Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010

March 2010, Kuala Lumpur: Carlsberg is proud to be part of the action at the 2010 Maybank Malaysian Open. The prestigious tournament has marked several staggering successes as guests were treated to a spectacular and dramatic display of golf that saw Noh Seung-yul seal a dramatic victory after an exhilarating final round battle between seven players. The 18-year-old Korean astounded spectators with a startling birdie that eliminated his fellow countryman KJ Choi by a single stroke.

The Carlsberg Marquee was buzzing with energy as it brought its invited guests to the heart of the game with an excellent view of the 18th hole. With a Carlsberg beer in hand, the guests mingled merrily as they watched the tournament and cheered their favorites on. The Carlsberg marquee also saw surprise visits from internationally acclaimed golfers, Darren Clarke, Chris Wood and many others.

Mr. Soren Ravn, Managing Director of Carlsberg Malaysia quotes “we wanted to treat our consumers to an exclusive experience of the Maybank Malaysian Open by bringing them right to the pitch and within personal distance to the golfers. There was an abundant flow of Carlsberg beer throughout the day so individuals were able to share and remember highlights of the tournament with a refreshing glass of Carlsberg.”

For other visitors, another crowd-pulling attraction was undoubtedly the Carlsberg Beer Garden, which saw a bevy of spectators in need of a thirst-quencher. Four flat screen televisions were located at the Beer Garden to give patrons a live telecast update on the happenings of the tournament. Furthermore, a special Callaway promotion was carried out exclusively for the visitors of the Beer Garden on a daily basis. The promotion saw four happy winners walk away with Callaway’s Diablo Edge Driver worth RM1,500.

Kelvin Ong, one of the four winners was excited upon receiving his new driver said, “the Beer Garden is indeed a cool concept in the midst of such hot weather and we have really enjoyed our time here relaxing with a ice cold Carlsberg. As the icing on the cake, the Callaway promotion is very well organized, I now have a memorable token I can take home with me and remember for years to come.”

Carlsberg had many activities lined up leading up to the big day. Another highlight from the Malaysian Open was the opportunity given to winners of 2009 Carlsberg Golf Classic to play amongst some of the region’s best players at the Pro/Am Tournament on the 2nd of March, 2010.

Key customers and trade partners of Carlsberg was also specially invited to the Carlsberg Corporate Golf Game the day after the tournament to play at the newly renovated Kuala Lumpur Golf and Country Club using the same tournament conditions of the Malaysian Open.

Known for its long association with golf, and being the clear market leader in the golf segment, Carlsberg has been the leading supporter of both professional and amateur tournaments in Malaysia and as a result has seen its market dominance continue to grow and expand.

Mr Soren Ravn, expresses “Carlsberg will definitely be continuing its historical legacy with the game of golf and with our prestigious association with one of the best tournaments in the region. Golf is a sport that exudes several timeless values that we hope to embody here at Carlsberg.”

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

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Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

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