the Carlsberg headquarters in Shah Alam. The event saw the attendance of the leading beer brand’s top management, business partners and members of the Malaysian media.

褔 “Fook” Day is a nationwide initiative made by Carlsberg Malaysia to prompt a single day of simultaneous 褔 “Fook” celebrations. 褔 “Fook” Day revolves around emblems of prosperity, happiness and harmony to conquer the bitterness of the upcoming Lunar New Year. Carlsberg will be unleashing a fortune of prosperity to the nation, bringing individuals of different races together in the spirit of the Lunar New Year.

Emcee for the event, Malaysian-born TV personality, Lin Tiong Piow greeted the crowd with his lively personality before introducing a highly skilled performance by one of the most renowned percussion groups in Malaysia, the Hands Percussion. The performance was followed by a welcome speech by Carlsberg Malaysia’s Managing Director, Mr. Soren Holm Jensen.

Mr. Soren Holm Jensen quoted “we hope to create mass excitement and hype across the nation where our aim is to bring everyone together in unison of 褔 “Fook” and the outpouring of prosperity. This is a nationwide activity that will involve and impact everyone across races and communities”

The 褔 “Fook” Day was launched when the key spokespersons of Carlsberg Malaysia filled a giant 褔 “Fook” character glass with Carlsberg beer to officiate the beginning of the colourful celebrations leading up into the Lunar New Year. The spokespersons who participated in the session were Mr. Soren Holm Jensen, Managing Director of Carlsberg Malaysia, Dato’ Chin Voon Long, Executive Director of Corporate Affairs, Mr. Gunnar Hepp, General Manager of Supply Chain, Mr. Gary Tan, General Manager of Sales and Distribution, Ms Loh Boon Lan, General Manager of Human Resource and Mr Kenneth Soh the General Manager of Luen Heng (F&B) Sdn Bhd.

Upon the completion of the official task, 28 褔 “Fook” God and 28 Chinese Fairies strolled on to the stage to everyone’s delight. This is part of a strategy to release prosperity to the wider nation where the 28 “Fook” God 福星 “Fook Seng’s” and 28 Chinese Fairies 仙女 “Sin Loi’s” will be visiting outlets across the nation to greet individuals, adding good charm and prosperity into their new year.

The surprise appearance of the entourage was followed by an energetic Carlsberg “Fook” Lion Dance performance by the award winning Khuan Loke Association.

Both performances during the launch event portrayed strong presence and positive energy that are appropriate to the characters of the Carlsberg’s 褔 “Fook” campaign, which heavily revolves around well wishes of good fortune and success. The event signified the arrival of 褔 “Fook” and how it will be bestowed on the nation, from now till the rest of 2010.

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

Malaysia PR Contact

To feature the Carlsberg brand in your publication, please contact BRANDTHINK Malaysia at +603-22872255.

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