Vacheron Constantin has chosen today to revive some of the finest moments in the quest for ultra-thinness. The Geneva-based manufacturer has indeed been closely involved in the epic milestones of this distinctive form of expertise, such as in the 1950s and 1960s when Vacheron Constantin introduced the world’s thinnest wristwatches.

Today, Vacheron Constantin is enriching its “Historiques” collection with two new creations directly inspired by its heritage, each lending a new and distinctively modern touch to one of two legendary calibres.

“Historique Ultra-fine 1955”

currently the world’s thinnest mechanical hand-wound watch

measuring just 4.10 mm thick

It is equipped with the mechanical hand-wound 1003 movement,

the thinnest in the world at just 1.64 mm thick,

rebuilt in 2010 for its 55th anniversary in 18-carat gold, and bearing the prestigious Hallmark of Geneva

&

“Historique Ultra-fine 1968”

equipped with the ultra-thin mechanical self-winding 1120 movement

featuring a new decorated oscillating weight, and bearing the prestigious Hallmark of Geneva

Vacheron Constantin was founded in 1755 and can legitimately claim to be the world’s oldest watch manufacturer still in activity, with over 250 years of continuous expertise and production behind it. A truly unique status within the watch industry.

This proud heritage cultivated over a quarter of a millennium is punctuated with timepieces and movements that have each in their own way left an indelible imprint on their era. This stunning and inestimably valuable patrimony, through which the brand’s history is inextricably bound up with that of the watch industry, eloquently testifies to the brand’s consistent technical and aesthetic creativity.

Evolving in step with new inventions, techniques and of course with the tastes of horological enthusiasts, Vacheron Constantin has explored all fields of the watchmaking art, including pocket-watches and wristwatches, as well as ring-watches, pendant-watches, and brooch-watches. Its range encompasses highly complicated models, automatons, sophisticated clocks, as well as an area which is less conspicuous yet requires an incredible wealth of expertise, experience and talent: that of ultra-thin mechanical movements.

Extreme slenderness is traditionally not considered as a horological complication, in that it does not itself contribute an additional watch function in the same way as a date or a chronograph. It would nonetheless be entirely legitimate to describe it as such, due to its highly complex nature that often pushes micromechanical boundaries to the limit. Although many try their hand in this field, few are successful.

While the first ultra-thin Vacheron Constantin calibres were produced in the 19th century, the manufacturer became most prolific in this speciality during the 20th century, which is generally considered as the ultra-thin “golden age”. It was indeed in the early 20th century that wristwatches began to gain popularity, and weight and thickness thus became crucial factors in ensuring the wearer comfort of such models.

The Vacheron Constantin heritage comprises extraordinary ultra-thin creations and a succession of slimness records.

Right from the start of the 19th century, the Vacheron Constantin archives (including a letter written by Jacques-Barthélémi Vacheron to a certain Mr. Girod in Paris, dated May 18th 1812) feature references to thin watches. Another letter dated January 27th 1829 and written by Jacques-Barthélémi Vacheron to François Constantin also mentions the production of “a few thin pieces”.

Vacheron Constantin’s historical records for 1911 also include three 8, 9 and 10-ligne calibres, each measuring 2.82 mm thick. The remainder of the century witnessed an impressive number of ultra-thin calibres, representing impressive horological feats and becoming ever slimmer over the years: 2.25 mm in 1917, 1.88 in 1924. Some were used to create such extraordinary models as a rock crystal watch presented in 1926 and equipped with a 2.63 mm red gold movement.

In 1931, Vacheron Constantin set a new world pocket-watch record with a mechanical movement measuring 17 lignes 5/12 in diameter and less than 1 mm thick – exactly 0.94 mm to be precise.

Ultra-thin movements continued to inspire the Geneva-based manufacturer, leading it in 1981 to present the “Structura” collection, which set a highly original stage for one of these movements by reversing it and fitting the hands on the bridge side, thereby enabling connoisseurs to admire the full complexity of its structure.

In 1992, Vacheron Constantin confirmed that its expertise in the field of extreme slenderness also extends to Grand Complication movements by presenting the thinnest minute-repeater wristwatch movement to date, measuring 3.28 mm and earning the Geneva-based manufacturer another record.

The world’s thinnest mechanical movements are developed in Vacheron Constantin’s historical L’Ile premises.

Within this impressive legacy, one particular hand-wound movement continues to attract the attention of specialists and collectors. Work on its development began in 1952 in L’Ile (the building on the Rhone River ‘island’ that has housed Vacheron Constantin’s historical premises since 1875) and it was presented for the brand bicentenary celebrations in 1955 under the name Calibre 1003 considered as the most beautiful at this time. Its 9-lignes or 20.80 mm diameter and 1.64 mm thickness have made it the world’s smallest mechanical manual-winding movement on the market. By way of comparison, this micromechanical masterpiece composed of 117 parts is about the size of a small Swiss 20-centime coin.

This now legendary calibre (of which the excellence was to be confirmed by the subsequent orders placed by other great names in fine watchmaking) was used to equip three round watches that set a new record as the world’s thinnest watches measuring just 4.54 mm thick. These three timepieces have forever imprinted on people’s minds the image of the archetypal Vacheron Constantin watch: round, classic, ultra-thin and extremely reliable.

In 2010, Vacheron Constantin has chosen to pay tribute to this legendary calibre by housing it within a reinterpretation of one of those three watches: the “Historique Ultra-fine 1955”, currently the world’s thinnest hand-wound watch measuring just 4.10 mm thick to date.

The development of Calibre 1120 began in 1966 and production began at the end of 1967. It too attracted the notice of specialists and collectors and was ordered by other great names in fine watchmaking. In 2010, Vacheron Constantin has also chosen to pay tribute to this equally legendary calibre by housing it within a reinterpretation of the vintage ultra-thin watches: the model now called “Historique Ultra-fine 1968”.

These two timepieces will find their natural place within the “Historiques” collection, specifically created to bring back to life the various designs and movements that have shaped the finest hours of Vacheron Constantin.

A collection composed of watches intended for watchmaking collectors, connoisseurs and devotees, for those with a taste for discreet and elegant models, as well as purists. It features models such as the Chronomètre Royal 1907 presented in 2007 to mark the 100th anniversary of the original, and the amazingly daring Historique American 1921 model reinterpreted in 2008 and which was named “Watch of the Year” in October 2009 in Geneva.

“Historiques” collection Calibre 1003 for the “Historique Ultra-fine 1955” watch

For Vacheron Constantin, celebrating the 55th anniversary of the birth of the ultra-thin Calibre 1003 provides an opportunity to revisit its heritage, as well as to highlight its ultra-thin expertise in a period when this term tends to be somewhat overused.

Considered by many experts to be one of the most beautiful and refined ultra-thin movements on the market, Calibre 1003 has been defying mechanical laws for over 50 years. It is extremely complex to produce and its adjustment calls upon the full measure of expertise cultivated by a fine watch manufacturer.

Vacheron Constantin has chosen to present a redesigned version of this movement, while its 1.64 mm thickness – still a market slimness world record – and its 20.80 mm diameter remain unchanged. Its finishing is however even more refined, since the bridges and mainplate are now crafted from 18-carat gold. Its 117 parts enable it to beat at a frequency of 18,000 vibrations/hour, and endow it with an over 30-hour power reserve despite its tiny size.

The decoration is extremely meticulous: Côtes de Genève, bevelling and chamfering, and drawing the steel parts with a file are all performed by hand. This exceptional degree of finishing earns the new version of Calibre 1003 the prestigious Hallmark of Geneva, an independent and sovereign certification awarded by the State of Geneva which thereby guarantees the origin, precision, durability and fine craftsmanship of models from a handful of Geneva-based watch companies.

For its 2010 re-edition, Calibre 1003 is presented in a round watch in 18-carat 4N rose gold measuring 36 mm in diameter, inspired by one of the three historical models introduced in 1955 (reference 6099). The latter has been selected because of a design that already embodied a decidedly modern touch at the time of its launch.

The reinterpreted version in 2010 magnifies the aesthetic qualities of the original without betraying its spirit. It also features further enhanced technical characteristics on a par with today’s tastes and expectations: water-resistance to 3 bar, equivalent to 30 meters; an exhibition caseback fitted with a transparent sapphire crystal; a titanium casing circle contributing to the overall rigidity; and an even slimmer 4.1 mm case making it currently the world’s thinnest mechanical hand-wound watch.

The result radiates an aura of uncluttered, pared-down restraint and purity. Its fascinating aesthetic features – the slender bezel; the distinctive lugs, each shaped like an arm of Vacheron Constantin’s Maltese Cross emblem; its solid gold opaline silver-coloured dial adorned with baton hands marking the hours and minutes – combine to endow this watch with a rare breed of elegance stemming from the compelling strength of sheer simplicity.

“ Historiques” collection - The “Historique Ultra-fine 1968” watch and Calibre 1120

Vacheron Constantin has chosen to make 2010 a tribute year to its ultra-thin timepieces by reissuing, again within its “Historiques” collection, a square-shaped model dating from 1968 and equipped with the famous ultra-thin self-winding Calibre 1120.

In revisiting this watch, the manufacture has adopted an extremely distinctive style: that of the 1960s. This 18-carat 4N rose gold timepiece creates a striking contrast between the strict square dial opening and the slightly curving case flanks. The resulting design exudes an impression of elegant understatement, further accentuated by a vertical-brushed silver-coloured dial adorned with simple and geometrical hour-markers. The pared-down lugs lend a pleasingly strict touch to the overall effect, while the sapphire crystal that is bevelled all around further underscores the ties between this watch and the non-conformist period when it was first launched. Everything about the design echoes the legendary Swinging Sixties through an original model that has in time become a great classic.

Compared with the original 1968 watch (reference 7614), the watch now presented features updated technical characteristics in tune with modern times: water resistance to 3 bar, equivalent to around 30 meters; a sapphire crystal, and a clipped-down solid case-back exactly like the original model. Despite such improvements, which generally tend to increase bulk, this watch measuring 35.2 mm along its sides is even thinner than its historical predecessor: 5.50 mm compared with 6.52 mm, making it one of the thinnest watches in its category.

Like the 1968 model, the contemporary version is equipped with the ultra-thin self-winding Calibre 1120. This exceptional movement driving hour and minute hands has powered some of the most prestigious ultra-thin self-winding watches in horological history.

Despite its apparent simplicity, it features a sophisticated construction that called for some unusual technical solutions. For this re-edition, the manufacture Vacheron Constantin has rebuilt the calibre: although its dimensions – 28 mm in diameter and 2.45 thick – remain unchanged, it is now equipped with an 18-carat gold oscillating weight bearing the Maltese Cross system. It offers an approximately 40-hour power reserve. Stamped with the prestigious Hallmark of Geneva, its exceptional finishing features Côtes de Genève, bevelling and chamfering on all parts, and hand-drawn flanks.

By way of conclusion, in 2010 Vacheron Constantin has chosen to re-issue two ultra-thin watches that have made their mark on its history, duly christened “Historique Ultra-fine 1955” and “Historique Ultra-fine 1968”. By choosing to equip them with the same legendary vintage calibres – the 1003 and 1120 rebuilt for the occasion and now bearing the independent and sovereign Hallmark of Geneva    certification – the manufacture is showcasing its peerless creativity in the field of exceptional classic watches. And in the process, it is also demonstrating its complete mastery of extreme slenderness by treating it as a full-fledged complication in its own right.

– END

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Vacheron Constantin for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

BRANDTHINK PR is the public relations and publicity unit of BRANDTHINK, one of Malaysia’s most imaginative marketing services agency based in Kuala Lumpur. Our marketing services include expertise in advertising and media services, public relations, event management and activation, social media engagement andinteractive marketing. For more information, contact us today.

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Kuala Lumpur – Cortina Watch reaches another significant milestone with its fourth boutique opening in the iconic Suria KLCC in Malaysia. The renowned Asian retailer of worldwide acclaimed luxury timepieces such as Patek Phillipe, Rolex and Cartier, Cortina Watch has made itself a preferred destination for shoppers, local and foreign alike, at the famed shopping centre situated in the heart of Kuala Lumpur.

Cortina Watch opened its doors to a space covering approximately 1,500 square feet, dedicated to luxury and impeccable quality. The boutique features unique interior design highlighted by solid brown parquet and sheer glass displays. Cortina Watch has managed to provide an intimate environment for the very best of 19 prestigious international brands.

The concept of the store setup, which facilitates professional sales consultants, reflects the commitment of Cortina Watch in providing excellent service to its clientele. This is best illustrated by its award-winning retail concepts that have since been developed into watch retail icons.

Coinciding with the launch, Regional General Manager of Cortina Watch, Jeremy Lim says, “We are thrilled to be amongst some of the finest international brands here at the iconic shopping arcade of Kuala Lumpur. Over the years, our focus has always been a one stop luxury timepiece provider and this is the experience we want to give to our valued customers”. He added, “Being in the midst of the Golden Triangle, which has such great international appeal, we certainly hope that the expansion will contribute in driving the tourism industry in Malaysia”.

About Cortina Watch

Founded in 1972 by Mr Anthony Lim, Cortina Watch started as a small watch shop located at Colombo Court. Today the Cortina Watch name is synonymous with quality timepieces for discerning shoppers here and the world over. In over thirty-seven years, Cortina Watch has earned a reputation for its excellent range and selection of fine timepieces. Unparalleled, too, is the personalized attention to each of its customers, as well as the after-sales service it provides as many timepieces are repaired and maintained within Cortina Watch’s own service centres. Today Cortina Watch has 18 successful outlets across Asia, including Malaysia, Indonesia, Thailand, Hong Kong and Taiwan. For more information on Cortina Watch, please visit: www.cortinawatch.com

Cortina Watch Boutique in Malaysia is located at:-

• Cortina Watch, Starhill Gallery, Tel: +603- 2142 1171

• Cortina Watch, Suria KLCC, Tel: +603 2164 5175

• Cortina Watch, Plaza Gurney, Tel: +604- 229 1248

• Cortina Watch, 1 Borneo Hypermall, Tel: +6088- 485 269

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Cortina Watch for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

BRANDTHINK PR is the public relations and publicity unit of BRANDTHINK, one of Malaysia’s most imaginative marketing services agency based in Kuala Lumpur. Our marketing services include expertise in advertising and media services, public relations, event management and activation, social media engagement andinteractive marketing. For more information, contact us today.

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“The mystery of a full moon and fanciful rivers playing in it.”

Water. A paradox. A game. An intense attraction for the most precious element —the one that envelops, that plays with light, gives life, and carries within it all that is fresh and joyful.

In 2005, Carrera y Carrera created the Aqua ring, an immediate International success. Since its launch, the festive spirit and surprising uniqueness have turned this gold sculpted ring into an identifying symbol or our brand.

Today, we pay homage to this magnificent piece by creating nine remarkable jewels that radiate the dazzling essence of the Aqua ring. Drawing on the familiar golden “ball,” whose paisley-motif engravings recall the verdant waters of a patio in Seville, Carrera y Carrera’s goldsmiths have given shape to a series of new earrings and pendants that flow between day and night with the assured demeanor of one who knows itself surrounded by the chic halo that defines this collection.

The raison d’être of the refreshing yet luxurious air that emanates from each piece of the new Aqua collection lies in the contrast. The emblematic engravings of the collection adapt to the circular shape and flat planes of sensuously-sized earrings and pendants. The goldsmith craftsmanship achieves a novel dimension in the yellow gold versions and attains sophistication in the new white gold and diamond pieces. The new “Maxi” Aqua pendants are a statement of personality and luxury that breathe the spirit of fashion and go beyond it.

With the Aqua collection, Carrera y Carrera introduces an exceptional product, an identifiable iconic model that carries on the firm’s tradition of goldsmith excellence, a tradition that has made it world renowned.

Aqua. A daring collection that honors the image of Carrera y Carrera —refined baroque touched by joyful irony.

PR Agency Contact:

To feature this collection in your publications/media, please contact BRANDTHINK Malaysia at +603-22872255.

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Intricate gold filigree, extraordinary lacework, and the sparkle of sequins. A matador’s regalia represents the highest expression of preciosity and the art of haute couture.

Carrera y Carrera’s gives life to a new jewelry collection : gold, rose- cut diamonds, and mother-of-pearl, for impressive pieces.

Tauromachy is mainly considered as a male-dominated world, yet contrary to common belief the connection between women and the bullring dates back to the late seventeenth century, when the fiesta took the shape we know today.

Bullring, sand, a bullfighter’s regalia, an elaborate ritual, and a magical afternoon bathed in sunlight are enough to enchant and seduce men and women alike.

Time has come to turn the tables and it is now the Goldsmiths and Jewellers of Carrera y Carrera, who find in the bullring and full matador regalia the inspiration to create the New 2008 Collection De Luces.

Emulating the detailed and lengthy process artisans and seamstresses undergo in the creation of each magnificent bullfighter suit, Carrera y Carrera workshop has poured all the imagination and love in the design of jewels that recall the ring, castanets, and the frenzied applause of the spectators.

The need to fully convey the spirit of these garments artists, led to the creation of three lines : Ruedo, Pasodoble and Alamar.

Yellow gold and large rose-cut diamonds are the stars of Ruedo and Pasodoble. Each and every one of the rings, earrings, bracelets, and necklaces that make up the collections recreate the castanets—the rigid embroidery on the epaulet—and the gold- and silver-thread flowers embroidered by hand on the bolero and pants of the accomplished.

To express the sensuousness of an evening of celebration Ruedo features rose- cut diamonds, giving the jewelry a vintage air of sophistication, brimming with glamour. If we were to select a piece as the cornerstone of the line, this would undoubtedly be the Ruedo ring thanks to its design, proportions and movement.

The key to the Pasodoble line is its oscillating movement, where the elements of each piece of jewelry shift on its own structure. The collection’s emblematic piece, the clasp Pasodoble bracelet, boasts a chic urban look for today’s young women.

Following Carrera y Carrera’s longtime tradition, De Luces also includes a fine jewelry line called Alamar. White gold and diamonds create spectacular, museum-like pieces of significant technical complexity due to its teardrop shape, the detailed gold work and the diamond setting.

It is clear that tradition, passion, craftsmanship, beauty, and the latest trends in jewelry come together in De Luces, homage to the rich tradition of creating a bullfighter’s suit—a tradition Carrera y Carrera fully identifies with, crafting each and every one of its pieces by hand.

To capture the true essence of De Luces in paper, the Spanish top model Almudena Fernández and the matador Eugenio de Mora have been captured by the famed photographer Mario Sierra, for Carrera y Carrera.

Sierra’s camera uncovers new sensory and emotional aspects De Luces in an exclusive production that transports this new collection to the magical and secret place of the tailor’s workshop, almost, but not quite, a jeweler’s workshop.

Malaysia Boutique Location:

Carrera y Carrera
G12, Indulge Floor, Starhill Gallery, 181 Jalan Bukit Bintang 55100 Kuala Lumpur

PR Agency Contact:

To feature this collection in your publication, please contact BRANDTHINK Malaysia at +603 22872255.

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Opens first boutique in South East Asia at Starhill Gallery, Kuala Lumpur

Spurred on by a family tradition dating back to the nineteenth century, Manuel Carrera and his cousin Juan José created the Carrera y Carrera brand in the nineteen-seventies. The firm quickly began the process of international expansion which was consolidated with the arrival in 1999 of a new management team. In 2001, Lladró acquired a 58% stake in the company, and in 2006 it took control of 100%.

The management team is headed by Nathalie Guedj, who has vast experience in the world of luxury goods and jewellery. During a professional career spanning more than 20 years, Nathalie has left her mark on firms such as Cartier, Christofle and Van Cleef & Arpels USA, where she was Chief Executive for eight years. Nathalie leads a young and dynamic team which knows exactly how to adapt the original and swiftly-identifiable product of Carrera y Carrera to the ever-changing requirements of an increasingly demanding market.

The jewels of Carrera y Carrera, which are famous for their exclusive design and gold work, are made with the detailed and perfect skill that is accessible to only a handful of true craftsmen. These professionals, at the firm’s central workshops in Madrid, make each of the pieces which are later launched on the market by hand, carefully nurturing even the finest detail.

Carrera y Carrera has always found inspiration for its designs in Nature and Art. This inspiration has constantly changed, always seeking the expression of modernity, and is reflected in the finely-detailed gold work. This work, made entirely by hand, makes each jewel a small figure of absolute perfection: mini sculpture. Another differentiating factor is the matt/brilliant finishing on the pieces which, via contrast, enables the finer details to be better appreciated.

Spanish character and its values such as passion, enthusiasm or love of life are also present in the design and inspiration of the collections, as well as in the advertising and communication campaigns, and are an essential part of the brand’s corporate identity.Some of these collections have become widely known as Aqua, Circles of Fire or Bambu series due to the patronage of a variety of opinion leaders.

Carrera y Carrera is loved by worldwide and Japanese celebrities, such as: Mariah Carey, Lady GaGa, Scarlet Johanson, Ester Cañadas, Julia Ormond, Helena Christensen, Giselle Bundchen, Adriana Karembeu, Koyuki, Mao DAICHI and Miki MAYA.

Carrera y Carrera is present in 34 countries worldwide. It has 12 exclusive boutiques and more than 300 points of sale. Its main markets are Spain and Russia, although the firm also operates in such significant luxury and high-end jewellery markets as the United States and Japan. Furthermore, prestigious Carrera y Carrera distributors include Harrods, Neiman Marcus, El Corte Inglés and the world’s only seven-star hotel, the Burj Al Arab in Dubai.

Carrera y Carrera has chosen StarHill Gallery to open its first boutique in South East Asia. This shopping mall has the most impressive selection of watches and jewelry brands in Malaysia.

Boutique Location:

Carrera y Carrera
G12, Indulge Floor, Starhill Gallery, 181 Jalan Bukit Bintang 55100 Kuala Lumpur

Press Contact:

To feature this story in your publication, please contact BRANDTHINK Malaysia (PR Agency, Malaysia) at +603 22872255.

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Being one of the world’s leading luxury goods groups, Richemont always keeps its eyes open for identifying watch manufacturers that will provide a synergistic effect for its portfolio of first-class brands. The extraordinary craftsmanship and innovativeness of the watches and in-house movements of ROGER DUBUIS, Manufacture, draw the attention of Richemont.

As announced on August 2008, Richemont acquired a controlling interest in Manufacture Roger Dubuis. Meanwhile, Mr. Matthias Schuler is pleased to announce Roger Dubuis has entered into a new phase with many challenges and opportunities.

History

Mr. Roger Dubuis, a talented watchmaker, set up his own atelier in 1980, after developing complications for Patek Philippe for 14 years. After commissioning complicated watches for major brands for several years, he joined force with Carlos Dias, to launch the brand ROGER DUBUIS. A Geneva citizen, Roger Dubuis as a person and his watches both have a strong association with the culture of the canton. Since the very beginning, all Roger Dubuis Watches follow the stringent requirements of the Poinçon de Genève and are thus blessed by the Geneva Seal.

Traditional yet Modern

With its own production of balance-and-spring regulating organs in 2003, ROGER DUBUIS had become an independent manufacture. In 2005, the second factory building served to centralize its 500 employees in a single 14,500 square-meters premise. Over 120 pieces of machine in its micromechanical engineering workshops now produce the entire range of parts for the proprietary ROGER DUBUIS movements. The full virtualization of state-of-the-art facilities has guaranteed the authentic manufacture status of ROGER DUBUIS.

In April 2006, six new movements were presented at Geneva’s Salon International de la Haute Horlogerie (SIHH), three of them for the first time. They were fitted mainly in the latest Excalibur models, one of the brand’s flagship collections, and bring the total number of movements manufactured by the factory to 28, every movement has been awarded the Geneva Seal. An exhibition organized at SIHH 2007 displayed all 28 movements, thereby demonstrating the brand’s exceptional heritage.

In April 2008, ROGER DUBUIS presented a new collection, called KingSquare. Bursting with the brand’s DNA, this square model features highly studied technical specifications. Its construction is unique and its overall design astonishingly innovative as it opens a new field of innumerable styling variations.

One of them is a lavish model with a skeleton movement, which has been restructured to transform the skeleton movement from a great classic to a totally contemporary work of art. Today, the Manufacture ROGER DUBUIS is a high- performance company, which intends to be one of the big players, specialized in the luxury sector.

Company Philosophy

The Manufacture ROGER DUBUIS follows its founding philosophy : – Embark on grand watchmaking projects based on traditional professional culture and apply the most advanced technology. Design and produce modern precious objects according to the principles of fine watchmaking and expectations of demanding clients;

• Occupy an original, exclusive and avant-garde position in the selective circle of prestigious watch manufactures;
• Fully associate time measurement with lifestyle in a spirit that is seductive, contemporary, audacious and inventive, yet at the same time highly individual;
• Become capable of professional independence of the widest possible scope while constantly raising the standard of excellence.

Product Philosophy

Whether a gent or a lady watch, conventional or for sports wear, medium- sized or large, with a simple, complicated or grandly complicated movement, each watch signed ROGER DUBUIS expresses a strong personality through immediately recognizable identity codes. Although each collection has its own features, they always comply with the four principles of the brand: – Innovative design – Within current trends – Exclusiveness and – High-end technical know how
ROGER DUBUIS ‘idea of exclusiveness is not simply commercial, but in fact a philosophical resolve.

That is why highly complicated ROGER DUBUIS watch in precious metal is made in no more than 28 examples. This figure is not just symbolic; it actually gives full meaning to the idea of exclusiveness to which the brand is profoundly committed and each product line reflects the DNA of the Maison ROGER DUBUIS.

ROGER DUBUIS is a High-Tech manufacture that cultivates exclusivity and offers extremely innovative products with a strong character for refined trendsetters and watch connoisseurs with an audacious taste seduced by powerful design and high-end technology.

Like the prestigious Poinçon de Genève itself, ROGER DUBUIS identity is based on immediately identifiable benchmark icons. The tireless pursuit of excellence prevailing at each decision-making stage has become the common denominator among all the members of personnel taking part in this Manufacture-based approach. Right from the time the company was founded ten years ago, the brand did indeed receive the Poinçon de Genève for all ROGER DUBUIS watches. This authority, governed by the Republic and Canton of Geneva, is the only body entitled to grant and to actually place the Poinçon de Genève on a movement. For the brand, the superlative finishing required to earn the Poinçon de Genève testify to his determination to raise the standard of quality well above average and his desire to cultivate in-house the traditions embodied in the Haute Horlogerie professions.

As the only one brand with a full catalog of movements certified from Poinçon de Genève, ROGER DUBUIS also represents a demonstration of high identification collections with 4 significant collections:

Excalibur

Born in 2005, ‘Excalibur’ is the tenth collection of ROGER DUBUIS watches. In addition to its classic round shape, Excalibur innovates in terms of design through powerful signatures: its bold diameter, its wristband secured by the brand’s characteristic triple lugs, its refined crown guard and its fluted bezel mean this model simply cannot be compared with any other on the market. Its immediately identifiable architecture sculpted in gold or steel is admirably associated with complicated or ‘Grand Complication’ movements.

Kingsquare

Recognizable even from a distance thanks to the sheer size and strength of its design, the latest model from the manufacture ROGER DUBUIS, named KINGSQUARE, is a majestic newcomer to the Brand range. Its construction is truly original and its global concept is astonishingly innovative, since it offers scope for countless aesthetic variations. The model is cleverly curved to form 3 large horizontal facets that are echoed in the sapphire crystals both front and back. The rear view lends their full dimension to the proprietary movements splendidly decorated. These 3 facets exercise a singular refractory effect on the reading of the various dial information through the sapphire crystal.

Easydiver

In 2004, ROGER DUBUIS presented its first line of leisure watches, taking the original – unprecedented at that time – and incorporating a tourbillon into a diving watch. This brand new concept, meeting the highest technical and aesthetic standards, soon became a new archetypal sports watch. A few years later, ROGER DUBUIS pursues its avant-garde developments by combining noble metals with the use of moulded rubber on the bezel and crown of its new EasyDiver watch. Whether forcefully virile in the black rubber-moulded version or delightfully summery when clad in white, the rugged unisex case of the new collection, not only matches the mood of the moment, but also the growing demand from a sophisticated clientele wishing to adopt a timepiece able to keep step with its many activities.

Goldenquare

The GoldenSquare line, presented in 2001, features a curving square case lending it a daring personality. This collection with its assertive character is now inseparably associated with the ROGER DUBUIS brand.

Future Development

As a part of Richemont, Manufacture ROGER DUBUIS will continue to create and distribute innovative watches under the name Roger Dubuis and will operate as an autonomous Maison within Richemont. The group will provide full support to Manufacture ROGER DUBUIS in terms of sharing of important resources, expertise and shared services.

Manufacture ROGER DUBUIS believes strongly in the immense potential of the Mainland market: with the dedication of ROGER DUBUIS staff, the infra- structure and Richemont platform we shall explore this market in very soon future.

The ROGER DUBUIS Boutiques represent a refined and convivial world which blends modernity with timelessness. Apart from the current Boutique at the Pacific Place (Hong-Kong), we shall soon be opening up two new Boutiques at premiere locations within Greater China – at the Peninsula Hotel (Hong Kong) and on Huai Hai Road (Shanghai) – to offer our clients a friendly and original atmosphere that is resolutely contemporary and deeply personal.

– end –

To feature ROGER DUBUIS in your publications, please contact BRANDTHINK Malaysia at +603-22872255.

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1957. Having establishing its mastery of the skies, Breitling set off to conquer the seas by launching the Superocean, a professional diver’s watch that also gained a following among the first scuba diving enthusiasts. Some 50 years later, under the “Héritage” banner, this same design still holds a special place among Breitling’s “instruments for professionals”.

In celebrating its 125th anniversary, Breitling has chosen to issue a limited series of this great classic. Like the original model, this Superocean Héritage Chronographe carries the historical Breitling signature topped by the stylized letter B in 18-carat gold, and also features the same luminescent triangular hour hand that already enabled unequivocal read-off even in the darkness prevailing at great depths. Another characteristic detail lies in the dial with its two counters arranged horizontally at 9 and 3 o’clock, available in Volcano black, Stratus silver and Gun blue versions and produced in limited series of 1,000 in each of these shades.

The equally exclusive choice of wristbands comprises the Ocean Classic in woven steel reflecting the original bracelet and lending the watch its unique appearance; and the Ocean Racer rubber strap with its resolutely sporting style. The distinctive design of the Superocean Héritage Chronographe is matched by its technical performances. Its imposing steel case measuring 46 mm in diameter and water-resistant to 200 meters (660 feet) houses Breitling Caliber 23, a sturdy high-precision movement officially chronometer-certified by the COSC, as indeed are all Breitling movements.

=== end ===

To feature this collection in your publication in Malaysia, please contact BRANDTHINK PR Malaysia at 603-22872255.

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Kuala Lumpur 2009 – Caran d’Ache, Maison de Haute Ecriture, announces its new Limited Edition, “Dragon” created in collaboration with the Swiss jeweller, Edouard Jud. It is a unique collector’s piece and its decoration, based on the image of a dragon, is an enchanting combination of strength and delicacy.

An Angel of the Orient, the Dragon has magical and spiritual powers. It takes the form of a gigantic serpent with scales and a tail similar to a fish, as well as powerful talons. The number of its claws indicates its strength.

Caran d’Ache expertise and craftsmanship have created a pen that will delight all lovers of rare and beautiful objects. This Limited Edition has been specially produced as a tribute to China.

The bright red lacquer of the 88 Dragon fountain pens and 88 roller pens is a sign of life and renaissance. These 88 pieces of art, a poem of praise for China, refer to the number 8, the Chinese symbol of equilibrium and good fortune.

While the Dragon designates the Emperor, the Pearl designates the wisdom of the leader, the perfection of his thoughts and his instructions.

The decoration is an elegant design in rhodium-coated solid silver. It represents a five-clawed dragon, symbol of the almighty emperor. The cap and body of the pen are each decorated with two dragons and another five can be found engraved on the writing block. In total, nine dragons embellish this Limited Edition, the number 9 being the symbol of absolute perfection. The lotus flower, the temple and a cherry tree are also presented in delicate sculptures. The wisdom of the leader is represented by another delicate touch which is the Akoya pearl that adorns the top of the cap.

For the most demanding, lovers of precious objects, Caran d’Ache has decided to create 10 exclusive fountain pens and 10 exclusive roller pens with a special finishing. Made of solid gold, set with nine diamonds and decorated with five pearls, these pieces embody the whole craftsmanship excellence.

Unique, infinitely precious pieces, the Dragon Limited Editions are presented in a special black lacquered wooden box.

Technical data
Limited Edition 800 solid silver

• Part of the famous Artiste Collection by Caran d’Ache, the Limited Edition Dragon is available in 88 fountain pens and 88 roller pens
• Manufactured according to the rigorous Swiss-Made quality standards
• 18 ct. solid gold rhodium-coated nib
• Sculpture of rhodium-coated 800 solid silver laid onto a body of red lacquer
• Top of the cap adorned with an Akoya pearl
• Writing block engraved with five dragons
• In total, nine dragons represented on the writing instruments (the number 9 being the symbol of absolute perfection)
• The pen’s ring carries the Caran d’Ache logo together with the number and the master craftsman’s mark which guarantee the origin and certification of the pieces.
• Each piece guaranteed for life

Available at specialist writing instrument shops.

Limited Edition solid gold

• Part of the famous Artiste Collection by Caran d’Ache, the Limited Edition Dragon is available in 10 fountain pens and 10 roller pens
• Manufactured according to the rigorous Swiss-Made quality standards
• 18 ct. solid gold nib
• Sculpture of solid gold laid onto a body of red lacquer
• Body and cap set with nine diamonds and decorated with five pearls
• Top of the cap adorned with an Akoya pearl
• Writing block engraved with five dragons
• In total, nine dragons represented on the writing instruments (the number 9 being the symbol of absolute perfection)
• The pen’s ring carries the Caran d’Ache logo together with the number and the master craftsman’s mark which guarantee the origin and certification of the pieces.
• Each piece guaranteed for life

Available at specialist writing instrument shops KS Gill, Pen Gallery and Caran d’Ache boutique @ Pavilion KL.

PRESS KIT REQUEST
To feature this collection in your publication, please contact BRANDTHINK Malaysia at +60-3-22872255.

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Kuala Lumpur, July 2009 – Caran d’Ache, Maison de Haute Ecriture, brings out its new “Red Cliff” Limited Edition – first born of the Jewels of History collection – first crossover pen with a blockbuster ever made.

With its proud heritage of over 80 years as the preeminent creator of “Swiss Made” writing instruments, Caran d’Ache have always believed in honouring the past. This respect and esteem now takes a corporeal form, with the creation of a collection devoted to the legacy of mankind – The Jewels of History.

The first member of this astounding new collection is the epic Battle of Red Cliffs. This renowned encounter, between the forces of the northern and southern Chinese kingdoms, was selected as part of collaboration with the filmmakers of the new epic movie, Red Cliff. The film is directed by the internationally and critically acclaimed Chinese film director John Woo, and with an estimated budget of US$80 million is the most expensive Asian-financed film to date. Befitting such a momentous cinematic event, Red Cliff will boast an all-star Asian cast including: Tony Leung Chiu Wai, Takeshi Kaneshiro, Zhang Fengyi, Chang Chen, Zhao Wei, Hu Jun, Shidou Nakamura and Chiling Lin. On June 30th, and as part of the film’s partnership with Caran d’Ache, world-renowned film director, John Woo, was presented with his own Jewel of History and indeed all the aforementioned superstars will own a magnificent Red Cliff Limited Edition writing instrument. To celebrate this collaboration, 10% of the proceeds of the sales of Red Cliff Limited Edition Pens will be donated to charity.

The Limited Edition Red Cliff by Caran d’Ache has been created to honor one of China’s greatest historical battles and pays homage to the skill of the leaders and the heroism of the soldiers. Crafted in solid silver, the soldiers of the famous warlords Liu Bei, Cao Cao, and Sun Quan do battle across the body of the pen striving for supremacy of the Yangtze. A golden general astride his mighty steeds; a silver ship laden with troops; and a myriad of banners and armaments all combine to capture the soul and magnitude of this crucial event in Chinese History.

The intricacy and complex detail of the piece is augmented by the Italian flair infused by the Master Jeweler, Franco Anzelmo. These works of arts are a true collusion of East and West. 208 pieces, in reference to the year of the epic battle, have been made in both Roller ball and Fountain pen versions. An exclusive 8 pieces, in both Roller ball and Fountain pen, have been made in precious solid gold.

PRESS KIT REQUEST
To feature this collection in your publication, please call BRANDTHINK Malaysia at +60-3-22872255.

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Kuala Lumpur – May 2009. With the launch of the “Secret Journey” Limited Edition, the famous Maison de Haute Ecriture takes collectors back in time to the shores of Lake Léman (Lake Geneva) during the last three centuries.

The secret involves technical expertise, an understanding of what makes something truly special, and the knowledge of how to create it. It’s a secret shared by all those who succeed in developing something unique. Caran d’Ache is a legitimate member of this select group: its products are creative masterpieces of artistry and technique. They are the brand’s chief assets.

To match this bold approach, the company has found its inspiration by the Lac Léman (Lake Geneva). For the first time it has dedicated a trilogy of unique writing instruments to three major authors who have been secret guests on its shores. In praise of Switzerland and the timeless beauty of the lake, the “Secret Journey” Limited Editions describe the lake shore, seen from three towns in the 18th, 19th and 20th centuries.

But the real journey starts where the secrets are hidden. The “Secret Journey” Limited Editions are technical marvels containing a discreet mechanism that reveals quotations from the writers, together with a precious stone carefully selected to reflect a special characteristic of the author concerned. On the body and cap of the writing instruments, subtly presented old maps will lead anyone who loves rare and valuable objects into the very heart of history.

In May 2009, the 300 fountain pens and 150 roller pens of  “Secret Journey I” will be the first instruments in this Limited Edition to be unveiled. Travelling back to the 18th century on the northern shore of the lake, we discover the city of Lausanne in the company of Voltaire.

One of the most famous personalities of his century, this celebrated man of letters was a symbol of his era, and the enjoyable time he spent in Lausanne is immortalised in a quotation ingeniously concealed on the body of the pen. Also hidden away is a diamond, symbolising the principles defended by Voltaire during the Age of Enlightment. It indicates the city of Lausanne on an 18th century map of Lac Léman executed in fine engravings and subtle images in black lacquer on the silver-plated, platinum-coated body of the pen.

For collectors of exceptional objects, 30 special boxes of the “Secret Journey” trilogy will also be available in the May of 2009.  These rare pieces will enable their highly privileged owners to possess the most beautiful thoughts of the three authors, together with their inkwells and illustrated cards from the period, as well as a luxurious three-pen travel case to take with them wherever they go.

PRODUCT DESCRIPTION

Secret Journey I

The “Secret Journey I” writing instruments – 300 fountain pens and 150 roller pens − are entirely manufactured in the company’s Geneva workshops.

Silver-plated and coated with platinum, they are dazzling incarnations of Caran d’Ache expertise.

Platinum, a precious grey-white metal, ensures that the pen retains its sheen over the years. This noble metal, highly resistant to corrosion and oxidation as well as scratching and tarnishing, is widely used in jewellery and is ideal for protecting Caran d’Ache writing instruments.

Parts of the pen are subtly engraved, both on the surface and in depth, then delicately enhanced with black lacquer to pick out the details of the plains, rivers and famous mountain landscapes.

A Top Wesselton VVS diamond of 0.06 carats, marking the city of Lausanne, crowns the body of the pen which also contains the words spoken by Voltaire. Until the special mechanism is operated manually, the secret phrase is covered by the famous engraved pattern from the world of watchmaking: “Côtes de Genève”.

The silver-plated tip of the fountain pen and roller pen is coated in platinum and personalised by a guillochage that is repeated on the piston pump. The pump is crowned with a diamond of 0.03 carats. The “Secret Journey 1” fountain pen can also be used with Caran d’Ache cartridges.

Carefully designed to match the writing instruments, the 18-carat gold nibs are coated in platinum and finely engraved with the points of the compass. They are available in three widths: Fine, Medium and Large.

The roller pen uses a roller point cartridge.

Lastly, the ring is stamped with the Caran d’Ache master craftsman’s mark. Each writing instrument is individually numbered: 1 to 300 for the fountain pens and 1 to 150 for the roller pens.

These exclusive pieces are presented in a sumptuous black lacquer box carrying a representation of the Lausanne region. The fountain pen case includes a superb inkwell: a raw glass bottle with a silver-plated cap engraved with the Caran d’Ache monogram. It contains Blue Night ink, one of the “Colours of the Earth” collection created by Caran d’Ache, specially chosen for this marvellous Limited Edition.

The “Secret Journey” Limited Edition will be available from May 2009 in shops that specialise in top-of-the-line fine writing instruments.

The trilogy

The trilogy of “Secret Journey” Limited Editions will be available in 30 exclusive pre-launch editions. The fountain pens “Secret Journey I” “Secret Journey II” and  “Secret Journey III”, including their inkwells and their respective cards, will be presented in a stunning three-pen box in black lacquer with a lid varnished with a map of the entire Lac Léman (Lake Geneva). Together, these works of art will enchant the most demanding collectors.

The “Secret Journey” Limited Edition trilogy will be available from May 2009 in shops that specialise in top-of-the-line fine writing instruments.

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On 17 June 2009, Breitling unveiled it’s latest in-house movement, incased in the all-new Chronomat series at the Presidential Suite, Westin Kuala Lumpur.

Breitling Chronomat B01 – The new name for the mechanical chronograph

A powerful, unique and quintessential design, masterfully reinterpreted. A selfwinding chronograph movement entirely developed and crafted in the brand workshops. A stunning presence on the wrist distinguished by a blend of strength and elegance. Breitling has created a highly exclusive version of its leading Chronomat model, which is asserting itself more forcefully than ever as the benchmark in the field of mechanical chronographs. Equipped with the very first 100% in-house chronograph movement, the Chronomat B01 majestically heralds Breitling’s grand entrance into the selective circle of genuine watch movement manufacturers. Designed to guarantee maximum precision, reliability and functionality, it represents the culmination of the long-running quest for performance characteristic of Breitling “instruments for professionals”. Crafted with extreme concern for details, this flagship luxury model is bound to delight devotees of fine timepieces born to accomplish great feats. Chronomat B01: the mechanical chronograph has a new name.

A perfect fuselage
Ideally melding form and function has been Breitling’s consistent goal in developing its “instruments for professionals”. Such is the ever-present challenge brilliantly taken up by the brand designers. In the Chronomat B01, this subtle balance is pushed to a whole new level. Built to guarantee a high degree of sturdiness, watertightness and shock resistance, the case features a new elongated profile that smoothly molds the wrist. The unidirectional rotating bezel – an essential companion in measuring flight or dive times – is adorned with exclusive engraved numerals ensuring excellent readability while endowing the chronograph with an eminently recognizable face. Available in hour-marker or Roman numeral versions, the dials display their information with great clarity in a clever play on colors, materials and depth effects that contributes to enhancing their visibility. The supple, ultra-sporty bracelets are equipped with mobile lugs guaranteeing optimal fit and comfort. Visual pleasure and functionality are thus combined in every detail of the finishing – exactly like a streamlined aircraft fuselage slicing through the air.

An exceptional motor
Endowed with an original and innovative architecture, Caliber B01 embodies all the wealth of experience gained by Breitling in its chronograph stronghold since 1884. The brand undeniably played a major role in the development of this type of instrument. When presenting the first wristworn chronographs in 1915, the founder’s son Gaston Breitling had the ingenious idea of creating a pushpiece to handle the three chronograph functions (start, stop and reset) that would be separate from the crown. This marked the birth of the first independent pushpiece. In 1923, he perfected this system by separating the “start/stop” functions controlled by the pushpiece at 2 o’clock from the “reset” function activated by the crown – a patented innovation that enabled the users to add up several consecutive times without needing to return the hands to zero. In 1934, Willy Breitling, representing the third generation of the family firm, set the finishing touch to the modern face of the chronograph by creating a second independent pushpiece reserved exclusively for resetting. In 1969, the firm rose to one of the greatest 20th century watchmaking challenges by launching the first selfwinding chronograph movement, the “Chrono-Matic” Caliber 11. The advent of Caliber B01 now marks an historic turning point that sees Breitling join the prestigious ranks of the rare watch companies to possess their very own mechanical chronograph movement. A major accomplishment that is also a springboard towards the future.

Sheer performance
An authentic Breitling “wrist instrument”, the Chronomat B01 bears the hallmark of a universe dedicated to performance, personal achievement and excellence. It is tailor-made to withstand the most extreme conditions while never failing to fulfill its mission. Chronometer-certified like all Breitling movements, Caliber B01 has successfully undergone the fifteen days of merciless testing performed by the Swiss Official Chronometer Testing Institute (COSC) – a supreme token of reliability and precision. The oversized hands and hour-markers, accentuated by a luminescent coating, guarantee optimal readability while lending exceptional character to the dial. The sophisticated design of the crown guards as well as the protective pushpiece rings ensures an impregnable defense against impacts and the hazards of daily use. The various control organs – crown, pushpieces and unidirectional rotating bezel – combine comfort and functionality, while meeting the stringent demands of intensive use. The metal bracelets, as well as the leather straps and their buckles, are designed, produced and tested to withstand extreme traction.

The case of the Chronomat B01 is fashioned from steel or 18K gold by a lengthy cold-stamping process consisting in a succession of high-pressure swaging operations that give the metal its peerlessly robust consistency. For its steel components, Breitling uses only highly corrosion-resistant alloys guaranteeing enduring quality and beauty. The crown, pushpieces and screwed-in backs, as well as the highly sophisticated gasket systems, guarantee the Chronomat B01 exceptional water resistance to a depth of 500 meters (1,650 feet/50 bars) – a feat worthy of an authentic professional diver’s watch. The scratch-resistant sapphire crystal is glareproofed on both sides to eliminate any undesirable glinting, whatever the lighting conditions and the angle of vision. Its positioning, slightly recessed below the bezel, ensures enhanced protection against impacts.

Refined aesthetic appeal
From overall design through to the slightest finishing details, the Chronomat B01 reveals a constant concern for aesthetic sophistication that earns it a place of its own within the chronograph world. Few watches successfully marry a technical vocation with such an innate sense of elegance. The subtly designed volumes and proportions of the case are highlighted by a meticulous polishing expressing the full measure of the craftsman’s dexterity. The circle of engraved numerals with their vigorous upstrokes and downstrokes features a depth effect and a matt finish that make a striking contrast with the polished surface of the bezel. The dials with hour-markers or Roman numerals are adorned with an unusual geometric design characterized by a gridwork pattern that is subtly revealed as the light plays over it. They come in a broad choice of refined colors that are matt or metallic, understated or bold, thereby lending each model its unique character. The Pilot bracelet with its slanted-cut polished links adds a particularly dynamic touch on the wrist, while the straps cut from the finest leather strike a resolutely sporting chic note.

The Chronomat B01 is available in four versions: all-steel, steel with a bezel bearing four solid gold quarter-hour markers; steel with a gold bezel, and all-gold. The precious metal comes exclusively in the warm, modern glow of 18K rose gold (4N). The dials are graced with sophisticated details such as diamond- polished hands, finely-turned totalizers and hand-applied numerals and hour-markers. The Roman numerals create an original effect playing with the circles of the totalizers and the square grid-patterned zone. The four applied quarter-hour markers on the bezel feature a convex profile ensuring a silky-smooth feel. Displaying a characteristic flair for detail, Breitling has opted to facilitate handling by slightly “lowering” the upper surface of the bezel on the side where the finger rests when performing the unidirectional rotation.

The true face of luxury
Heir to top-flight expertise and representing a considerable sum of joint efforts, the Chronomat B01 is an authentic luxury object combining performance and craftsmanship; an intensely valuable creation focusing on essence rather than appearance, on efficiency rather than ostentation. Its numerous assets include the exclusivity of a mechanical chronograph movement entirely developed and produced by Breitling in the Breitling Chronométrie workshops in La Chaux-de-Fonds. The supreme distinction of the official COSC chronometer certificate – a much-coveted seal of approval to which only 5% of watches produced in Switzerland can lay claim. The nobility of a 100% Swiss-made timepiece – from case to movement and from dial to bracelet. A unique and highly recognizable design enhanced by the extreme care lavished on its finishing. A production quality proven by over one thousand tests performed throughout the production process and on the finished watch. The excellence of the Breitling customer service guaranteeing consistent attention and maintenance worthy of a high-end timepiece, and throughout the world for decades to come. All converge to make the Chronomat B01 the absolute benchmark for devotees of mechanical chronographs.

A movement cut out for greatness
Reliable, sturdy, precise: Caliber B01 ideally embodies the entire philosophy of the Breitling chronograph. Equipped with a column-wheel device, the hallmark of the finest mechanical chronograph movements, it is distinguished by its vertical coupling clutch ensuring perfectly “clean” start-ups with no jump of the hand. Its over 70-hour power reserve – a decidedly user-friendly feature – guarantees steady regularity of rate by optimizing the force of the mainspring. Breitling has also equipped Caliber B01 with resolutely innovative characteristics serving to facilitate both its production and use. The patented self-centering device for the resetting hammers does away with the need for the traditional correction individually performed by a watchmaker on each movement. The exclusive index-assembly system means the watch rate can be rapidly personalized to suit each owner. Designed to ensure optimal functionality and security in everyday conditions, Caliber B01 has an instant date-change calendar that can be adjusted at any time, with no risk of damaging the movement. The chronograph mechanism has also been built in such a way as to eliminate the risks of impairment due to inappropriate handling. The intelligent architecture of the integrated yet fairly modular movement affords significant advantages in terms of assembly and maintenance.

A revolutionary mode of assembly
“Quality produced in series”: with Caliber B01, the 1940s Breitling motto is expressed in dazzling new style. To guarantee the industrial-scale authentic reliability of its first 100% in-house movement, the firm has chosen to innovate in terms of its production method. The goal is to rationalize production and to entrust machines with all the operations where they guarantee performances far superior to those of the human hand. Inspired by a high-tech concept used in other cutting- edge sectors and adapting it to the field of watchmaking, Breitling has developed an industrial production chain concept that revolutionizes traditional movement assembly. Each caliber is placed in a “shuttle” and individually monitored by an ultra- sophisticated computer program that automatically directs it towards the appropriate workstation, along a route alternating between fully automated workstations and others requiring manual intervention. All the rating stages are fully integrated within this process, and upon emerging from the chain, each Caliber B01 is ready to face the rigorous COSC tests. Demonstrating a rare degree of mastery, Breitling handles the assembly of the B01’s oscillator, the movement’s regulating organ that guarantees its precision. Moreover, the ultra-modern Breitling Chronométrie building in La Chaux-de-Fonds also houses one of the best-equipped laboratories in the entire watch industry.

• Movement

Breitling Caliber B01, officially chronometer-certified by the COSC, selfwinding, high frequency (28,800 vibrations per hour), 47 jewels. 1/4thof a second chronograph, 30-minute and 12-hour totalizers. Calendar.

• Case

Steel, two-tone, steel & gold or 18K rose gold. Water-resistant to 500 meters (1,650 feet/50 bars). Gold case water-resistant to 100 meters (330 feet/10 bars). Screw-locked crown. Screw-locked safety pushpieces. Unidirectional ratcheted rotating bezel. Cambered sapphire crystal, glareproofed on both sides. Diameter: 43.50 mm.

• Dials

Steel version: Antarctica white, Pearl, Onyx black, Riviera blue, Metallica blue, Blackeye blue, Blackeye gray, Sierra silver, Gray Pearl, Gray Pearl Diamond, Mirage red, Carbon black, Amber, Metallica brown.

Two-tone, steel & gold, 18K rose gold versions:Antarctica white, Pearl, Pearl Diamond, Onyx black, Riviera blue, Metallica blue, Sierra silver, Mirage red, Amber, Metallica brown.

• Straps/bracelet

Barenia leather, crocodile leather, Ocean Racer, Diver Pro II/Pilot.

The pictures can be consulted on: www.breitling.com/chronomatb01

PHOTOS, ILLUSTRATIONS AND TEXTS: © BREITLING SA

For more information about Breitling’s new Chronomat B01, or to feature the collection in your publication, please contact BRANDTHINK Malaysia at +603-22872255.

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On 17 June 2009, Breitling unveiled it’s latest Breitling for Bentley 2009 collection at the Presidential Suite, Westin Kuala Lumpur.

BREITLING for BENTLEY RAMPS UP THE POWER
Breitling is shifting into higher gear by enriching the Breitling for Bentley collection with three models named Bentley Motors Speed, Bentley Motors T Speed and Bentley 6.75 Speed. These new versions of the collection’s star models feature distinctive designs and an even more potent blend of power and elegance. More Breitling than ever, more Bentley than ever. Equipped with totalizers featuring chromed steel rings reminiscent of the dashboards on the prestigious British sports cars, these exceptional chronographs convey an even stronger sense of speed, control and precision. Their broader bezel lends a new presence to the knurled or engine-turned motif, accentuating their kinship to the prestigious English automobile manufacturer. To guarantee them performances worthy of a Bentley Continental GT Speed, Breitling has equipped them with chronometer-certified mechanical “motors” and several exclusive technical features.

BENTLEY MOTORS SPEED

As the new driving force in the Breitling for Bentley collection, the Bentley Motors Speed chronograph cultivates originality and exclusivity on all levels: through its sporting yet elegant appearance; its ultra-technical dial with three counters ringed in chromed steel; and its imposing bezel enhanced with a knurled finish inspired by the Bentley control buttons. The chronometer-certified Calibre 25B, entirely assembled within the Breitling Chronométrie workshops, also features the world-exclusive “30-second chronograph” mechanism. A worthy heir to a 1926 Breitling-patented invention, this amazing system is distinguished by a central hand performing a sweep of the dial in half a minute, instead of the conventional 60 seconds. It thus enables read-off to within 1/8th of a second. The Bentley Motors Speed chronograph is available in a steel version, as well as in a red gold limited series of 500, with a choice of metal bracelet or a leather, crocodile leather or rubber strap. The dials come in a fine selection of refined colours evoking the Bentley liveries.

BENTLEY MOTORS T SPEED

Designed for devotees of special editions, the Bentley Motors T Speed chronograph stands out thanks to its bezel with an original and dynamic engine-turned motif that plays with the light in a way reminiscent of Bentley dashboards.

The sporty, refined steel case subtly alternates between contrasting satin-brushed finishing on the top and polished surfaces on the side. Chronometer-certified, as indeed are all Breitling calibres, the mechanical movement has a “30-second chronograph” function identical to that of the Bentley Motors Speed model and enabling ultra-accurate short-time measurement. Moreover, the exclusive nature of this model is not confined to the face and heart of the watch. The caseback is also adorned with a raised engraving depicting three of Bentley’s most legendary models: the Speed 6, the R-type Continental and the Continental GT. Three cars which, like all Breitling for Bentley models, offer a perfect blend of style and performances.

BENTLEY 6.75 SPEED
Named after Bentley’s largest engine, the 6.75-litre model powering the luxurious Arnage models, the Bentley 6.75 Speed chronograph certainly lives up to its proud heritage. Its mechanical movement is assembled in the Breitling Chronométrie workshops with the same concern for precision and performance displayed by the British car-maker, as confirmed by the much coveted title of a COSC-certified chronometer. In addition to 30-minute and 12-hour chronograph counters and small seconds, the dial framed by a bezel with a knurled pattern features a “large aperture calendar” based on a system showing the date in a highly readable manner through two separate tens and units indicators. Breitling has also sprung a surprise by adorning the caseback with a powerful stamped décor; a five-spoke motif reflecting the characteristic design of the wheel rims on some of the finest British automobiles. In addition to the steel model, the Bentley 6.75 Speed chronograph is issued in a luxurious red gold limited series of 675.

VARIABLE TACHOMETER: A SPEED MEASURING INSTRUMENT
The Bentley Motors Speed, Bentley Motors T Speed and Bentley 6.75 Speed are all equipped with a “variable tachometer”, a world-exclusive Breitling invention. Inspired by the famous patented circular slide rule introduced by the brand in 1942, this system is based on two scales – one fixed, and the other mobile. When used in conjunction with the chronograph, it enables the user to measure average speed whatever the time elapsed, the distance covered or the speed reached. It has several significant advantages over conventional tachometers, which are restricted to observations based on a period of less than 60 seconds. The variable tachometer can also be used to perform many other calculations such as multiplications, divisions, rule of three operations, hourly production rates, hourly flows or consumption rates, and heartbeats/minute (pulsometer).

photos, illustrations and texts:
© breitling sa

For more information about Breitling for Bentley in Malaysia, or to feature these collection in your publication, please contact BRANDTHINK Malaysia at +603-22872255.

Related posts:

1. Breitling launches CHRONO-MATIC 49 in Malaysia
2. Breitling Superocean Heritage Chronograph
3. Breitling Chronomat B01 – The new name for the mechanical chronograph