BRANDTHINK NewsFeed » CARLSBERG

Carlsberg keeps the excitement brewing and partygoers guessing with Where’s the Party?

BRANDTHINK PR — Thu, 16 Jun 2011 08:03:42 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, June 6, 2011 – 2011 will witness Carlsberg throw their most exciting party ever. For the first time in Malaysia, Carlsberg will be throwing a party that is guaranteed to be the talk of town for many years to come. Not for the faint hearted, this exclusive by-invitation only party guarantees to give partygoers the better than best party experience. While the venue of this party is kept as a secret, partygoers should be ready to anticipate a 2D / 1N party from 25 – 26 June 2011 that is packed with fun-filled, bold and challenging activities, all of which are created to represent the Carlsberg brand.

The ultimate Carlsberg guide to the Maybank Malaysia Open

BRANDTHINK PR — Fri, 15 Apr 2011 10:47:22 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

April 2011, Kuala Lumpur: A great weekend out at the greens are in store for golf fans as Carlsberg lines up a series of activities that will keep spectators at the upcoming Maybank Malaysian Open occupied. The Asian and European sanctioned tournament will tee-off this week from 14-17 April 2011 at the Kuala Lumpur Golf & Country Club.

Carlsberg conjures up a mix of two deadly concoctions – Beautiful women and music

BRANDTHINK PR — Thu, 14 Apr 2011 04:41:20 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

In line with the recent global re-launch, Carlsberg paves the way for 6 internationally renowned female DJs who will bring an amazing eclectic mix of music to club goers around Malaysia. These drop dead gorgeous and wonderfully talented DJs are bound to set hearts and feet on fire. For the next two months, consumers at these clubs who purchase 1 bucket/jug of Carlsberg will get the very rare opportunity to be photographed with these DJ bombshells.

That calls for a Carlsberg!

BRANDTHINK PR — Wed, 06 Apr 2011 02:00:21 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 6 April 2011 – Today is a big day for Carlsberg. Today is the re-launch of the Carlsberg brand. After more than two years in the making, Carlsberg unveils a new global initiative that will see its brand undergo a major transformation and the introduction of a new slogan “That Calls for a Carlsberg!”.

Carlsberg further seals its leadership as Malaysians’ most preferred beer

BRANDTHINK PR — Sat, 19 Mar 2011 04:03:42 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

The only beer brand to win Gold at the Putra Brand Awards 2011 Kuala Lumpur, March 11, 2011. It was a night of celebration for Carlsberg as the brand was awarded the highest accolade in this year’s Putra Brand Awards. In the alcoholic beverages category, consumers throughout Malaysia overwhelmingly voted Carlsberg as the most preferred beer brand which the Board of Governors of the prestigious award recognised with the year’s only Gold Award for that category.

Carlsberg signs on for 5 years as Main Sponsor of the Maybank Malaysian Open

BRANDTHINK PR — Wed, 09 Mar 2011 02:00:17 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 9 March 2011: Carlsberg, Malaysia’s most preferred beer brand signs on as Main Sponsor of the Maybank Malaysian Open, from 2011 until the end of the 2015 season. The Malaysian Open is a co-sanctioned tournament of the European and Asian Tour and will see a stellar line-up of the region’s most outstanding golfers compete at the Kuala Lumpur Golf & Country Club from 14-17 April 2011. To celebrate this milestone in Carlsberg’s golf heritage, Carlsberg is partnering with 5 Malaysian professional golfers in an effort to realize their full potential at the Maybank Malaysian Open and inspire young and upcoming avid golfers as role models. A total cash incentive of RM50,000 will be rewarded to all of the 5 players who finish the tournament and ranked as Top 25. The 5 promising Malaysian professional golfers are Ben Leong, M.Sasidaran, S.Sivachandran, Nicholas Fung and Khor Kheng Hwai.

Fantabulous “Homecoming” with Carlsberg

BRANDTHINK PR — Tue, 18 Jan 2011 15:00:43 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

KUALA LUMPUR, 18th January 2011 – Carlsberg today hosted the premiere screening of the Chinese New Year film, “Homecoming”. Held at Golden Screen Cinemas Mid Valley Megamall, 300 invited guests consisting of customers, business partners, local celebrities and members of the media were treated to a heart-warming tale of journeys home to family reunions. Several stars from the movie including Jack Neo, Ah Niu, Rebecca Lim and Koe Yeet made special appearances to make the evening even more memorable.

Carlsberg ushers in the Year of the Rabbit with an endless flow of Happiness

BRANDTHINK PR — Tue, 11 Jan 2011 05:11:40 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Carlsberg ushers in the Year of the Rabbit by bringing the essence and traditions of the Chinese culture to life with “喜” (Happiness). Accentuating the notion of a good and happy life, Carlsberg exemplifies this message on the auspicious day of 11.1.11 through a beautifully crafted Chinese calligraphy of the character “喜” (Happiness) unleashed with the opening of every Carlsberg beer. To share the message of Happiness (报喜 –delivery and spread of happiness) with consumers, Carlsberg marked the occasion by unveiling an elaborate float procession decorated by prancing horses and statues of rabbits. The 28ft by 12ft Carlsberg “喜” (Happiness) float carries 8“福” (Fook-prosperity) gods, flanked by traditional Chinese drums. This float was launched at a grand ceremony at the Carrefour Kota Damansara, Selangor and made its way to Giant Hypermarket Kota Damansara to bless shoppers before ending the procession at Tesco Kepong, KL, later the same day.

Fierce competition at Carlsberg Golf Classic Finals 2010

BRANDTHINK PR — Sun, 19 Dec 2010 07:36:17 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, 19 Dec 2010: The Carlsberg Golf Classic 2010 National Finals drew to an exciting close today as fierce competition amongst the front runners contributed to an exciting display of amateur golf. After scoring gross of 72, Alistair Guthrie (1) edge over closest competitor Jimmy Cheah (1) by two strokes to win the Gross category while Sin Kok Mun (9) beat Jacky Ng Sok Peng with a score of 66 to Ng’s 68 to clinch the Nett title.

Carlsberg to throw lucky consumers “The Dream Party of the Year”

BRANDTHINK PR — Tue, 23 Nov 2010 09:23:26 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 23 November 2010: If you ever placed a wish to Santa to throw your Dream Christmas party, your wish is about to come true. Carlsberg is helping Santa throw three lucky winners the Christmas Party of the Year with “Carlsberg Dream Xmas”. Fans of Malaysia’s most preferred beer stand a chance to score the exclusive opportunity to host 20 of their best friends, fully paid for by Carlsberg!

Penang selected for the Carlsberg Football Tour with John Barnes

BRANDTHINK PR — Mon, 11 Oct 2010 04:00:11 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Barnes will be in Penang as part of the Carlsberg Football Tour, a project by Carlsberg to bring unique football experiences to football fans in Malaysia. With the Penang tour, football fans especially Liverpool supporters will have the opportunity to meet with the football superstar and have photographs and autographs with Barnes.

Carlsberg makes rousing start to football fever with Team England, Futsal Cup

BRANDTHINK PR — Wed, 26 May 2010 18:09:33 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Petaling Jaya, 26 May 2010: With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Carlsberg – Officially Part of Team England

BRANDTHINK PR — Sat, 01 May 2010 03:26:21 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

With almost 3 decades of dedicated engagement to the football community, Carlsberg is proud to announce its partnership as the official beer for Team England in anticipation of a sensational 2010 FIFA World Cup in South Africa.

Carlsberg crowned as Malaysia’s Most Preferred Beer Brand

BRANDTHINK PR — Wed, 28 Apr 2010 09:13:50 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Malaysian consumers have chosen once again to place Carlsberg as their most preferred beer brand in the country in two prestigious brand awards. The brand won Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010, a consumer research that measures the most preferred brand in Malaysia. Carlsberg also won the “Reader’s Digest Trusted Brand Gold Award”, an award it has won for 12 years in a row.

Vintage 3 – The World’s Most Exclusive Beer Points Towards the Future

BRANDTHINK PR — Sat, 03 Apr 2010 09:02:56 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, 2 April - In an artful display of masterful brewing, Carlsberg unveils the world’s most exclusive beer, the Vintage 3 in Denmark. It is the third and final edition of the world’s most exclusive beer trilogy – a trilogy that unifies first-class beer brewing with innovative art.

Come in Green! Celebrate St. Patrick’s Day with Connor’s Stout

BRANDTHINK PR — Wed, 17 Mar 2010 02:00:32 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Press Release: In conjunction with St. Patrick's Day on 17th March 2010, Connor’s Stout will be having a special celebration at 5 venues in the Klang Valley. There will be activities lined up throughout the night to keep the party going. As the celebration is associated with everything green, come in GREEN and be rewarded with a complimentary half-pint of Connor's stout*! (Released on behalf of Connor's by BRANDTHINK Malaysia)

Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010

BRANDTHINK PR — Mon, 15 Mar 2010 02:00:20 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

March 2010, Kuala Lumpur: Carlsberg is proud to be part of the action at the 2010 Maybank Malaysian Open. The prestigious tournament has marked several staggering successes as guests were treated to a spectacular and dramatic display of golf that saw Noh Seung-yul seal a dramatic victory after an exhilarating final round battle between seven players. The 18-year-old Korean astounded spectators with a startling birdie that eliminated his fellow countryman KJ Choi by a single stroke. Known for its long association with golf, and being the clear market leader in the golf segment, Carlsberg has been the leading supporter of both professional and amateur tournaments in Malaysia and as a result has seen its market dominance continue to grow and expand. (Media release by BRANDTHINK Malaysia)

Carlsberg throws a lucky winner a private party!

BRANDTHINK PR — Thu, 07 Jan 2010 19:35:43 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Jan 2010 Shah Alam: Carlsberg recently hosted its annual Christmas Party at the Carlsberg Brewery in Shah Alam. Situated at its very own lounge, Carlsberg threw a private party for the winner of Carlsberg’s Christmas Tree challenge, a Christmas Facebook application executed for Carlsberg’s “Nice One” page members. Jun Jun Riko, the proud winner, had achieved over a thousand trinkets worth of friends on her tree, leading her to be the overall successor of the exciting competition. The private party saw the attendance of 50 of her closest friends who made the party a success with their enthusiastic attitudes and playful antics.

The Outpouring of Prosperity on 褔 “Fook” Day

BRANDTHINK PR — Thu, 07 Jan 2010 02:00:35 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

7 Jan 2010, Shah Alam: Carlsberg Malaysia hosted an auspicious event celebrating the Launch of 褔 “Fook” Day on the morning of 7th January 2010 at the Carlsberg headquarters in Shah Alam. The event saw the attendance of the leading beer brand’s top management, business partners and members of the Malaysian media.

Carlsberg to reward loyal patrons with Nice One! sportswear

BRANDTHINK PR — Mon, 09 Nov 2009 08:40:40 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 9th November 2009 – Carlsberg has launched a month-long campaign to thank loyal patrons of Carlsberg for making the brand the top-selling beer brand in Malaysia. To celebrate, local hawker centers, food courts, coffee shops and restaurants will run a special promotion at each outlet. Individuals who purchase a Carlsberg Green Label or Carlsberg Gold quart are encouraged to collect the crown cork liners that bare the “Nice One” stamp to redeem exclusive “Nice One” sportswear.