Hush Puppies Spring 2010 Campaign & Collection
Life is measured by so much more than material possessions. After all, money can’t buy happiness and it doesn’t grow on trees, especially these days. In light of the difficult economic environment globally, we are reminded and inspired by the resilient spirit of people around the world.
Perhaps forever changed, but hopeful to return to a new sense of normality in our lives, we value even more our family and friends. The values of authenticity, honesty, and the appreciation for all that we have, help us find contentment and bring us peace of mind.
The Hush Puppies Spring 2010 Collection is designed for everyone who is looking for one less thing to worry about; a trusted brand with a rich heritage, unparalleled comfort and unique style.
The Spring Collection embodies the easy-going and authentic spirit of Hush Puppies that has given people all over the world something to smile about for over 50 years.
OUR BRAND
A LOOK BACK It is not difficult to see the unique heritage and authentic style that define Hush Puppies. From its founding in 1958, with the creation of the world’s first casual shoe Hush Puppies has become more than a global brand. Hush Puppies is a part of global culture and symbolic of relaxed lifestyle.
HERE AND NOW Hush Puppies today offers its trademark cool, casual style in innovative products sold in over 135 countries around the world.. Hush Puppies continues to be a cherished part of culture. The spirit of the brand is reflected in the 19 million pairs of shoes sold every year.
A LOOK FORWARD Hush Puppies will continue to expand its casual lifestyle and innovative products to consumers around the world. Hush Puppies will keep on delivering the style that represents the classic nature of the brand, the innovative comfort that is part of our comfort philosophy, and the uncomprising craftsmanship that consumers have trusted throughout generations.
The BODY SHOE – MEN’S
Casual on the outside, athletic on the inside, the Body Shoe is a versatile collection designed with comfort and style for everyday. The superior comfort system in the Body Shoe combines balance, anatomical fit and climate control. Tested by footwear experts in biomechanics the unique design of the Body Shoe enhances natural walking motion. Premium, high-tech materials, and fit features typically found in athletic shoes, make the Body Shoe the most comfortable, casual shoes you can buy.
It’s All About Balance
Feel balanced all-day and walk with ease. The Bio-Bevel, a beveled heel and toe in the Body Shoe collection increases walking efficiency by encouraging easier, smoother and more natural walking motion. This natural walking motion allows you to feel more invigorated as you use less energy to propel yourself forward. Using natural walking motion to its full advantage, the bevels are perfectly placed to encourage the foot to follow the most efficient and balanced walking motion.
A Good Fit
The anatomically correct mold that is used to create the Body Shoe is perfectly shaped for the human foot. This allows for a custom fit that envelopes the foot, eliminating rubbing and friction. The multi-density footbed is designed with superb cushioning that is strategically placed for maximum support. The footbed made of Ortholite foam is a stiffer density in the arch to keep feet properly balanced ad supported. Poron foam provides more shock absorption where you need it the most, in the heel and ball of the foot. A smart investment, this high-grade foam resists breaking down over time and ensures long lasting comfort.
Calm, Cool & Collected
The Body Shoe is designed to keep you cool, dry and comfortable with an advanced climate control system that incorporates multi high-tech materials. Ortholite foam footbeds act like a sponge, drying off excess moisture and maintaining air flow for a cool foot sensation. The footbed is then covered with etc lining that reduces heat build-up by keeping the foot stationary thus reducing friction. The interior lining of the shoes made with Dri-Lex provides additional moisture wicking to keep the foot dry. Strategically placed mesh materials and perforations in the shoe upper provide an added cooling effect by venting warm air.
FEBRUARY AND MARCH COLLECTION
MADERA Fabulously feminine wedges are the perfect way to have a little fun this season by adding vibrant style to your wardrobe. The natural elements including sculpted wedge heels made of lightweight, genuine wood and hand-finished leathers give these sandals a sophisticated look. The cork-like contoured and cushioned footbeds maximize comfort. A coordinating colour pop around around the perimeter of the sole adds a fun accent. These colourful wedges are the perfect accessory to the season’s casual fashions from jeans and shorts, to a pretty floral dress.
About Hush Puppies in Malaysia
Hush Puppies Indonesia, Malaysia and Singapore are a division of Transmarco Group, which focuses on Footwear & Lifestyle. Hush Puppies’ footwear, which the Group was appointed as the master licensee in this region since 1990, grew over the years and enjoys high brand recognition, expanding to 60 own concept stores and 200 distribution points respectively.
Media Centre
This media advisory is released by BRANDTHINK Malaysia on behalf of Hush Puppies for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.
For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.
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