Give your eyes the instant FABULOUSNESS they deserve with I Nuovi Professional’s extra glamorous PROLASH. From the au natural PROLASH NU to the high drama PROLASH EX; these must-have eye accessories will transform your look from bland to brilliant and create spectacular effects in seconds.

Eyes will flutter in full lushness with the natural-looking nylon lashes and create the illusion of soft femininity to naturally accentuate the different eye shapes. PROLASH is uniquely designed to precisely wrap the contour of the lash line with its pre-programmed arched shape, creating all-over volume and length. These flirty PROASH have a flexible band that extends wear of up to five times when handled with care.

I Nuovi Professional PROLASH range comes in three different series and styles choices to emphasize and create illusions for gorgeous fluttering eyes that every woman desires.

Indulges in the delicate finish of PROLASH NU in 10 unique selections comprising of eight upper lashes and two lower lashes. Designed with a unique transparent lash base, you can now enhance your natural lash line without looking overdone.

Bask in the exuberance of PROLASH with a selection 13 designs that is set to dress up your lashes, stimulate creativity, and be ready for an attention grabbing charm. All these excitement, yet it will not compromise the natural looking lash line.

Go ahead and be the star of the show with a complete collection of whimsical and flashy PROLASH EX. The 16 selections available allow you to dramatize your look and give your eyes a fashion forward emphasis if you dare to be bold.

I Nuovi Professional - Celebrate the new. Anticipate the future

WHO WE ARE

Since 1996, I Nuovi Professional is dedicated to creating the World’s finest professional color makeup so you can look and feel your best.

Inspired by fashion, technology and life, I Nuovi Professional is all about self-expression and personal style. We celebrate individuality, we embrace diversity. Create, experiment and discover what works for you.

WHAT WE ARE

Developed in Italy, France and Japan. I Nuovi Professional is at the forefront of Intelligent Makeup research. Featuring pigment rich, high intensity makeup enriched with innovative skin pampering antioxidants, botanical extracts and vitamins, indulges in makeup that thinks and cares for your skins. In line with our minimalist philosophy, all products are formulated fragrance-free, non-comedogenic and without any animal-derived ingredients.

WHAT THEY SAY

“best new makeup line” Marie Claire USA

“ultra complete face line…” Vogue Italia Beauty Passage

“cast members will enjoy new makeup line, I Nuovi.” Charlie’s Angles, The Movie at www.fashiondish.com USA

“women feel like stars when they wear I Nuovi.” The Straits Times, Singapore

“the future of cosmetics and makeup…” Marie Claire Singapore

“preferred makeup of top talents and singers…” Female Magazine, Singapore

“I Nuovi Gelbase is definitely one of my favourite foundations…” Judy Chin, award winning makeup artist to Sarah Jessica Parker on HBO’s Sex & The City

“I love he way I Nuovi feels on the skin..” Margot Boccia, makeup artist to Jennifer Lopez, for the movie “Border Town”

For more brand information, please visit I Nuovi Professional website: http://www.inuovi.com.

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1. i nuovi unveils the Metallogy Collection
2. Clinelle Professional Care: Your UV Defence
3. MaxMara opens new concept store in Pavilion, Kuala Lumpur

Kuala Lumpur, Dec 2008: Metallogy Eye shadows and Metallogy Eyeliners made up the Metallogy collection.  The overall Metallogy concept is raw and industrial to project a smooth molten finish. The collection consists of 16 metallic eye shadows and 4 liquid eyeliners.  

Inspirations

Metallogy which was derived from the word “Metallurgy” – is the technique or the science of making and compounding alloys.  To reflect the spirit, the two models are placed close together to bring about the meaning of “compounding” of metal. 

At the same time, real silver leaves are being used to cover part of the models’ faces as a representation of separating metals from their ores.  Ores, being black, can be seen by the depiction of the black base used as a foundation all over the models.  The silver leaves, in turn, represented the extraction of the metals from their ores. 

Molten Eye Colours

• Liquid Metal Effect 
• High Metallic and Shimmery
• Creamy non-powdery Texture
• With high percentage of Pearls
• Silicone Elastomer for smooth and long lasting effect
• Come in 16 colours

Discover the look of liquid metal with new Metallogy Eye shadow range.  Eye shadow is rich and creamy in texture.  It is infused with high percentage of metallic pearls to give a shimmery effect.  Eye shadow glides perfectly onto eyelids and lasts all day due to the revolutionary Silicon Elastomer ingredient.

Metallic Liquid Liner

• Water based Ink 
• Glittery borosilicate sparkle
• Transfer proof
• Fade proof
• Water proof
• Come in 4 colours

Formulated in shimmery metallic tones with ultra sparkly borosilicate crystals, eye line gleams with the sheen of molten metal.  It is waterproof but easy to remove with eye makeup remover.

About I Nuovi Professional

Launched in autumn 1996, I Nuovi Professional has a worldwide presence in over 16 countries. It has evolved today into a vibrant global brand to fulfill the beauty needs of the next millennium. Founded by a team of artists with the aim of formulating professional make up that performs without compromise, it combines innovation with state-of-the-art technology, to produce a range of exciting new products that represents the future of makeup and cosmetics.

Our intensive R&D facilities, based in Switzerland, Japan, Italy and France, represent a global perspective of beauty to unveil the latest technology and colour trends for each season. Together with our understanding of the market, I Nuovi Professional anticipates the desire and needs of worldwide customers.

For more brand information, please visit I Nuovi Professional website:  http://www.inuovi.com.

I Nuovi Boutique is located at:
G1.25 Ground Floor, 
Sunway Pyramid Shopping Mall, 

For more press information, please contact: -
BRANDTHINK PR
Tel: +603 2287 2255

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3. VERTU pioneers use of coloured ceramic in latest collection