Evolution and tradition. The Max Mara collection for autumn and winter discovers a new sense of maturity. The comeback of the allure of tailoring, never lost but now taken to new heights, confirming a strong and contemporary personality.

The more generous proportions and the kimono sleeves, the long slim silhouette, layering and contrasting volumes reveal a new con- cept of style that is classic yet eccentric at the same time. Scarves run throughout the collection like a leitmotif, not just as headgear but also as a feature at the neck of the trench coats, suits and very feminine dresses. For the evening; the tux and the robe de chambre dress.

The fabrics are luxurious; cashmere, alpaca, pure camelhair, wool jersey, occasionally smouldering with sequins in tonal colours. The colours are classic; tobacco, beige, pewter grey and black.

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To feature this collection in your publication in Malaysia, or to request for a full press rack, please contact BRANDTHINK PR Malaysia at +603-22872255.

Related posts:

1. Bally Men – Autumn/ Winter 2009 Collection
2. Bally Women Autumn/ Winter 2009 Collection
3. Esprit Women – Fall/Holiday 2009/2010

Kuala Lumpur – On the evening of 12th March 2009, MaxMara will officially launch its largest boutique in South East Asia at the prestigious Pavilion Kuala Lumpur with a cocktail party. Located on the Couture Level of the shopping mall, it has joined a string of world-renowned luxury brands by providing a touch of Italian fashion.

This boutique is significant to the Italian brand, besides being the largest MaxMara boutique in South East Asia it is also the largest luxury women’s apparel boutique in Malaysia. A fashion haven has indeed been built with creativity in mind to satisfy the complete lifestyle of each classic individual woman. Its chic and classic interiors exude sentiments of femininity and elegance.

To mark this remarkable event, Mr Gian Maria Fornero, Managing Director of International Fashion Trading under the MaxMara Group and His Excellency Alessandro Busacca, Ambassador of Italy will be joined together with Mr Brian Ang, Managing Director of Kwang Sia Fashion Sdn Bhd to perform a ribbon-cutting ceremony to highlight the opening of the boutique.

A special fashion presentation has been arranged for the evening to showcase the runway pieces from MaxMara Spring 2009. The pieces have been exclusively flown in from Italy, specifically for this event.

In the MaxMara boutique, MaxMara offers 7 brand lines. Each brand line has its unique style and feel. The design concept of this line is urban sensuality, a collection that incorporates couture dressing with the everyday working attire. These 7 lines allow customers to select an accessory or apparel to suit all occasions whether it is for corporate or evening functions.

Founding designer, Achille Maramotti, thrived on the philosophy to create clothing that is understated, easy to wear in luxury fabrics with an emphasis placed on quality, cut and production. Maramotti devoted his life to pursuing a passion for dressmaking, a fervent interest inherited from his grandmother, Mirana Rinaldi. As of present day, MaxMara’s elegant and timeless pieces are world-renowned, made for women with a flair for fashion and an eye for luxury.

The MaxMara Boutique is located at Lot 3.30 / 3.31, Level 3, Couture Level, Pavilion Kuala Lumpur

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For more information, please contact BRANDTHINK PR at +60-3-22872255.

Related posts:

1. MAX&Co opens in Pavilion Kuala Lumpur
2. ESPRIT’s 2nd Anniversary Celebration at Pavilion Kuala Lumpur
3. Davidoff opens concept store in Starhill Gallery, Kuala Lumpur