BRANDTHINK NewsFeed » JETSTAR

Jetstar’s 5th Birthday Celebration

BRANDTHINK PR — Mon, 19 Oct 2009 16:01:51 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Fly with us and enjoy attractive free treats!

Jetstar is celebrating its fifth birthday by offering bargain travelers low fares to Singapore – plus some free treats for the ultimate Singapore experience!

As part of the special deal, Jetstar is offering one-way all-inclusive JetSaver Light fares for travel from Kuala Lumpur, Penang, Kuching and Kota Kinabalu to Singapore, starting from RM19*.

The special offer coincides with Jetstar’s celebrations to commemorate five years of operation from its Singapore hub.

Grab a Jetstar low fare to Singapore and receive the added bonus of a stay in a great hotel in the heart of the city, a breath-taking ride on the world’s largest observation wheel – the Singapore Flyer – and a voucher for shopping at the Singapore Changi Airport – all for free!

Thousands of travelers booked the package in August as part of Jetstar’s collaboration with Singapore Changi Airport, Changi Airport Group and the Singapore Tourism Board.

The promotion has returned. Between 08:00am Monday 19 October 2009 to 11:59pm Sunday 25 October 2009, travelers who book a Jetstar or Valuair flight to Singapore for travel between 11 January 2010 – 4 February 2010, 24 February 2010 –10 March 2010 & 8 April 2010 –26 May 2010 will enjoy added some added extras!

For every one-night stay at participating Accor properties: IBIS Singapore on Bencoolen and the Grand Mercure Roxy Hotel, Jetstar passengers will receive a second night’s accommodation for free during this promotional period.

By presenting their Jetstar boarding pass, travelers participating in the promotion can also take a free ride on the iconic Singapore Flyer and enjoy a SGD5 voucher to shop at Singapore Changi Airport on the way home from their Singapore holiday.

For the months of January to February next year, travelers can look forward to an exciting line up of lifestyle and cultural events such as Chun Jie celebrations, Chingay Parade with its signature glittering floats and participation from 5,000 local and overseas performers. In April, food and wine lovers can participate in the World Gourmet Summit 2010, an international gastronomic extravaganza which showcases prestigious chefs, acclaimed vintners and celebrity dinners. To top it off, there will be ongoing shopping, dining and entertainment promotions to enhance every visitor’s experience in Singapore.

Promotional packages can be booked via jetstar.com or 1800 81 3090 (24hr Toll Free) from 19 – 25 October 2009. Terms and conditions apply visit www.jetstar.com/specials/1for1

About the promotion:

*The promotion applies to travel from Haikou, Ho Chi Minh, Penang, Manila, Medan, Kuala Lumpur, Kota Kinabalu, Kuching, Hong Kong, Phuket, Jakarta, Bangkok, Siem Reap and Phnom Penh. The promotion is only valid only for travel between 11 January 2010 – 4 February 2010, 24 February 2010 – 10 March 2010 and 8 April 2020 – 26 May 2010. Flights are subject to availability and not available on all flights all days. Full terms and conditions are at www.jetstar.com/specials/1for1.

Complimentary rides on the Singapore Flyer must be redeemed within three days of arrival. The shopping voucher of SGD5 is only available for collection upon departure from Singapore Changi Airport.

Accommodation can be booked by calling the Accor reservation centre in the relevant country. Callers must specify the Jetstar promotion and provide the booking reference details at the time of making the hotel reservation. For details on how to book please visit www.jetstar.com/specials/1for1

About the Singapore Tourism Board:

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, the mission of the Board is to champion tourism and build it into a key economic driver for Singapore. STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit www.stb.gov.sg.

About Accor Hotels:

Grand Mercure Roxy Hotel is a welcome oasis amidst the heritage charms of historic Katong, the hotel enjoys easy access to the city centre, Singapore Expo, the Suntec Convention Centre and Orchard Road. Close by is East Coast Park with beaches, recreational facilities and renowned seafood restaurants and Changi airport is only 15 minutes with a shuttle available from the 4 star hotel. Fitness centre, pool, 2 bars and 2 restaurants along with business facilities make this a perfect choice for business or leisure.

Brand new Ibis Singapore on Bencoolen is ideally located in the heart of Singapore, within walking distance to major shopping and tourist attractions. The hotel features contemporary styled rooms with timber floors and large bay windows, and offers free WiFi access throughout the hotel.

It’s back! Jetstar’s offer to fly, ride, stay and shop for free to Singapore

BRANDTHINK PR — Mon, 03 Aug 2009 16:40:11 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

29 July 2009 - Jetstar is once again offering bargain travelers the ultimate Singapore experience with the opportunity to fly on Jetstar, stay in a great city hotel, take a breath-taking ride on the Singapore Flyer, the world’s largest observation wheel and shop at the Singapore Changi Airport – all for free!

In June, thousands of Asian travelers booked the package as part of Jetstar’s collaboration with Singapore Changi Airport the Civil Aviation Authority of Singapore and the Singapore Tourism Board. The promotion is back. Between the 3rd and 11th August, travelers who book Jetstar or Valuair flights to Singapore between 1st October and 25 November 2009 from Kuala Lumpur, Kuching, Kota Kinabalu, Penang, Jakarta, Surabaya, Medan, Bangkok, Ho Chi Minh City, Manila and Taipei will receive the return journey free.

For every one-night stay at participating Accor properties – IBIS Singapore on Bencoolen, the Grand Mercure Roxy Hotel and the Novotel Singapore Clarke Quay – Jetstar passengers will get the second night’s stay for free during this promotional period.

The freebies do not just cover flight and accommodation. By presenting the Jetstar boarding pass, travelers participating in the promotion will be able to take a free ride on the iconic Singapore Flyer and enjoy a SGD5 voucher to shop at Singapore Changi Airport on the way home from their Singapore holiday.

In the months of October to November, travelers can also look forward to attractive shopping, dining and entertainment deals under the Singapore Tourism Board’s “2009 Reasons to enjoy Singapore” campaign and participate in signature lifestyle and cultural events such as One City, Three Festivals, Singapore Sun Festival, Christmas in the Tropics and Christmas Light Up.

Promotional packages can be booked via jetstar.com or 800 6161 977 from 3 – 11 August 2009. Terms and conditions apply visit www.jetstar.com/specials/1for1

About the promotion:

*The promotion applies to travel from Kuala Lumpur, Kota Kinabalu, Kuching, Penang, Ho Chi Minh, Manila, Bangkok, Taipei, Jakarta, Medan and Surabaya. The promotion is only valid only for travel between 1 October and 25 November 2009. Flights are subject to availability and not available on all flights all days. Full terms and conditions are at Jetstar.com/specials/1for1.

Complimentary rides on the Singapore Flyer must be redeemed within three days of arrival. The shopping voucher of SGD5 is only available for collection upon departure from Singapore Changi Airport.

About the “2009 Reasons to enjoy Singapore” campaign:

“2009 Reasons to enjoy Singapore” is a year-long global marketing campaign launched by the Singapore Tourism Board (STB) in February 2009. Under this campaign, STB aims to generate demand for travel to Singapore and create greater mindshare as a destination through leveraging existing signature events and developing attractive, value-for-money experiences together with industry partners. This campaign also aims to create local demand for Singapore’s tourism sector offerings, and promotions are also applicable to residents in Singapore. Various deals will be launched throughout the year, and more information can be found at www.visitsingapore.com/2009reasons.

About Accor Hotels:
Novotel Clarke Quay is conveniently located right in the centre of all the riverside action, and close to Orchard Road. The Hotel offers large modern rooms, and VIP Premier rooms and lounge. A popular bar for meeting or relaxing, a gym and outdoor resort size pool for exercise, and three restaurants serving tasty buffets and specialty cuisine. Wi-fi and meeting rooms are available for business travellers.

For media enquiries, or to feature this story, please call BRANDTHINK Malaysia at +603-22872255.

Jetstar signs Joanne Peh as Ambassador in multi-million dollar campaign to support Asian growth

BRANDTHINK PR — Wed, 22 Jul 2009 16:41:42 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

Thursday, 23 July 2009 – Singapore: Jetstar has signed popular personality Joanne Peh as its new Ambassador to appear in a multi million dollar regional marketing campaign to support the Jetstar brand’s next phase of growth in Asia.

Starting today, the biggest brand campaign Jetstar has ever embarked on within Asia will appear in major Jetstar markets including Singapore, Indonesia, Malaysia, Thailand, Philippines, Hong Kong and Macau. The campaign will include advertising across print, radio, outdoor, online and television media.

Jetstar Asia commenced services in December 2004 and the Jetstar brand now operates services to 20 destinations from Singapore.

The carrier recently commenced new services to Penang, moving to double* daily in October whilst expanding between Singapore and Bangkok to 3 times daily from 27 September 2009.

Jetstar Asia and Valuair CEO Ms Phit Lian Chong said the carrier’s emerging role within the Jetstar Group’s strategic Singapore hub necessitated a significant regional investment in brand promotion.

“With our network and fleet continuing to grow, it is important that our brand evolves and grows with us,” Ms Chong said.

“This campaign supports and reflects the total Jetstar consumer experience and our vision to fly more places, more often, for less.

“This is the first time we have used an ambassador to represent our brand or embarked in a campaign of such a significant size.

“We began our search for an Ambassador earlier in the year and after much consideration and many months, we chose Joanne as we believed she is a good representation of our brand values – she is fun, fresh, youthful and enjoys life,” she said. Joanne began her career in the media after winning the title of Miss Elegant and Miss Personality in the Miss Singapore Universe competition in 2002 and shortly after was signed with Media Corp. Joanne has since been involved in a range of hosting and acting projects. In the 2009 Star Awards, Joanne beat hot favorites to win her first ever Best Actress award for her role as Huang Yuzhu in The Little Nyonya, on the day after her birthday. She also won her third Top 10 Most Popular Female Artistes award on the same night.

Jetstar hosted the new campaign shoot with Joanne in Hong Kong, Bali and Singapore in June.

“We began our search for an ambassador earlier in the year and after much consideration and many months, we chose Joanne as we believed she is a good representation of our brand values – she is fun, fresh, youthful and enjoys life,” Ms Chong said.

“Joanne was an obvious choice as, like Jetstar, she calls Singapore home but she is also recognised in other Asian regions where her television programs are syndicated.

“Joanne will be more than just a face in our advertising campaign – we have chosen Joanne to be a true Ambassador for Jetstar and we are excited to be working with her on a range of other promotional projects and events in the coming months.

“With the Jetstar brand growing across the region with networks in not only Singapore but Vietnam and Australia, we are really excited that Joanne can be part of the growth of our brand,” she said.

The use of brand ambassadors in the past has proved a successful strategy for the Jetstar Group.

Jetstar boosted recognition of its brand in Japan by signing on Japanese mega star “Becky” (Rebecca-Eri Rayborn), one of the most well known celebrities in Japan, as an ambassador to feature in its advertising campaign and appear at promotional events.

“In Japan, Becky was recently voted the most popular female personality in terms of her media exposure in the whole of Japan.

“In May this year, Jetstar was selected as one of the 100 Best Brands in the ‘Breakthrough Advertising’ category in Japan at the 20th annual ‘Japan’s Best Advertisers’ awards ceremony. The award put Jetstar among some of the biggest global brands and we believe this award was largely due to Becky’s inclusion in the advertising campaign.

“Recall of the Jetstar brand reached very high numbers in Japan after the involvement of Becky and we are confident that the formula will have a similar success with Joanne,” Ms Chong said.

Joanne was delighted to be working with Jetstar and had a great time on the recent advertising campaign shoot.

“I was excited to work with Jetstar as its sunny, happy, carefree image sits very close to heart. Ultimately that is who I am and that is what I want on a holiday.

“The ad campaign shoot was a fantastic experience – working with an international crew for the first time was not only enjoyable but eye-opening as well, leaving me with valuable experiences and sweet memories.

“The thing I like most about traveling is learning about people and places outside of Singapore, which is useful in helping me craft my characters when I act,” Joanne said.

* Subject to regulatory approval.

For media enquiries, or to feature this story, please call BRANDTHINK Malaysia at +603-22872255.

Jetstar celebrates inaugural flight to Singapore with the chance to win one year of travel

BRANDTHINK PR — Thu, 02 Jul 2009 01:50:31 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

2 July 2009, Penang: To commemorate Jetstar Asia’s inaugural service from Penang to Singapore, the low fares carrier is hosting the “JetSaver Light Challenge” where value savvy and adventure seeking contestants will have a chance to win a year’s worth of free travel from Penang to Singapore.

Jetstar will commence an inaugural daily service to Singapore on the 1 July 2009 which will grow to a double daily service on 1 October 2009*.

The new low fare A320 services will grow Jetstar’s weekly flights between Singapore and Malaysia up to 88 times weekly, and entrenches Malaysia as the biggest travel market for Jetstar from Singapore.

Jetstar also operates to Kuala Lumpur (double daily), Kota Kinabalu and Kuching from Singapore.

Jetstar is inviting value-savvy intrepid travelers to enter to be one of 20 lucky participants in the JetSaver Light Challenge. JetSaver Light is Jetstar’s new fare class which allows travelers with only 10 kilograms of carry on baggage, to fly for RM35 less per flight.

The JetSaver Light Challenge will involve ten teams of two flying to Singapore to see how they can creatively experience Singapore on RM70 a day – the savings gained by travelling JetSaver Light.

The participant with the most exciting and creative itinerary with given budget of RM70 will win a year of free flights from Penang to Singapore.

Jetstar Asia and Valuair CEO Ms Chong Phit Lian said Jetstar’s new Singapore service provided a great new value driven short break experience.

“Singapore is a perfect short break destination for Malaysians and with our even lower JetSaver Light fares, budget breaks are now even more accessible,” Ms Chong said.

“With Singapore’s famous fantastic cheap hawker food, affordable public transport and great attractions like Sentosa Island, we have no doubt the participants will have a great opportunity to show how much fun can be had on a budget flying with Jetstar,” she said.

All competition participants will stay at the Grand Mercure Roxy.

“Singapore has never been more affordable to visit than right. With an ever expanding number of routes by Jetstar – has also never been more affordable to get to” says Evan Lewis Communications VP for Accor Hotels. “The cost of accommodation in Singapore has come to a level that will now appeal to whole new travel market, that may have previously sought alternative destinations” he said.

Entry details and competition terms and conditions are available at http://www.jetstar.com and applications will close at 11.59 pm on 12th July 2009. Challenge participants will be chose by 14th July 2009 for travel on 18th -19th July 2009.

About Grand Mercure Roxy Hotel

Conveniently located just 15 minutes away from Changi International Airport, Grand Mercure Roxy Hotel offers a total travel experience that is ideal for the discerning business and leisure travellers. It is nestled in the heart of Katong, a historical area on the East Coast of Singapore rich in Peranakan culture. A short walk from the hotel is East Coast Park that has attractive beaches, dining, fun and entertaining facilities popular with adults and children. Opposite Grand Mercure Roxy Hotel is Parkway Parade, a chic one-stop shopping mall with over 250 specialty shops.

Singapore’s popular shopping hubs in Suntec City, Orchard Road and VivoCity at HarbourFront; the Singapore Flyer and the Marina Bay area where the Formula One (F1) night race is held; Sentosa Island; the Singapore Expo, the largest exhibition and convention centre in Singapore; the future Sports Hub; heritage sites and international golf courses are also within easy access from the hotel. It has 558 guest rooms and suites, choice of four dining outlets, 10 meeting rooms, a wellness spa, outdoor swimming pool and a well-equipped fitness centre. Complimentary airport shuttle bus services for guests are available at the hotel.

Jetstar takes off to Penang

BRANDTHINK PR — Wed, 01 Jul 2009 16:04:22 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

1 July 2009, Singapore: Jetstar Asia has today launched a new daily direct service to Penang, marking Jetstar’s 17th destination from Singapore and 4th Malaysian city now served through its expanding intra Asia network.

The new low fare A320 services now grow Jetstar’s weekly flights between Singapore and Malaysia up to 88 times weekly, and entrenches Malaysia as the biggest travel market for Jetstar from Singapore.

Jetstar also operates to Kuala Lumpur up to three times daily, Kuching daily and Kota Kinabalu 4 times weekly from Singapore.

From 1 October 2009* Jetstar services on the Singapore-Penang route will then further expand to double daily or 14 times weekly services.

Jetstar Asia and Valuair Chief Executive Officer Ms Chong Phit Lian said Malaysia presented some exciting growth opportunities for the Jetstar network.

“Malaysia is a vital player in Jetstar’s growing Pan Asian network and we are thrilled today to start our new daily service to the historic city of Penang,” Ms Chong said.

“The daily service which will revert to twice daily from October is creating real low fare access for both Singaporeans and the growing number of our passengers travelling through Singapore on the Jetstar or Qantas network.”

In celebration of the inaugural flight, Jetstar, Sunway Hotel Georgetown and Berjaya Georgetown Hotel will be sponsoring ten teams of two, to take part in the Penang Jetsaver Light Challenge.

Teams taking part in the Penang Jetsaver Light Challenge, will travel on the inaugural service and will be challenged to experience Penang for one day with the savings gained from “travelling light” with Jetstar.

Jetsaver Light passengers travel for a fare SGD15/ RM 30 less than the normal Jetsaver fare when travelling with hand-carry luggage only. Teams will have SGD 60/RM 120 to spend, the equivalent of return savings of two people.

The ten teams were selected based on their submission of the “five things they want to do in Penang” contest held over two weeks.

Jetstar’s Singapore-Penang all inclusive fares (Jetsaver Light) are now available from SGD 48 or RM 95 one way at Jetstar.com.

An all-new Jetstar innovation for the benefit of the airline’s passengers is a unique Lowest Fare Finder application at Jetstar.com.

“Our new Lowest Fare Finder application allows our passengers to search a particular flight, for example Singapore-Penang over a period of 30 days at Jetstar.com. The Lowest Fare Finder is a simple and easy-to-use tool, which clearly shows the lowest available fare on each day.

“This means our passengers can quickly determine what day they may be able to get the lowest fare. This is all part of our commitment to making our all day every day low fares even more accessible,” Ms Chong said.

Jetstar backs its every day low fares commitment with the Jetstar Price Beat Guarantee, which means when booking on Jetstar at a similar date and time the airline will beat any competitor by 10 per cent.

“Jetstar’s low fares and expanding network puts us in a solid position to stimulate more travel to some of the most exciting destinations in Asia,” Ms Chong said.

“A large percentage of passengers on our first service to Penang are travelling on our super low all inclusive fares of SGD 38 or RM 75 one way at Jetstar.com.

“With Jetstar’s all day every day low fares and our Price Beat Guarantee we look forward to welcoming more Asian travelers on our services who can now spend less on the airfare and more on the stay in Penang.”

“This marks a significant step in expanding tourism between Singapore and Penang, especially when Jetstar Asia increases to twice daily flights in October. The additional flight not only increases commercial opportunities, but also creates more opportunities for friends and family to visit each other,” said Yang Amat Berhormat Lim Guan Eng, Chief Minister of Penang.

He added, “We definitely anticipate more Singaporeans to visit the food city of Malaysia with increased accessibility, connectivity and attractive low fares”.

For Malaysia Media Enquiries, please contact: BRANDTHINK PR at +60-3-22872255.

Jetstar Asia voted Best Low-Cost Airline 2008 by Skytrax

BRANDTHINK PR — Thu, 06 Nov 2008 18:35:06 +0000

Article by BRANDTHINK Malaysia (http://newsfeed.brandthinkasia.com)

18 August 2008 - Jetstar Asia has been awarded the 2008 SkyTrax Best Low-Cost Airline Award in 2 categories; Best Low-Cost Airline in Asia and Best Low Cost Airline in South East Asia.

Chong Phit Lian, CEO of Jetstar Asia said “ Skytrax award is significant as it is anindependent survey across 90 countries and over a base of more than 4 million consumers. We are pleased with the recognition and will continue to offer the best value, comfort and service reliability that are expected of us”.

To celebrate the award, Jetstar Asia is offering special reward low fares, from S$2 per passenger segment, for on-line booking via www.jetstar.com . Terms and conditions apply.

Since the launch of the Kuala Lumpur – Singapore route on 1st February 2008, Jetstar Asia has been experiencing tremendous demand and growth due to its services just like their full-service counterparts. Although it is a budget airline, Jetstar Asia offers competitive airfares, convenient check in and out at Kuala Lumpur International Airport (KLIA), 20kg baggage allowance, free online seat selection and allocation and comfortable leather seats.

For further information or enquiries, please contact:

BRANDTHINK PR Sdn Bhd

DID: +603 2287 2255

Website: www.brandthinkasia.com

ABOUT JETSTAR ASIA

Jetstar Asia is a value-based carrier operating out of Singapore that flies to fourteen (14) destinations in ten (10) countries within five hours of Singapore. Its wide regional network includes Bangkok, Ho Chi Minh City, Hong Kong, Macau, Kuala Lumpur, Siem Reap, Phnom Penh, Manila, Taipei and Yangon while its sister company Valuair flies to Bali, Jakarta, Medan and Surabaya.

Jetstar Asia is a Singapore-owned company with a significant Qantas Airways shareholding, ensuring the highest standards of operational excellence and safety standards while delivering good value to its customers. Some of Jetstar Asia’s recent accolades include the Changi Airline Award from the Civil Aviation Authority of Singapore (CAAS) as one of the “Top 10 Airlines by Passenger Carriage (2006 & 2007)”, “Best Low cost Airline (Asia and Southeast Asia)” according to Skytrax’s Airline of the Year Survey 2006, as well as TTG Travel Awards’ Best Asian Low-Cost Carrier (2006 & 2007).

Enjoy a generous 20kg baggage allowance, free online seat selection and allocation, convenient check-in and out at Changi Airport Terminal One and comfortable leather seats with Jetstar Asia. Book your flights at www.jetstar.com today.