KUALA LUMPUR – Clinelle, the leading beauty brand in Malaysia has announced the appointment of Stacy Anam as the ambassador for the brand beginning May 2010. Beautiful and bubbly, Stacy Anam is the winner of Akademi Fantasia (AF) Season 6. With Clinelle’s comprehensive rebranding exercise in the pocket, Stacy is the cherry on the whip with her buoyant and outgoing personality, reflecting everything the brand stands for.

Chosen for her role model values and perky appearance, Stacy Anam fondly known as Stacy carries the essence of Clinelle’s new tagline, “happy skin, happy face”. As a young and growing personality in Malaysia, Stacy also shares a similarity with the brand as Clinelle, too, is a young and rapidly flourishing mark. The core of Clinelle stands for holistic beauty, which is achieved through many contributing factors, combining the best of science and nature for healthy radiant skin.

“We, from Clinelle, believe it is essential to have happy skin in order to feel radiant all around. We chose Stacy as our ambassador as she not only has a healthy image, but she most definitely portrays the character of a Clinelle user”, explains Ms Priscillia Ooi, Functional Head of the Business Development and Marketing division of EIG Pharma Asia Sdn Bhd about their choice of Stacy Anam.

“Whether you are a man or woman, happy skin is essential in today’s competitive era because we always need to make a good impression. We truly believe that with happy skin, you will have a happy face, which will contribute significantly to one’s life”, added Priscillia.

Stacy Anam has been using Clinelle for 6 months now and has subsequently experience an overall improvement in her skin condition. She uses Clinelle’s Deep Cleansing Gel, Purifying Toner, Moisture Glow, Moisture Booster, UV Defense SPF 28, Compact Powder SPF 18 and among these, her favourite product is the Snowhite Mask which maintains the radiant glow on her skin.

With its integrated Envinixtm system, Clinelle frees skin from rapid environmental aggressions. The dermatologist tested Envinixtm system works safely and effectively using the RX3 Actiontm to repair, refine and reshield skin for clearly visible and long term results. Through regular and long term use, Clinelle professional products will help to support better regeneration of the skin barrier for optimized skin health.

Researched and developed by Clinelle USA and using only quality ingredients, Clinelle also ensures that its professional products are formulated to be free from artificial coloring, artificial fragrance, comedogenic ingredients, lanolin, mineral oil, and SD-alcohol. This unique composition helps to prevent skin from irritations, allergic reactions, pigmentations, breakouts, blackheads, skin dehydration and other skin problems.

When asked, Stacy recollects her busy days on the road with fond memories of her most precious items, “I enjoy going from point A to B and meeting people. Being able to share my music with people all around me is more than I can ask for. For this, I always have my set of facial ingredients ready so that I can always look fresh for every occasion. Clinelle gives me the extra the glow and shine that my skin requires. The best part about it is that my skin is always healthy looking, thanks to the botanical extracts, vitamins and essential oil that Clinelle weaves into their formula, I feel confident, cheerful and happy. My set of Clinelle products has become my best travel mate.”

Clinelle is an award-winning brand that has been recognized by many leading pharmacies and publications in Malaysia, receiving recognition for the Best Whitening Mask, Best Acne Treatment, Best Anti-Aging and Best Cleansing Gel. These awards are voted by the consumers in Malaysia.

As positioned by its brand category, Professional Skinalist, Clinelle is not just another generic beauty product but a professional skincare product that truly strives to analyze and understand the needs of our skin by consistently innovating and formulating solutions for any type of skin including normal to oily, dry, blemish prone, aging, sensitive or pigment skin.

Clinelle is on a mission to take the brand global and is being revamped with a new look and feel to appeal to international audiences. It is also looking to improve its systems, customer service and training as well as other aspects to execute branding on a global platform. With Clinelle, there is assurance and commitment that the professional products will create effective results and affordable for everyone.

In Malaysia, Clinelle professional products are available at leading pharmacies, Sasa, Jaya Jusco, Jaya Grocer, Metrojaya, Robinson and Tesco.

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About CLINELLE

Clinelle Professional Care is distributed by EIG Pharmacy Asia Sdn. Bhd., a subsidiary of Esthetics International Group Berhad (EIG) and has a strong brand presence in Thailand, Hong Kong, Taiwan, Singapore, China, Philippines and Malaysia. Clinelle products use the best from science and nature and the products are all made in France; researched and developed by Clinelle USA.

With its integrated Envinix™ system, Clinelle frees skin from rapid environmental aggressions. The dermatologists tested Envinix™ system works safely and effectively using RX3 Action™ to repair, refine and reshield skin for clearly visible and long-term results. Through regular and long term use, Clinelle professional products will help support better regeneration of the skin barrier for optimized skin health.

All Clinelle are products are specially formulated with 100% botanical extracts, vitamins and natural essential oils to create a formulation without any of the 6 common ingredients known to irritate skin:

1. NO Artificial Fragrance

2. NO Artificial Colouring

3. NO Comedogenic Ingredients

4. NO Mineral Oil

5. NO SD-Alcohol

6. NO Lanolin

About Esthetics International Group Berhad (EIG)

EIG is an established and leading company with close to 20 years experience in the skincare, health, cosmetics as well as wellness and beauty industry. EIG was incorporated in Malaysia on 1996 as a private limited company and was converted into a public limited company in 2002.

For more brand and product information, please visit Clinelle Professional Care website: www.clinelle.com

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Clinelle for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

BRANDTHINK PR is the public relations and publicity unit of BRANDTHINK, one of Malaysia’s most imaginative marketing services agency based in Kuala Lumpur. Our marketing services include expertise in advertising and media services, public relations, event management and activation, social media engagement andinteractive marketing. For more information, contact us today.

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Malaysia, September 2009: The incorporation of SPF in skin care has proved to be a revolutionary introduction in the face of today’s beauty world. It is an essential to maintain the natural goodness and radiant in our skin. As such, leading skin care brand, Clinelle has introduced their range of innovative UV care products called the Clinelle UV Defence Range.

Clinelle UV Defence products are made from natural botanical extracts and are enriched with Red Alga, Vitamin C, E & B5, Cornflower & Ginkgo Extract. These ingredients carry anti-oxidant and restructuring properties that function to protect and moisturize. In addition to this, the products embody sweet orange & lemon peel essential oils leaving our skin purified, refreshed and energized.

The non-greasy cream provides broad-spectrum UV protection to the skin and is suitable for all skin types including sensitive skin.

The UV Defence range is available in 2 shades, which are SPF28 White and SPF20 Tinted Natural. Priced at RM62.80, Clinelle UV Defense products are available in a tube of 50ml at all major pharmacies nationwide, beauty specialty stores and etc.

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About Clinelle

Clinelle Professional Care is distributed by Esthetics International Group Berhad (EIG) and has strong brand presence in Malaysia, Hong Kong, Taiwan, Singapore and Philippines. Clinelle products are well formulated in France, Switzerland and United Kingdom using the best science and nature formula.

EIG is an established and leading company with close to twenty (20) years of experience in the skincare, health, cosmetics as well as wellness and beauty industry. The Group has regional offices in Hong Kong, and Thailand, with the headquarters located in Kuala Lumpur, Malaysia.

For more information about Clinelle Professional Care website: www.clinelle.com

To feature these products in your publication or blog, please contact BRANDTHINK Malaysia at 603-22872255.

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