Malaysia (June 29, 2012) Celestial Movies, the premiere Chinese movie channel (ASTRO Channel 322) with the widest distribution across Asia and beyond, makes July and August star-studded months as it rolls out the Celestial Superstar Club. Starting Sunday, 1 July, the Celestial Superstar Club will feature Chinese movie superstars in their most recent hits including several first and exclusive premieres of blockbusters released in late 2011 and early 2012.
Showcasing “the biggest stars and the biggest Chinese blockbusters,” the Celestial Superstar Club will kick off on Celestial Movies (ASTRO Channel 322) and Celestial Movies HD (ASTRO Channel 309) on 1 July at 9pm with the highest-grossing Chinese movie of all time in China, Let the Bullets Fly, starring Chow Yun Fat, Jiang Wen and Ge You in their award-winning roles. Let the Bullets Fly is followed by the exclusive TV premiere of Tsui Hark’s Flying Swords of Dragon Gate, the first 3D martial arts movie in the world starring Jet Li and Zhou Xun. In August, Celestial Movies will debut the recent blockbuster The Great Magician, which marks the return of superstar Tony Leung to the comedy genre; and the action hit The Viral Factor, starring Nicholas Tse and Jay Chou. Other blockbusters featured in Celestial Superstar Club include Jackie Chan’s 1911, Jet Li’s The Sorcerer and the White Snake.
“The launch of the Celestial Superstar Club signifies our uncompromising commitment to provide Celestial Movies’ subscribers with the latest and greatest Chinese blockbusters featuring their favorite stars. With our well-established relationships with the most prolific Chinese movie studios and producers, we aim to live up to our promise of delivering the premiere Chinese and Asian movie service to our subscribers,” said Ofanny Choi, EVP, TV Networks at Celestial Tiger Entertainment.
The two-month long Celestial Superstar Club will be supported by a regional marketing campaign in Malaysia, Singapore and Indonesia which includes TVC, print, radio, OOH, digital and social media. The campaign will also feature “watch and win” contests in select countries with prizes including a trip for two to Hong Kong.
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES ON DEMAND, Celestial’s subscription Video On Demand service; KIX, the ultimate in action entertainment; Thrill, Asia’s only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.
As one of Asia’s largest vertically integrated entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent of content in all media in Greater China and Southeast Asia from independent Hollywood studio Lionsgate.
Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.
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