Football legend John Barnes makes special guest appearance

Petaling Jaya, 26 May 2010: With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Held at the rooftop of 1 Utama Shopping Centre, 16 teams consisting of Carlsberg staff, members of the media and football fans from the Liverpool Supporters Club Malaysia played friendly matches for the bragging rights to become winners of the Carlsberg Futsal Cup and a prize money of RM10,000.00.

Fans and supporters of the various teams who turn up at the event made the atmosphere simply amazing. The excitement of the morning was just as highly charged as if you were watching a professional tournament. There were plenty of cheering and sighs with every goal and every near miss during the game.

At the end of the tournament, the team from Liverpool Supporter’s Club Malaysia emerged as Champions, winning a closely fought match with Adoi Magazine in the finals.

“This has certainly been a great day for Carlsberg and a great success. These teams had played tremendously well and the wins were well deserved. Congratulations to the champions for a game well played and to the runners up, better luck next time and well done for giving your best shots”, said Soren Ravn, Managing Director of Carlsberg Malaysia after he presented the trophy to the champions.

The Legendary John Barnes of Team England was a special guest of Carlsberg at the event. The English football star and once a player at Liverpool during the 90s drew an adoring crowd as he spent the day taking photographs and signing autographs with football fans. His charming personality and sense of humour become highlights at the launch.

Together with the Carlsberg Management Team led by Soren, Barnes played in an exhibition match against the Champions of the Futsal Cup. The match was an exciting privilege enjoyed by the winning team and cheered on by guests as well as Carlsberg staff, cheerleaders and the percussion section. He also took some time to run a football clinic and showed participants some football moves to improve their game.

“I would like to thank Carlsberg for the reception I have received in Malaysia and also for supporting Team England. I’m pleased to be here as part of your football celebration,” said Barnes as he presented Soren with a Team England scarf on behalf of the team. “Carlsberg shared with me some of the activities they have in store for you and I’m sure it will be a very exciting time in Malaysia throughout the tournament.”

The entertainment of the day began with Soren Ravn unveiling the Carlsberg Tour Bus, and the football tour team consisting of cheerleaders, percussionists and football fanatics. The team entertain the guests with a dizzying array of dance and percussion, fuelling the energy with samba rhythms reminisce of football fever. As a tribute to Team England, there were special appearances by famous English icons such as the British Royal Guards and the British Police “Bobbies” during the Tour.

“This is a great start to the Carlsberg football campaign. Let every goal, every win and every celebration start with a Nice One!” quips Soren to the guests.

For more photos, please visit BRANDTHINK Facebook Page.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg – Officially Part of Team England
2. Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010
3. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand

Shah Alam, May 2010 – With almost 3 decades of dedicated engagement to the football community, Carlsberg is proud to announce its partnership as the official beer for Team England in anticipation of a sensational 2010 FIFA World Cup in South Africa.

“Come June 11, we will all enjoy football’s biggest event, perhaps even the biggest sporting event on the planet. In such an occasion, it is only natural that every goal, every cheer and every win is celebrated with a Carlsberg ”, says Soren Ravn, Managing Director of Carlsberg Malaysia. “Carlsberg is very determined to support Team England in its ambition to lift the golden cup.”

Football in Malaysia fetches a high percentage of viewership with the Barclay’s Premier League (BPL) leading in terms of supporters and sponsorship. The wide reach of the BPL means that most Malaysians are already familiar with Team England’s star players such as Rio Ferdinand, Steven Gerrard and Wayne Rooney, giving Team England a natural support base in Malaysia. Its first match will be against the USA on June 12,2010.

Carlsberg beer will become the ‘Official Beer to Team England’. The partnership will include display rights, marketing activities, and opportunities to develop premium products, retail branding and activity throughout the season. Carlsberg will also run on-ground activities to actively engage with its core drinkers and offer football fans all around Malaysia an opportunity to be “part of the game”.

“Football is an integral part of the Carlsberg brand”, said Soren. “We are committed to the world’s favorite game and hope that this investment re-iterates our aim to bring its unique and extensive football credentials to the benefit of fans in Malaysia” says Soren.

Carlsberg expects the partnership, considered the most successful activity for the brand on a global basis, to result in a large increase in sales over the period due to anticipated higher consumption and exposure to the brand. The jump in sales is expected to contribute significantly to market share gains in 2010, strengthening Carlsberg’s already dominant position as Malaysia’s most preferred beer brand.

The brand’s involvement in football started as long ago as 1978 when with continued sponsorship and investment the Danish football league became professional. Since then, Carlsberg has been a supporter of prestigious tournaments of football on a global basis. From the World Cup of 1990 in Italy, Champions League in 1993 and 1994, EURO2000, EURO2004, EURO2008, sponsorships of the UEFA Cup to its long-standing sponsorship of the Liverpool Football Club, Carlsberg has been consistently part of the game of football.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg makes rousing start to football fever with Team England, Futsal Cup
2. Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010
3. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand

Malaysian consumers choose Carlsberg as top brand in two brand awards

April 2010, Shah Alam – Malaysian consumers have chosen once again to place Carlsberg as their most preferred beer brand in the country in two prestigious brand awards. The brand won Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010, a consumer research that measures the most preferred brand in Malaysia. Carlsberg also won the “Reader’s Digest Trusted Brand Gold Award”, an award it has won for 12 years in a row.

“Being honored this year at both the Putra Brand Awards as well as the Reader’s Digest Trusted Brand Award confirms our own research that Carlsberg maintains its market leader position and enjoys strong preference by the Malaysian consumers. The independent studies gave us a way to benchmark and measure ourselves against,” Soren Ravn, Managing Director of Carlsberg Malaysia commented after receiving the Putra Brand Awards at the Mandarin Oriental Kuala Lumpur last night.

Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognize brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilizing a robust consumer research methodology developed by Pulse Group.

The Readers Digest Trusted Brands has a well-established reputation as the premier consumer-based, international measure of brand preference. The consumer poll is carried out simultaneously across all countries of South East Asia.

Carlsberg’s success as the market leader is a direct result of constant innovation with fresh twists to the brand’s products, packaging, promotions and marketing. In the past year, Carlsberg focused its efforts on a variety of innovations to elevate the brand among Malaysian consumers. New products extension such as Carlsberg Gold and Carlsberg Extra Cold gained wide acceptance and won industry awards like the iTQi’s (International Taste & Quality Institute) “Superior Taste Award 2009” for Carlsberg Gold. A newer profile bottle and can were introduced to appeal to young and trendy consumers.

In a recent study by Milward Brown, an internationally renowned research firm, Carlsberg gained a brand preference score of 49%, 22-percentage points ahead of its closest competitor as well as a Top of Mind Recall score of 51%, a lead of 16-percentage points.

Carlsberg performance has been stellar and continues to be the market leader in the beer category for over a decade. On the back of effective marketing campaigns that won an award at the Malaysian Effie Awards 2009, Carlsberg successfully grew its lead in marketshare to 49.1% (2009) and delivered strong profitability and growth despite uncertain market conditions.

Today, Carlsberg is the best-selling beer in the country with 1 in every 2 beers sold bearing the famous crown. With two prestigious awards added to its stellar list of credentials, Carlsberg is positioning itself for more aggressive growth in 2010.

“2010 will be a phenomenal year of opportunities for Carlsberg. With the acquisition of Carlsberg Singapore as the wholly-owned subsidiary of Carlsberg Malaysia, we see opportunities to accelerate growth of the brand and will continue to focus on innovation and effectiveness to draw more consumers to the embrace and engaged with the brand not only in Malaysia, but also in Singapore. Consumers can expect rewarding promotions and exciting activities for the upcoming Football championship as well as periodic trade promotions and online campaigns. These campaigns are expected to contribute positively to its brand performance throughout 2010,” Soren shared.

– END –

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg leads in Marketshare on the back of Effective Marketing Campaigns
2. Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010
3. Carlsberg to reward loyal patrons with Nice One! sportswear

Kuala Lumpur, 2 April – In an artful display of masterful brewing, Carlsberg unveils the world’s most exclusive beer, the Vintage 3 in Denmark. It is the third and final edition of the world’s most exclusive beer trilogy – a trilogy that unifies first-class beer brewing with innovative art.

Under the leadership of Jacobsen Brewery’s brewmaster, Morten Ibsen, six Carlsberg brewers from Norway, France, Great Britain and Denmark dedicated themselves to developing and brewing Carlsberg’s ambitious beer trilogy, Vintage 3. Meanwhile, three artists – Kaspar Bonnén and two selected artists from the project Radiant Copenhagen – joined forces to create six unique labels that point to the future and tell the story of what Carlsberg City may look like in the future.

Quality and dedication take time and require an uncompromising approach. The basic recipe for Vintage 3 was developed in Copenhagen; it was then further developed at Kronenbourg Innovation Centre in France and is now the only currently available beer to be aged in French Côte d’Or oak barrels in J.C. Jacobsen’s original cellar from 1847. In the final cold days of February 2010, the approx 1,000 bottles were hand tapped, the unique labels were applied by hand and Vintage 3 became a reality.

Vintage 3 – Something of a World Sensation

Vintage 3 is a so-called Pale Barley Wine, and according to brewmaster Morten Ibsen, the taste experience is both full and nuanced. “The beer has a golden, bubbly appearance. It gives a warm feeling on the palate and has a nearly ‘fat’ fullness that reveals the beer’s close kinship with sweet desert wines. The beer has a wealth of deep oak, vanilla and nutty aromas from the barrel aging, combined with sweet fruits from the fermentation; it is a perfect choice for sweet deserts and cheeses,” says brewmaster Morten Ibsen. And Vintage 3 is something of a world sensation in beer, due to the fermentation process. Vintage 3’s alcohol content is around 15 percent, which is solely produced through natural fermentation and without added enzymes or surplus alcohol from the barrel, as is the case with other beers that have such a high alcohol content.

The Price

The price for Vintage 3 is RM 2000 for 37cl. “But it tastes as wonderful as the angels sing,” says brewmaster Morten Ibsen immodestly.

With the Vintage trilogy, Jacobsen Brewery created a beer series that breaks the boundaries for what beer is and can be. “The in-house brewery was founded to carry on the spirit of founder J.C. Jacobson, whose goal was perfection. We promise that we will continue to do our utmost to deliver beers that transform views of the potential of beer,” says brewmaster Morten Ibsen.

Availability

The Vintage No. 3 is the third and final edition of the world’s most exclusive beer trilogy. It is produced in exclusively limited quantities. There are only 1000 bottles produced worldwide making it a highly sort-after collector’s item.

6 labels from Carlsberg City

But the Vintage trilogy is not only about creating a fantastic beer. It is also about delivering the ultimate, complete experience in a bottle. “People will also encounter a unique art experience in the Vintage 3. It will not resemble other labels in terms of materials or format. We are playing with the conception of space and time, fiction and reality, and blending this with a narrative about Carlsberg City,” says Kaspar Bonnén, one of the three artists who decorated the approx 1,000 bottles.

The artists, who also include Anders Bojen and Kristoffer Ørum, made Carlsberg City the centre of fictive narratives on the labels, which take place in a distant future or a past that never happened. One label shows The Carlsberg Tower from 1914, an ambitious construction project that J.C. Jacobsen never realised before his death, while the label “The Carlsberg Dome” depicts a dome erected over Carlsberg City in the year 2047 to separate it from the surrounding slum.

The labels are works of art centering around Carlsberg City, but with a time horizon that stretches far into the future – just like Vintage 3. In designing the labels, the artists used maps that are significantly more detailed than those available on the Internet. These included maps from COWI A/S, one of the world’s leading suppliers of detailed digital aerial photos and maps.

– END –

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand
2. Carlsberg leads in Marketshare on the back of Effective Marketing Campaigns
3. The Outpouring of Prosperity on 褔 “Fook” Day

In conjunction with St. Patrick’s Day on 17th March 2010, Connor’s Stout will be having a special celebration at 5 venues in the Klang Valley. There will be activities lined up throughout the night to keep the party going.  As the celebration is associated with everything green, come in GREEN and be rewarded with a complimentary half-pint of Connor’s stout*!

There is more to pump up the night as 5 Canon Digital Ixus 120IS camera are up for grabs – one to be given away at each outlet for the ‘best pose with a Connor’s pint’ OR ‘Highest Photo Submission’ of the night**! There will also be special Irish dishes/menu for the night.

The participating venues are as below:-

a) Cobra Rugby Club (neat Astaka PJ)

b) Brussels, Jaya One

c) Tom, Dick & Harry’s Pub, Taman Tun Dr Ismail

d) Deutsches Gasthaus, Bandar Manjalara Kepong

e) The Library, the Curve Mutiara Damansara

Besides the above, from now till 31st March 2010, for every purchase of 2 pints of Connor’s at all participating outlets nationwide, consumers will be given a FREE limited edition “Irish witty” T-shirt which is available in 3 different designs.

*while stocks last

**Terms & Conditions apply

For more information about this, please contact PR Agency at BRANDTHINK Malaysia, +603-22872255.

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March 2010, Kuala Lumpur: Carlsberg is proud to be part of the action at the 2010 Maybank Malaysian Open. The prestigious tournament has marked several staggering successes as guests were treated to a spectacular and dramatic display of golf that saw Noh Seung-yul seal a dramatic victory after an exhilarating final round battle between seven players. The 18-year-old Korean astounded spectators with a startling birdie that eliminated his fellow countryman KJ Choi by a single stroke.

The Carlsberg Marquee was buzzing with energy as it brought its invited guests to the heart of the game with an excellent view of the 18th hole. With a Carlsberg beer in hand, the guests mingled merrily as they watched the tournament and cheered their favorites on. The Carlsberg marquee also saw surprise visits from internationally acclaimed golfers, Darren Clarke, Chris Wood and many others.

Mr. Soren Ravn, Managing Director of Carlsberg Malaysia quotes “we wanted to treat our consumers to an exclusive experience of the Maybank Malaysian Open by bringing them right to the pitch and within personal distance to the golfers. There was an abundant flow of Carlsberg beer throughout the day so individuals were able to share and remember highlights of the tournament with a refreshing glass of Carlsberg.”

For other visitors, another crowd-pulling attraction was undoubtedly the Carlsberg Beer Garden, which saw a bevy of spectators in need of a thirst-quencher. Four flat screen televisions were located at the Beer Garden to give patrons a live telecast update on the happenings of the tournament. Furthermore, a special Callaway promotion was carried out exclusively for the visitors of the Beer Garden on a daily basis. The promotion saw four happy winners walk away with Callaway’s Diablo Edge Driver worth RM1,500.

Kelvin Ong, one of the four winners was excited upon receiving his new driver said, “the Beer Garden is indeed a cool concept in the midst of such hot weather and we have really enjoyed our time here relaxing with a ice cold Carlsberg. As the icing on the cake, the Callaway promotion is very well organized, I now have a memorable token I can take home with me and remember for years to come.”

Carlsberg had many activities lined up leading up to the big day. Another highlight from the Malaysian Open was the opportunity given to winners of 2009 Carlsberg Golf Classic to play amongst some of the region’s best players at the Pro/Am Tournament on the 2nd of March, 2010.

Key customers and trade partners of Carlsberg was also specially invited to the Carlsberg Corporate Golf Game the day after the tournament to play at the newly renovated Kuala Lumpur Golf and Country Club using the same tournament conditions of the Malaysian Open.

Known for its long association with golf, and being the clear market leader in the golf segment, Carlsberg has been the leading supporter of both professional and amateur tournaments in Malaysia and as a result has seen its market dominance continue to grow and expand.

Mr Soren Ravn, expresses “Carlsberg will definitely be continuing its historical legacy with the game of golf and with our prestigious association with one of the best tournaments in the region. Golf is a sport that exudes several timeless values that we hope to embody here at Carlsberg.”

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

– END –

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg makes rousing start to football fever with Team England, Futsal Cup
2. Carlsberg leads in Marketshare on the back of Effective Marketing Campaigns
3. Carlsberg to reward loyal patrons with Nice One! sportswear

Jan 2010 Shah Alam: Carlsberg recently hosted its annual Christmas Party at the Carlsberg Brewery in Shah Alam. Situated at its very own lounge, Carlsberg threw a private party for the winner of Carlsberg’s Christmas Tree challenge, a Christmas Facebook application executed for Carlsberg’s “Nice One” page members. Jun Jun Riko, the proud winner, had achieved over a thousand trinkets worth of friends on her tree, leading her to be the overall successor of the exciting competition. The private party saw the attendance of 50 of her closest friends who made the party a success with their enthusiastic attitudes and playful antics.

The Carlsberg lounge was dressed in festive green, equipped with a DJ that spun chart- topping RNB tunes that uplifted the crowd to a merry mood. Patrons mingled amidst a sea of Carlsberg helium balloons, enjoying the unlimited flow of Carlsberg Cold and Carlsberg Gold as well as the delicious buffet dinner. Stephinie Tan, the emcee of the evening kept the crowd going with her bubbly and vivacious persona.

Several entertaining activities were planned for the night such as mini games that saw the participation of an exuberant crowd. The cheeky games got the crowd giggling and laughing as individuals took pictures and boisterously cheered on their friends that were participating.

Also amongst the crowd was FHM’S 12 Girl’s Next Door finalists, a treat for most male patrons in the room. The twelve beauties mingled with the crowd as they snapped photos with guests and chit chatted the night away, even participating in several exhilarating games. Carlsberg’s Christmas party was a true success that saw the likes of many bloggers, partners and friends who had a spectacular time.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

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2. Carlsberg makes rousing start to football fever with Team England, Futsal Cup
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7 Jan 2010, Shah Alam: Carlsberg Malaysia hosted an auspicious event celebrating the Launch of 褔 “Fook” Day on the morning of 7th January 2010 at the Carlsberg headquarters in Shah Alam. The event saw the attendance of the leading beer brand’s top management, business partners and members of the Malaysian media.

褔 “Fook” Day is a nationwide initiative made by Carlsberg Malaysia to prompt a single day of simultaneous 褔 “Fook” celebrations. 褔 “Fook” Day revolves around emblems of prosperity, happiness and harmony to conquer the bitterness of the upcoming Lunar New Year. Carlsberg will be unleashing a fortune of prosperity to the nation, bringing individuals of different races together in the spirit of the Lunar New Year.

Emcee for the event, Malaysian-born TV personality, Lin Tiong Piow greeted the crowd with his lively personality before introducing a highly skilled performance by one of the most renowned percussion groups in Malaysia, the Hands Percussion. The performance was followed by a welcome speech by Carlsberg Malaysia’s Managing Director, Mr. Soren Holm Jensen.

Mr. Soren Holm Jensen quoted “we hope to create mass excitement and hype across the nation where our aim is to bring everyone together in unison of 褔 “Fook” and the outpouring of prosperity. This is a nationwide activity that will involve and impact everyone across races and communities”

The 褔 “Fook” Day was launched when the key spokespersons of Carlsberg Malaysia filled a giant 褔 “Fook” character glass with Carlsberg beer to officiate the beginning of the colourful celebrations leading up into the Lunar New Year. The spokespersons who participated in the session were Mr. Soren Holm Jensen, Managing Director of Carlsberg Malaysia, Dato’ Chin Voon Long, Executive Director of Corporate Affairs, Mr. Gunnar Hepp, General Manager of Supply Chain, Mr. Gary Tan, General Manager of Sales and Distribution, Ms Loh Boon Lan, General Manager of Human Resource and Mr Kenneth Soh the General Manager of Luen Heng (F&B) Sdn Bhd.

Upon the completion of the official task, 28 褔 “Fook” God and 28 Chinese Fairies strolled on to the stage to everyone’s delight. This is part of a strategy to release prosperity to the wider nation where the 28 “Fook” God 福星 “Fook Seng’s” and 28 Chinese Fairies 仙女 “Sin Loi’s” will be visiting outlets across the nation to greet individuals, adding good charm and prosperity into their new year.

The surprise appearance of the entourage was followed by an energetic Carlsberg “Fook” Lion Dance performance by the award winning Khuan Loke Association.

Both performances during the launch event portrayed strong presence and positive energy that are appropriate to the characters of the Carlsberg’s 褔 “Fook” campaign, which heavily revolves around well wishes of good fortune and success. The event signified the arrival of 褔 “Fook” and how it will be bestowed on the nation, from now till the rest of 2010.

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

Malaysia PR Contact

To feature the Carlsberg brand in your publication, please contact BRANDTHINK Malaysia at +603-22872255.

Related posts:

1. Carlsberg leads in Marketshare on the back of Effective Marketing Campaigns
2. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand
3. Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010

Shah Alam, 9th November 2009 – Carlsberg has launched a month-long campaign to thank loyal patrons of Carlsberg for making the brand the top-selling beer brand in Malaysia. To celebrate, local hawker centers, food courts, coffee shops and restaurants will run a special promotion at each outlet. Individuals who purchase a Carlsberg Green Label or Carlsberg Gold quart are encouraged to collect the crown cork liners that bare the “Nice One” stamp to redeem exclusive “Nice One” sportswear.

The promotion is executed in collaboration with Carlsberg’s “Nice One” campaign. In line with the campaign’s catchphrase “Nice One”, this promotion maintains all that is “nice” by making it easy and convenient for Carlsberg lovers to receive special sportswear made especially for Carlsberg by Reebok. The mechanisms of this promotion are as follows: upon collecting 88 pieces, customers can redeem a limited edition Reebok sports jacket and for 45 pieces they will receive a Reebok sports t-shirt.

Carlsberg Gold and Carlsberg Green Label has been so fondly loved and valued by Malaysians for the past few decades. Recently, both Carlsberg Gold and Carlsberg Green Label have attained much recognition by achieving notable awards. Carlsberg Gold won an iTQi award as well as being bestowed the “Best Beer” title in Flavours magazine. In addition to this, Carlsberg Green Label has the highest Top of Mind recall and named the most trusted beer brand by Reader’s Digest magazine in 2009 for the 10th consecutive year.

Redemption centers are listed on www.carlsberg.com.my.

Related posts:

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Brand campaign wins Silver at Malaysian Effie Awards 2009

Shah Alam, October 28 – Carlsberg Malaysia today announced that its flagship brand, Carlsberg continues its lead position in terms of market share based on industry figures for September 2009.

The sterling performance is the result of effective marketing campaigns executed by Carlsberg annually. One such campaign was successful in building market share that it won Silver at the recent Malaysian Effie Awards 2009 which was held at Hilton Hotel Petaling Jaya.

Three respected associations, Malaysian Advertising Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA), collaboratively hosted the Effie Awards, to honor and recognize effective marketing campaigns across Malaysia. Carlsberg’s “Life Favours Those Who See Things Differently” – 牛转士气，处处逢生 advertising campaign for Chinese New Year was one of the six Silver winners out of 25 finalists for the Effie Awards Malaysia 2009.

“Throughout the year of 2008, industries across the nation faced economic gloom amidst the financial crisis that enveloped the rest of the world. Most Malaysians indicated that the year would initiate a bad start to 2009 but Carlsberg viewed matters differently and took the challenge positively. Carlsberg’s belief was that life favors those who see things differently,” said Soren Holm Jensen, Managing Director of Carlsberg Malaysia.

“By adding a single stroke to the Chinese character of Ox, it became to the Chinese meaning of Life. Sentiments of motivation and positivity were amongst the key themes of the campaign, bringing people together towards a positive aspiration and celebration,” he added.

Jensen further added “As the No.1 beer in Malaysia, Carlsberg has always been in the forefront of marketing innovation and constantly deliver value add and enjoyment to our consumers. On behalf of Carlsberg, I would like thank the panel of judges of Effie and also Carlsberg’s former creative agency, Naga DDB who conceptualized this unique idea”.

This campaign also utilized the creative application of “thermo-chromatic ink” on Carlsberg cans nationwide. Another first-of-its kind marketing initiative was the Carlsberg-China Press giant angpow package. Carlsberg teamed up with a Chinese daily, China Press to produce giant Carlsberg Angpow package that had the morning edition of China Press inserted inside, and it was made available at newsstands as well as distribution to readers on January 16th.

As a result, the campaign turned out to be truly memorable for audiences and Carlsberg consumers across Malaysia.

Voted by the Chinese readers, Carlsberg also won the Grand Prize at the 11th annual Chinese New Year (CNY) greeting advertisement awards event organised by China Press and Nanyang Siang Pau on 26 February 2009.

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

Find out more at www.carlsberg.com.my

Related posts:

1. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand
2. Carlsberg to reward loyal patrons with Nice One! sportswear
3. The Outpouring of Prosperity on 褔 “Fook” Day