Malaysia, 16 May 2009 – Vertu, the pioneering manufacturer of handcrafted luxury mobile phones is pleased to announce the launch of its Constellation Vivre Collection inspired and co-designed by brand ambassador, Michelle Yeoh.

Michelle Yeoh with her Vertu Vivre

The Vertu Constellation Vivre Collection is the result of a collaboration between the celebrated actress and Vertu’s principal designer Frank Nuovo.  Yeoh’s inspiration for the collection comes from the flora and woodlands of her spiritual home in Malaysia, which has been translated into a stylised leaf design onto Vertu’s best-selling handset, the Vertu Constellation. The intricate motif is stitched with metal-thread on the leather back plate and hand engraved onto the bezel of the handset.

Michelle Yeoh commented “I see a Vertu handset as the ultimate accessory, so it was great to work with a designer who could mould my ideas onto the classic Constellation handset and create a stunning new range”.

The pattern conveys a sense of energy and the awakening of nature which is reflected in the fresh palette of the finest leathers. The Vertu Constellation Vivre Pink, Fuchsia and Ocean Blue handsets have polished stainless steel bezels and the Vertu Constellation Vivre Black Limited Edition handset has a polished Rose Gold bezel. The Vertu Constellation Vivre Pink and Black models have been complemented with white diamonds to enhance a selection of the leaves.

Each Vertu mobile phone is engineered to perfection and handmade at Vertu’s workshop in England by a highly skilled team of craftsmen. The perfectly finished, minimal exterior is reflected by effortless functionality, with a rich array of simple, practical features and the exclusive Vertu Concierge available at the touch of a button.

For more information on Vertu, please visit www.vertu.com

Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections – Vertu Signature, Vertu Ascent and Vertu Constellation. These are assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 600 of the finest watch, jewellery, department stores and Vertu boutiques around the world.

For further media information, please contact: BRANDTHINK PR at +60 3 22872255.

Related posts:

1. VERTU pioneers use of coloured ceramic in latest collection
2. VERTU launches the new ASCENT TI Ferrari Collection
3. Introducing the new Vertu Signature – A Phone Without Equal

Malaysia, 31 March 2009 – Vertu, the world’s leading manufacturer of luxury handcrafted mobile phones, announces a new pioneering line of products as part of the Constellation range – the Vertu Constellation Pure Collection.   By developing the use of coloured ceramics on mobile phones, Vertu has created a handset that is once again breaking new ground with material innovation. Retaining the classic design of the original Vertu Constellation, the Limited Edition Pure Collection combines the sleek aesthetics of high-tech coloured ceramic with the warm natural texture of the finest leather. The result forms a modern, highly stylish and elegant handset. 

Frank Nuovo, Principal Designer at Vertu comments “The collection draws its inspiration from designs which are based on simplification of form and the elimination of ornament. The collection provides a juxtaposition of cool and warm, harnessing colours that have vibrant appeal, and strike a chord with aficionados of all things pure.”  

It has taken Vertu over two years to perfect the colouring process, and it is the first company to use it on mobile phones.  All ceramic parts on the Pure Collection have been manufactured individually, each with its own made-to-measure tool, in order to achieve the ideal size and ensure the ultimate alignment of the parts on the phone.  

A meticulous process of leather development and selection took place to execute the perfect match to the colour, finish and feel of the ceramic. The reverse of each key has a special coating to prevent light penetration and a lacquer has been applied in each graphic hole to guarantee ultimate light diffusion over the life of the phone. Each handset in the range features high gloss finished ceramic keys and pillow. 

The Vertu Pure Collection is available in four colours: Pure White, Pure Black and Pure Silver, in polished stainless steel; and Pure Chocolate in 18 carat yellow gold. Each has its own individual leather case, exactly colour matching the phone and crafted from the finest Italian calf leather – with an additional glossy patent exterior and silver metallic finish for the White and Silver phones respectively. 

Each Vertu mobile phone is engineered to perfection and handmade at Vertu’s workshop in England by a highly skilled team of craftsmen. The perfectly finished, minimal exterior is reflected by effortless functionality, with a rich array of simple, practical features and the exclusive Vertu Concierge available at the touch of a button. 

About Vertu

Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and, after four years of intensive research and development, unveiled its first product in 2002. Every Vertu handset in each of its three distinct collections – Vertu Signature, Vertu Ascent and Vertu Constellation – is assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 600 of the finest watch, jewellery, department stores and Vertu boutiques around the world. 

For more information on Vertu, please visit www.vertu.com

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For further media enquiries, please contact BRANDTHINK PR at +603-22872255.

Related posts:

1. VERTU launches the Constellation Vivre Collection
2. VERTU launches the new ASCENT TI Ferrari Collection
3. Introducing the new Vertu Signature – A Phone Without Equal

Malaysia, Feb 2009 – Vertu, the leading maker of luxury mobile phones, unveils its new Signature collection to mark its tenth anniversary. For discerning individuals who always demand the best, the new Vertu Signature is the most highly crafted phone ever made and will be introduced in hallmarked white gold and yellow gold together with stainless steel. It is a culmination of a decade of Vertu knowledge, passion and experience. Quite simply, it is a phone without equal.

Uncompromising Quality

To create such an exceptional phone, Vertu uses only the very finest materials. The ‘sea of sapphire’ that makes up the face of Signature takes more than two weeks to create in a 2000°C furnace. It is almost impossible to scratch and is so hard it can only be cut or scratched with a diamond. The solid gold or platinum Signature phones are authenticated by a Swiss Assay Office hallmark – the only electronic product to carry this prestigious award. While the patented keypad contains 4.75 carats of solid ruby bearings; each cut and set in its exact place like a jewel.

Superior Craftsmanship

Beautiful as well as functional, the SIM drawer is engraved with a unique Vertu pattern like a piece of jewellery in its own right. The superbly engineered battery cover release is operated by a D-ring. Extremely secure, yet easily released with your fingertips. The ruby bearings slide on pure sapphire crystal surfaces that are aligned so that no part of the metal key touches the sapphire face of the phone. The result is no friction, no wear, and the world’s most satisfying click – a Signature trademark. “Signature uses function to create beautiful form,” said Frank Nuovo, Chief Designer of Vertu.

The Mark of Exclusivity

Hand-built in England, it is the first phone to be assembled by a single craftsman. It takes many years to learn the necessary skills, and very few individuals make the grade. As a mark of pride, each handset is signed by the master craftsman who painstakingly creates it. Inevitably such attention to detail means a phone of this quality can only be made in very limited numbers – making the new Signature rare, precious and highly exclusive.

Unrivalled Performance

All the sounds produced by Signature are taken from a piece of music composed exclusively for Vertu by the Academy Award™ winning composer Dario Maranelli. The music was performed by the London Symphony Orchestra with all solo flute pieces played by Andrea Griminelli, one of the world’s leading flutists. “Perhaps no one has yet written a piece of concert music specifically aimed at being used as ring tones, then recorded it with one of the best orchestras in the world, and NOT made it widely available on the web. The challenge was irresistible.” Dario Maranelli.

Service of the highest quality is literally built into each new Signature: a unique, patented button connects directly to Vertu Concierge, a personal service offering expert advice and assistance, around the clock, around the world. Vertu Select is the best in online information, news, recommendations and exclusive Vertu downloads – available only to Vertu clients.

The Vertu Signature will be available in white gold, yellow gold and stainless steel in Vertu boutiques and the finest watch, jewellery and department stores worldwide.

- Ends -

Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections – Vertu Signature, Vertu Ascent and Vertu Constellation. These are assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 500 of the finest watch, jewellery, department stores and Vertu boutiques around the world. For more information on Vertu, please visit www.vertu.com

For more information, please contact BRANDTHINK PR at +60-3-22872255.

Related posts:

1. VERTU pioneers use of coloured ceramic in latest collection
2. VERTU launches the Constellation Vivre Collection
3. VERTU launches the new ASCENT TI Ferrari Collection

Singapore 10th November 2008 – Vertu announces the highly anticipated release of three new editions to the Vertu stable of handcrafted, Ferrari branded, mobile phones. A variant of the Ascent Ti, which has gained a cult following among people who collect sports watches and sportcars, the new Vertu Ascent Ti Ferrari is a bold statement for anyone who dares to take the lead.

Reflecting the exclusivity, elegance and performance of the worlds’ best supercars, the Vertu Ascent Ti Ferrari Nero will comprise of only 2009 limited edition handsets in sleek black leather, while the Vertu Ascent Ti Ferrari Rosso and Giallo special editions will be produced in vibrant red and yellow leather respectively.  Each edition will be available worldwide from 1 November 2008.

A close working partnership between Vertu and Ferrari has enabled the material and design cues from the cars to be integrated seamlessly into the Vertu Ascent Ti.  Frank Nuovo, chief of design for Vertu says: “The original design for the Ascent Ti was heavily influenced by the dynamic power of luxury sports cars and working closely with Ferrari has enabled us to progress this vision.  The new Vertu Ascent Ti Ferrari editions are the definitive automotive-inspired handsets – bold, balanced and with the unmistakable character of the Prancing Horse.”

Distinctive Detail

The Vertu ‘V’ logo is complemented by the famous Ferrari Cavallino, that appears on the front and back of the phone. As with all Ferrari phones by Vertu, the Ascent Ti Ferrari editions use the same leather and stitching as the latest Ferrari car interiors.  The battery cover mirrors the distinctive bonnet detailing and on the handsets, the sides of the Ascent Ti are sculpted to reflect the louvers, found on various Ferrari cars.  The handset is made using the finest materials, including a sapphire crystal screen and a chassis built from high grade titanium that gives the Ascent Ti its distinctive name. ‘Ti’ is the chemical symbol for Titanium, the non-corrosive element with the highest strength-to-weight ratio of any metal and an ability to withstand extreme temperatures.

Unique Sound

The sounds on a Vertu mobile phone are instantly recognisable by their very unique composition and quality of sound.  The new collection features recordings of original Ferrari engine sounds taken from the F430 and the 612 Scaglietti. In addition, the renowned songwriter and musician, Dave Stewart has also blended these unique engine sounds into his musical selection of ringtones composed exclusively for the Vertu Ascent Ti Ferrari collection.

Alberto Torres, President, Vertu commented: “Ferrari and Vertu share a passion for design and an uncompromising attitude to craftsmanship – we are thrilled to see the signature elements of the legendary Ferraris’ created in Maranello, Italy, being meticulously handcrafted into the Vertu Ascent Ti Ferrari handset at our workshop in England.” 

Retail Prices

Vertu Ascent Ti Ferrari Nero Limited Edition in black leather: SGD 15,900

Vertu Ascent Ti Ferrari Rosso Special Edition in red leather: SGD 13,500

Vertu Ascent Ti Ferrari Giallo Special Edition in yellow leather: SGD 13,500

About Vertu 

Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections – Vertu Signature, Vertu Ascent and Vertu Constellation. These are assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 500 of the finest watch, jewellery, department stores and Vertu boutiques around the world.

Related posts:

1. VERTU launches the Constellation Vivre Collection
2. VERTU pioneers use of coloured ceramic in latest collection
3. Introducing the new Vertu Signature – A Phone Without Equal