BRANDTHINK NewsFeed » FMCG

Häagen-Dazs introduces limited edition indulgences during this yuletide season

BRANDTHINK PR — Fri, 16 Dec 2011 15:18:55 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, November 2011 - The end of 2011 brings with it the anticipated celebration of Christmas - a time of glittering decorations, warm moments of togetherness and the camaraderie of family and friends. This is the season to get closer to the heart of indulgence with the ones who truly matter, with none other than Häagen-Dazs’ Christmas creations. This year, Häagen-Dazs introduces 2 log cakes and 3 new Christmas ice-cream creations for dine-in with your loved ones or as take away to bring home. From iconic Christmas cakes and creations featuring the new limited edition flavour Crème Brulee, to a special Christmas Fondue and gift sets, this Christmas promises to be a sweet journey of splendid joy and wonderment.

Yeo’s Chrysanthemum Tea Light, 40% Less Sugar – Drawing Joy and Health to Your Life!

BRANDTHINK PR — Tue, 13 Dec 2011 16:50:20 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Petaling Jaya, December 2011 - This year, in line with the government’s call for a healthier nation, Yeo’s re-looked at its best-selling beverage and came up with a new drink for its consumers - Yeo’s Chrysanthemum Tea Light with 40% Less Sugar. In response to the “Kempen Kurangkan Gula”, Yeo’s new light version of the Chrysanthemum Tea contains 40% less sugar than its regular pack. Valued by many for its healing properties, Chrysanthemum Tea is regarded as a potent cure for body heatiness. Yeo’s Chrysanthemum Tea and its Light version help everyone to “Lead A Joyful Life, Stay Cool” as their tagline goes. The Light version is a healthier choice for those looking at cutting down their sugar consumption, and perfect for those who love less sugar in their drinks.

Häagen-Dazs Christmas Convoy Comes to Town!

BRANDTHINK PR — Wed, 07 Dec 2011 10:39:29 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur – The anticipation of the year-end celebrations has just hit a new wave of excitement, as Häagen-Dazs, the purveyor of super premium ice cream takes to the crowd this Christmas with a delightful surprise. In conjunction with its Christmas theme this year “Getting Closer”, the Häagen-Dazs Christmas Convoy will be making stops at high-traffic locations in Kuala Lumpur to spread the festive cheer to shoppers and families alike.

Häagen-Dazs Unveils New Campaign to Affirm itself as the Icon of Luxury Ice Cream

BRANDTHINK PR — Thu, 01 Sep 2011 08:03:26 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Building on the success of its “Slow Melting in Progress” campaign launched in 2009, Häagen-Dazs affirms itself as the icon of luxury ice cream with its new global campaign “Anticipated Like No Other”. Häagen-Dazs Malaysia will unveil the new campaign with the kick-off of its first ever Anticipated Moment contest on 5th of August 2011, which embodies special moments and life stories to be shared by consumers. The contest is opened to all Malaysians with a purchase of minimum RM50 worth of Häagen-Dazs products in a single receipt at Häagen-Dazs cafés or at any participating retail supermarket and convenience store in Malaysia from 5th of August to 30th September 2011.

Moon gazing moments with Häagen-Dazs

BRANDTHINK PR — Mon, 01 Aug 2011 02:00:45 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Häagen-Dazs introduces a selection of mooncakes and dine-in creations that can be enjoyed with your loved ones during this Mid Autumn Festival. Beautifully created with Häagen-Dazs’ luscious ice cream, traditional mooncakes are given a bold new twist in 4 different flavours – Chocolate & Vanilla, Cookies & Cream, Strawberry and Coffee & Macadamia Nut. The mooncakes are also available as dine-in creations, accompanied by exquisitely handcrafted fruits at all Häagen-Dazs outlets.

Kronenbourg 1664 Blanc launches in style in a night of Les Terrasses Bleues

BRANDTHINK PR — Thu, 30 Jun 2011 02:00:32 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, 30 June 2011 – Over 500 discerning guests gathered at the VIEW Rooftop Bar, GTower on 29th June 2011 to celebrate the arrival of Kronenbourg’s latest brew, the Kronenbourg 1664 Blanc. Themed Les Terrasses Bleues, the latest hotspot in town was transformed into the perfect contemporary settings of a French summer lifestyle, perfect for the arrival of a delectable brew. Deck in a stylish blue bottle design, the Kronenbourg 1664 Blanc is a refreshing wheat beer created from a century-old recipe that is suited for the taste of affluent beer drinkers in Malaysia.

Beer connoisseurs to get the taste of the new Kronenbourg 1664 Blanc

BRANDTHINK PR — Thu, 23 Jun 2011 02:00:52 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 23 June 2011 – Wheat beer connoisseurs are about to be delighted as the No. 1 premium beer brand in France, Kronenbourg is set to introduce Kronenbourg 1664 Blanc in July 2011. Dressed in a modernized bright blue profile bottle, the Kronenbourg 1664 Blanc is served in an eye-catching design and promises a refreshing premium beer suited for the taste of affluent beer drinkers in Malays

Carlsberg keeps the excitement brewing and partygoers guessing with Where’s the Party?

BRANDTHINK PR — Thu, 16 Jun 2011 08:03:42 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, June 6, 2011 – 2011 will witness Carlsberg throw their most exciting party ever. For the first time in Malaysia, Carlsberg will be throwing a party that is guaranteed to be the talk of town for many years to come. Not for the faint hearted, this exclusive by-invitation only party guarantees to give partygoers the better than best party experience. While the venue of this party is kept as a secret, partygoers should be ready to anticipate a 2D / 1N party from 25 – 26 June 2011 that is packed with fun-filled, bold and challenging activities, all of which are created to represent the Carlsberg brand.

Häagen-Dazs shakes it up with new ice cream smoothie

BRANDTHINK PR — Fri, 06 May 2011 12:00:28 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, May 6, 2011: When plundered with a decision of having to choose between something refreshing yet indulgently creamy, Häagen-Dazs gives a new spin to the luxury ice cream category, with the launch of its new range of ice cream, the Ice Cream Smoothie. Inspired by fruit smoothies, the Ice Cream Smoothie is an innovative blend of refreshing fruit sorbet and creamy fruit ice cream concocted by the world’s finest ice cream purveyor. The combination of texture and fruity flavor will excite the senses of all premium ice cream devotees with a burst of refreshing pleasure on a hot Malaysian day. The new Ice Cream Smoothie range comes in two flavors - Mango & Apricot which combines smooth Mango sorbet and creamy Apricot ice cream with succulent apricot pieces and Raspberry & Summer Berries, an enticing blend of Raspberry sorbet and gorgeously creamy Summer Berries ice cream.

The ultimate Carlsberg guide to the Maybank Malaysia Open

BRANDTHINK PR — Fri, 15 Apr 2011 10:47:22 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

April 2011, Kuala Lumpur: A great weekend out at the greens are in store for golf fans as Carlsberg lines up a series of activities that will keep spectators at the upcoming Maybank Malaysian Open occupied. The Asian and European sanctioned tournament will tee-off this week from 14-17 April 2011 at the Kuala Lumpur Golf & Country Club.

Carlsberg conjures up a mix of two deadly concoctions – Beautiful women and music

BRANDTHINK PR — Thu, 14 Apr 2011 04:41:20 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

In line with the recent global re-launch, Carlsberg paves the way for 6 internationally renowned female DJs who will bring an amazing eclectic mix of music to club goers around Malaysia. These drop dead gorgeous and wonderfully talented DJs are bound to set hearts and feet on fire. For the next two months, consumers at these clubs who purchase 1 bucket/jug of Carlsberg will get the very rare opportunity to be photographed with these DJ bombshells.

Kronenbourg 1664 adds flavour to French Fashion Soiree

BRANDTHINK PR — Wed, 13 Apr 2011 11:00:40 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, 13 April 2011- Kronenbourg 1664 together with Le Madame Q Fashion Group will be collaborating to bring a taste of France into a week-long French Fashion Soiree in Kuala Lumpur. This event is organized in conjunction with the flagship opening of French fashion labels – Morgan de Toi, Celio and Thierry Mugler in Pavilion Kuala Lumpur.

That calls for a Carlsberg!

BRANDTHINK PR — Wed, 06 Apr 2011 02:00:21 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 6 April 2011 – Today is a big day for Carlsberg. Today is the re-launch of the Carlsberg brand. After more than two years in the making, Carlsberg unveils a new global initiative that will see its brand undergo a major transformation and the introduction of a new slogan “That Calls for a Carlsberg!”.

Carlsberg further seals its leadership as Malaysians’ most preferred beer

BRANDTHINK PR — Sat, 19 Mar 2011 04:03:42 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

The only beer brand to win Gold at the Putra Brand Awards 2011 Kuala Lumpur, March 11, 2011. It was a night of celebration for Carlsberg as the brand was awarded the highest accolade in this year’s Putra Brand Awards. In the alcoholic beverages category, consumers throughout Malaysia overwhelmingly voted Carlsberg as the most preferred beer brand which the Board of Governors of the prestigious award recognised with the year’s only Gold Award for that category.

Häagen-Dazs’ Takeaway Molten Goodness

BRANDTHINK PR — Thu, 17 Mar 2011 08:00:07 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Experience the super premium slow melting sensation at your comfort place. Kuala Lumpur – Ever dreamed of having the ‘round a pot’ fondue molten goodness with your friends and loved ones at anywhere you wish? Super premium ice cream brand, Häagen-Dazs introduces the heavenly Take-Home Fondue that will make your dream come true.

Carlsberg signs on for 5 years as Main Sponsor of the Maybank Malaysian Open

BRANDTHINK PR — Wed, 09 Mar 2011 02:00:17 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Shah Alam, 9 March 2011: Carlsberg, Malaysia’s most preferred beer brand signs on as Main Sponsor of the Maybank Malaysian Open, from 2011 until the end of the 2015 season. The Malaysian Open is a co-sanctioned tournament of the European and Asian Tour and will see a stellar line-up of the region’s most outstanding golfers compete at the Kuala Lumpur Golf & Country Club from 14-17 April 2011. To celebrate this milestone in Carlsberg’s golf heritage, Carlsberg is partnering with 5 Malaysian professional golfers in an effort to realize their full potential at the Maybank Malaysian Open and inspire young and upcoming avid golfers as role models. A total cash incentive of RM50,000 will be rewarded to all of the 5 players who finish the tournament and ranked as Top 25. The 5 promising Malaysian professional golfers are Ben Leong, M.Sasidaran, S.Sivachandran, Nicholas Fung and Khor Kheng Hwai.

Kronenbourg 1664 hits aces with tennis fans

BRANDTHINK PR — Mon, 07 Mar 2011 02:00:37 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kuala Lumpur, March 6, 2011: For fans of tennis, there was only one place to be on 6 March 2011. The BMW Malaysian Open was as exhilarating as promised and Kronenbourg 1664 was on hand to create a thrilling atmosphere at the tournament grounds. A sea of tennis fans adorned with Kronenbourg 1664 hats enjoyed nail-biting tennis matches featuring some of the world’s best women’s tennis players with a glass of the premium French beer in hand.

Ready. Set. Match with Kronenbourg 1664.

BRANDTHINK PR — Fri, 18 Feb 2011 03:11:56 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Kronenbourg 1664 becomes the beer standard at the WTA 2011 Malaysian Open Shah Alam, Feb 2010: Kronenbourg 1664 is bringing a taste of the French Art of Pleasure with the exclusive beer sponsorship of the 2011 Malaysian Open, a leg of the Women’s Tennis Association (WTA) Tour – the world’s leading professional sport for women. Taking a cue from the French for their love for tennis, Kronenbourg 1664 is set to give fans of both French culture and tennis an experience not to be missed. Held at the Bukit Kiara Equestrian and Country Resort from 28 February – 6 March 2011, fans will be able to enjoy the taste of Kronenbourg 1664 as they watch 32 single players and 16 doubles teams’ compete in an exciting knockout style competition.

Fantabulous “Homecoming” with Carlsberg

BRANDTHINK PR — Tue, 18 Jan 2011 15:00:43 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

KUALA LUMPUR, 18th January 2011 – Carlsberg today hosted the premiere screening of the Chinese New Year film, “Homecoming”. Held at Golden Screen Cinemas Mid Valley Megamall, 300 invited guests consisting of customers, business partners, local celebrities and members of the media were treated to a heart-warming tale of journeys home to family reunions. Several stars from the movie including Jack Neo, Ah Niu, Rebecca Lim and Koe Yeet made special appearances to make the evening even more memorable.

Carlsberg ushers in the Year of the Rabbit with an endless flow of Happiness

BRANDTHINK PR — Tue, 11 Jan 2011 05:11:40 +0000

Media release by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Carlsberg ushers in the Year of the Rabbit by bringing the essence and traditions of the Chinese culture to life with “喜” (Happiness). Accentuating the notion of a good and happy life, Carlsberg exemplifies this message on the auspicious day of 11.1.11 through a beautifully crafted Chinese calligraphy of the character “喜” (Happiness) unleashed with the opening of every Carlsberg beer. To share the message of Happiness (报喜 –delivery and spread of happiness) with consumers, Carlsberg marked the occasion by unveiling an elaborate float procession decorated by prancing horses and statues of rabbits. The 28ft by 12ft Carlsberg “喜” (Happiness) float carries 8“福” (Fook-prosperity) gods, flanked by traditional Chinese drums. This float was launched at a grand ceremony at the Carrefour Kota Damansara, Selangor and made its way to Giant Hypermarket Kota Damansara to bless shoppers before ending the procession at Tesco Kepong, KL, later the same day.