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Premiere for Davidoff at A Journey Through Time – Starhill Gallery

BRANDTHINK PR — Fri, 15 Jan 2010 02:13:59 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, January 2010 – Luxury lifestyle brand, Davidoff, hosted a ‘special take-off’ for selected guests and media to celebrate their exclusive collection of timepieces at the recently held ‘ A Journey Through Time III’ exhibition. The event was held in a travelling lounge atmosphere, depicting the life of a global citizen, as per Davidoff’s philosophy, at the prestigious Starhill Gallery.

The evening commenced with a warm welcome by Switzerland based Ms Elisabeth Frostell, Marketing Manager of Davidoff luxury accessories. Thanking the audience for their attendance, Ms Frostell explained the set-up concept and ambience created and expressed Davidoff’s pleasure of partaking in ‘A Journey Through Time’, for the first time.

A presentation followed after Ms Frostell’s introduction, highlighting three of Davidoff’s “crown princes” for the evening. The Limited Edition Jewellery Watch, the Gent Automatic Chronograph in Red Gold and the Gent Automatic featuring a Dual Time/Big date function. The pieces were indeed captivating and garnered superb reviews from the guests and members of the press.

Mr Kevin Cape, celebrity chef of the YTL Corporation, was invited to create his interpretation of the Davidoff world from a culinary perspective. Mr. Cape fashioned a blend of international flavors upon the taste buds of the guests only to be honored and enjoyed with awe.

“We are delighted to be a part of the prestigious ‘A Journey Through Time III’ and we are happy to be able to celebrate this moment with our distinguished guests, friends and family”, says Elisabeth Frostell.

As the guests whisked away from the splendors of a Davidoff experience, the satisfaction upon their faces was exceptionally distinct. And with that, not only did the guests share the flare of the exhibition, but most of all they shared it all together the Davidoff way.

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The Davidoff Boutique is found at the Starhill Gallery, UG 12, Adorn Floor, 181 Jalan Bukit Bintang 55100 Kuala Lumpur. The boutique’s number is +60 3 2148 3995. Opening hours are from 10.00 AM to 9.30 PM every day, all year around.

NOTE TO EDITORS:

Zino Davidoff SA is a company active in the luxury accessories industry and is not involved in any form of tobacco related business. Therefore Zino Davidoff SA/Zino Davidoff Trading AG press material (images, texts etc.) must not be published or used in connection with or in relation to tobacco products.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Zino Davidoff SA for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

DAVIDOFF opens first flagship store in Kuala Lumpur

BRANDTHINK PR — Fri, 17 Apr 2009 07:41:39 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, April 16, 2009: In March 2009, the luxury brand Davidoff opened its first flagship store – in Kuala Lumpur, Malaysia. This is the premiere of a retail strategy in which the brand’s flagship stores serve as influential additions to the brand’s overall distribution network. The Malaysian opening is followed by yet another flagship store in Beijing, China in April 2009.

The prestigious Malaysian address for Davidoff watches, leather goods, writing instruments and fragrances is set in the exciting Starhill Gallery, housing the finest international luxury brands, such as Louis Vuitton, Dior and Fendi – a shopping experience for travellers and the more affluent inhabitants of Kuala Lumpur.

Says Christian Schaffner, CEO of Zino Davidoff Trading AG: “We are proud to open our first flagship store in collaboration with the Starhill Gallery in Kuala Lumpur. Kuala Lumpur and Malaysia form an international travel hub and an important shopping destination in Southeast Asia, so it is a natural step that we open a boutique here. Starhill Gallery is a partner that lives up to our high standards of quality and has an influential image. We are therefore very enthusiastic about this opening.”

Dato’ Francis Sew, President of Mystique Universal continues to state that, “It gives us tremendous pleasure to have the Davidoff brand under Mystique Universal as the values the label represents is something we would ideally want to embody. Sentiments of luxury, class and quality have all grown to be emblems of the brand”

Davidoff’s stores, to be established worldwide in strategic cities, are designed according to the company’s retail philosophy, “Inviting Luxury” – a concept developed in close collaboration with architects having extensive experience in the luxury field. “Inviting Luxury” conveys a friendly, warm, yet distinguished welcome to customers. One of the central aspects of the store’s design is inspired by a classic “ocean liner” travel trunk, with characteristic metallic corners and distinct leather exterior. It mirrors the brand’s travel-oriented image. The exquisite atmosphere invites visitors to discover and enjoy the world of Davidoff. A source of inspiration for the concept is the company’s founder, Zino Davidoff himself – a passionate traveller and man of culture. The Davidoff brand thus targets the global citizen and its lifestyle of motion and exploration.

The Davidoff store in Kuala Lumpur has a surface area of 70 square meters. The space is just the right size to guarantee a discreet, pleasant atmosphere, with a sales team experienced in serving an exclusive clientele, such as Kuala Lumpur’s nobility, as well as shoppers from all over the world.

Independently, and no longer under license, Zino Davidoff Trading AG now manufactures watches, writing instruments and leather articles under its own Very Zino lifestyle concept. The Swiss-made watch collection, with automatic movements, is manufactured with top-quality components. The leather goods manufactured in Italy, and the existing collection of writing instruments produced by German craftsmen form harmonious additions to the overall concept.

Address:

Davidoff Boutique

UG 12, Adorn Floor, Starhill Gallery

About Zino Davidoff

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Davidoff opens concept store in Starhill Gallery, Kuala Lumpur

BRANDTHINK PR — Mon, 16 Mar 2009 11:37:01 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

For more information, please contact BRANDTHINK PR at +60-3-22872255.