XTRA’s Dedon sale starts 13th-22nd Aug 2010, 10% of the proceeds for this sale will go to Hospis Malaysia. Take this opportunity to do your part for charity as well as own pieces of outdoor furniture from Dedon at attractive prices.

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1. The first true Jewel of History by Caran d’Ache.

Vacheron Constantin has chosen today to revive some of the finest moments in the quest for ultra-thinness. The Geneva-based manufacturer has indeed been closely involved in the epic milestones of this distinctive form of expertise, such as in the 1950s and 1960s when Vacheron Constantin introduced the world’s thinnest wristwatches.

Today, Vacheron Constantin is enriching its “Historiques” collection with two new creations directly inspired by its heritage, each lending a new and distinctively modern touch to one of two legendary calibres.

“Historique Ultra-fine 1955”

currently the world’s thinnest mechanical hand-wound watch

measuring just 4.10 mm thick

It is equipped with the mechanical hand-wound 1003 movement,

the thinnest in the world at just 1.64 mm thick,

rebuilt in 2010 for its 55th anniversary in 18-carat gold, and bearing the prestigious Hallmark of Geneva

&

“Historique Ultra-fine 1968”

equipped with the ultra-thin mechanical self-winding 1120 movement

featuring a new decorated oscillating weight, and bearing the prestigious Hallmark of Geneva

Vacheron Constantin was founded in 1755 and can legitimately claim to be the world’s oldest watch manufacturer still in activity, with over 250 years of continuous expertise and production behind it. A truly unique status within the watch industry.

This proud heritage cultivated over a quarter of a millennium is punctuated with timepieces and movements that have each in their own way left an indelible imprint on their era. This stunning and inestimably valuable patrimony, through which the brand’s history is inextricably bound up with that of the watch industry, eloquently testifies to the brand’s consistent technical and aesthetic creativity.

Evolving in step with new inventions, techniques and of course with the tastes of horological enthusiasts, Vacheron Constantin has explored all fields of the watchmaking art, including pocket-watches and wristwatches, as well as ring-watches, pendant-watches, and brooch-watches. Its range encompasses highly complicated models, automatons, sophisticated clocks, as well as an area which is less conspicuous yet requires an incredible wealth of expertise, experience and talent: that of ultra-thin mechanical movements.

Extreme slenderness is traditionally not considered as a horological complication, in that it does not itself contribute an additional watch function in the same way as a date or a chronograph. It would nonetheless be entirely legitimate to describe it as such, due to its highly complex nature that often pushes micromechanical boundaries to the limit. Although many try their hand in this field, few are successful.

While the first ultra-thin Vacheron Constantin calibres were produced in the 19th century, the manufacturer became most prolific in this speciality during the 20th century, which is generally considered as the ultra-thin “golden age”. It was indeed in the early 20th century that wristwatches began to gain popularity, and weight and thickness thus became crucial factors in ensuring the wearer comfort of such models.

The Vacheron Constantin heritage comprises extraordinary ultra-thin creations and a succession of slimness records.

Right from the start of the 19th century, the Vacheron Constantin archives (including a letter written by Jacques-Barthélémi Vacheron to a certain Mr. Girod in Paris, dated May 18th 1812) feature references to thin watches. Another letter dated January 27th 1829 and written by Jacques-Barthélémi Vacheron to François Constantin also mentions the production of “a few thin pieces”.

Vacheron Constantin’s historical records for 1911 also include three 8, 9 and 10-ligne calibres, each measuring 2.82 mm thick. The remainder of the century witnessed an impressive number of ultra-thin calibres, representing impressive horological feats and becoming ever slimmer over the years: 2.25 mm in 1917, 1.88 in 1924. Some were used to create such extraordinary models as a rock crystal watch presented in 1926 and equipped with a 2.63 mm red gold movement.

In 1931, Vacheron Constantin set a new world pocket-watch record with a mechanical movement measuring 17 lignes 5/12 in diameter and less than 1 mm thick – exactly 0.94 mm to be precise.

Ultra-thin movements continued to inspire the Geneva-based manufacturer, leading it in 1981 to present the “Structura” collection, which set a highly original stage for one of these movements by reversing it and fitting the hands on the bridge side, thereby enabling connoisseurs to admire the full complexity of its structure.

In 1992, Vacheron Constantin confirmed that its expertise in the field of extreme slenderness also extends to Grand Complication movements by presenting the thinnest minute-repeater wristwatch movement to date, measuring 3.28 mm and earning the Geneva-based manufacturer another record.

The world’s thinnest mechanical movements are developed in Vacheron Constantin’s historical L’Ile premises.

Within this impressive legacy, one particular hand-wound movement continues to attract the attention of specialists and collectors. Work on its development began in 1952 in L’Ile (the building on the Rhone River ‘island’ that has housed Vacheron Constantin’s historical premises since 1875) and it was presented for the brand bicentenary celebrations in 1955 under the name Calibre 1003 considered as the most beautiful at this time. Its 9-lignes or 20.80 mm diameter and 1.64 mm thickness have made it the world’s smallest mechanical manual-winding movement on the market. By way of comparison, this micromechanical masterpiece composed of 117 parts is about the size of a small Swiss 20-centime coin.

This now legendary calibre (of which the excellence was to be confirmed by the subsequent orders placed by other great names in fine watchmaking) was used to equip three round watches that set a new record as the world’s thinnest watches measuring just 4.54 mm thick. These three timepieces have forever imprinted on people’s minds the image of the archetypal Vacheron Constantin watch: round, classic, ultra-thin and extremely reliable.

In 2010, Vacheron Constantin has chosen to pay tribute to this legendary calibre by housing it within a reinterpretation of one of those three watches: the “Historique Ultra-fine 1955”, currently the world’s thinnest hand-wound watch measuring just 4.10 mm thick to date.

The development of Calibre 1120 began in 1966 and production began at the end of 1967. It too attracted the notice of specialists and collectors and was ordered by other great names in fine watchmaking. In 2010, Vacheron Constantin has also chosen to pay tribute to this equally legendary calibre by housing it within a reinterpretation of the vintage ultra-thin watches: the model now called “Historique Ultra-fine 1968”.

These two timepieces will find their natural place within the “Historiques” collection, specifically created to bring back to life the various designs and movements that have shaped the finest hours of Vacheron Constantin.

A collection composed of watches intended for watchmaking collectors, connoisseurs and devotees, for those with a taste for discreet and elegant models, as well as purists. It features models such as the Chronomètre Royal 1907 presented in 2007 to mark the 100th anniversary of the original, and the amazingly daring Historique American 1921 model reinterpreted in 2008 and which was named “Watch of the Year” in October 2009 in Geneva.

“Historiques” collection Calibre 1003 for the “Historique Ultra-fine 1955” watch

For Vacheron Constantin, celebrating the 55th anniversary of the birth of the ultra-thin Calibre 1003 provides an opportunity to revisit its heritage, as well as to highlight its ultra-thin expertise in a period when this term tends to be somewhat overused.

Considered by many experts to be one of the most beautiful and refined ultra-thin movements on the market, Calibre 1003 has been defying mechanical laws for over 50 years. It is extremely complex to produce and its adjustment calls upon the full measure of expertise cultivated by a fine watch manufacturer.

Vacheron Constantin has chosen to present a redesigned version of this movement, while its 1.64 mm thickness – still a market slimness world record – and its 20.80 mm diameter remain unchanged. Its finishing is however even more refined, since the bridges and mainplate are now crafted from 18-carat gold. Its 117 parts enable it to beat at a frequency of 18,000 vibrations/hour, and endow it with an over 30-hour power reserve despite its tiny size.

The decoration is extremely meticulous: Côtes de Genève, bevelling and chamfering, and drawing the steel parts with a file are all performed by hand. This exceptional degree of finishing earns the new version of Calibre 1003 the prestigious Hallmark of Geneva, an independent and sovereign certification awarded by the State of Geneva which thereby guarantees the origin, precision, durability and fine craftsmanship of models from a handful of Geneva-based watch companies.

For its 2010 re-edition, Calibre 1003 is presented in a round watch in 18-carat 4N rose gold measuring 36 mm in diameter, inspired by one of the three historical models introduced in 1955 (reference 6099). The latter has been selected because of a design that already embodied a decidedly modern touch at the time of its launch.

The reinterpreted version in 2010 magnifies the aesthetic qualities of the original without betraying its spirit. It also features further enhanced technical characteristics on a par with today’s tastes and expectations: water-resistance to 3 bar, equivalent to 30 meters; an exhibition caseback fitted with a transparent sapphire crystal; a titanium casing circle contributing to the overall rigidity; and an even slimmer 4.1 mm case making it currently the world’s thinnest mechanical hand-wound watch.

The result radiates an aura of uncluttered, pared-down restraint and purity. Its fascinating aesthetic features – the slender bezel; the distinctive lugs, each shaped like an arm of Vacheron Constantin’s Maltese Cross emblem; its solid gold opaline silver-coloured dial adorned with baton hands marking the hours and minutes – combine to endow this watch with a rare breed of elegance stemming from the compelling strength of sheer simplicity.

“ Historiques” collection - The “Historique Ultra-fine 1968” watch and Calibre 1120

Vacheron Constantin has chosen to make 2010 a tribute year to its ultra-thin timepieces by reissuing, again within its “Historiques” collection, a square-shaped model dating from 1968 and equipped with the famous ultra-thin self-winding Calibre 1120.

In revisiting this watch, the manufacture has adopted an extremely distinctive style: that of the 1960s. This 18-carat 4N rose gold timepiece creates a striking contrast between the strict square dial opening and the slightly curving case flanks. The resulting design exudes an impression of elegant understatement, further accentuated by a vertical-brushed silver-coloured dial adorned with simple and geometrical hour-markers. The pared-down lugs lend a pleasingly strict touch to the overall effect, while the sapphire crystal that is bevelled all around further underscores the ties between this watch and the non-conformist period when it was first launched. Everything about the design echoes the legendary Swinging Sixties through an original model that has in time become a great classic.

Compared with the original 1968 watch (reference 7614), the watch now presented features updated technical characteristics in tune with modern times: water resistance to 3 bar, equivalent to around 30 meters; a sapphire crystal, and a clipped-down solid case-back exactly like the original model. Despite such improvements, which generally tend to increase bulk, this watch measuring 35.2 mm along its sides is even thinner than its historical predecessor: 5.50 mm compared with 6.52 mm, making it one of the thinnest watches in its category.

Like the 1968 model, the contemporary version is equipped with the ultra-thin self-winding Calibre 1120. This exceptional movement driving hour and minute hands has powered some of the most prestigious ultra-thin self-winding watches in horological history.

Despite its apparent simplicity, it features a sophisticated construction that called for some unusual technical solutions. For this re-edition, the manufacture Vacheron Constantin has rebuilt the calibre: although its dimensions – 28 mm in diameter and 2.45 thick – remain unchanged, it is now equipped with an 18-carat gold oscillating weight bearing the Maltese Cross system. It offers an approximately 40-hour power reserve. Stamped with the prestigious Hallmark of Geneva, its exceptional finishing features Côtes de Genève, bevelling and chamfering on all parts, and hand-drawn flanks.

By way of conclusion, in 2010 Vacheron Constantin has chosen to re-issue two ultra-thin watches that have made their mark on its history, duly christened “Historique Ultra-fine 1955” and “Historique Ultra-fine 1968”. By choosing to equip them with the same legendary vintage calibres – the 1003 and 1120 rebuilt for the occasion and now bearing the independent and sovereign Hallmark of Geneva    certification – the manufacture is showcasing its peerless creativity in the field of exceptional classic watches. And in the process, it is also demonstrating its complete mastery of extreme slenderness by treating it as a full-fledged complication in its own right.

– END

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Vacheron Constantin for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

BRANDTHINK PR is the public relations and publicity unit of BRANDTHINK, one of Malaysia’s most imaginative marketing services agency based in Kuala Lumpur. Our marketing services include expertise in advertising and media services, public relations, event management and activation, social media engagement andinteractive marketing. For more information, contact us today.

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Three essential RAOUL accessories. 1 way to win them. 1 very Happy Father’s Day.

Post a picture of Dad looking his fashion forward best on the RAOUL Facebook page for your chance to win him a RAOUL accessories hamper this Father’s Day.

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Shah Alam, 2 June 2010 – Hong Kong superstar Mark Cheng Ho-Nam is set to appear as the new face of Danish Royal Stout, a genuinely brewed stout with 100% real stout and the only one that contains 8% alcohol content.

The deal signed between Danish Royal Stout and Mark, a renowned actor of blockbuster movies such as Election 2, Rogue Assassin and Young & Dangerous 5 will see the release of an extensive campaign that will propel the brand’s growth in the market.

“This association with Mark Cheng who has a strong character and personality complements the genuinely brewed stout of Danish Royal Stout that is smooth in taste,” says Ole S. Nielsen, Marketing Director of Carlsberg Malaysia. “Our goal is to bring wider exposure to the Danish Royal Stout brand and with Mark, we will appeal to a larger audience who resonate with Mark’s outlook on life.”

The local stout market represents a growing segment for Carlsberg Malaysia. Since its introduction in 1992, Danish Royal Stout has grown to become a strong alternative to a market dominated by only 1 brand. It continues to grow yearly despite a decline experienced by the total stout market.

The appointment of Mark as the new face of Danish Royal Stout marks a new milestone in an ongoing campaign to raise the profile and market share of Danish Royal Stout in Malaysia. The brand upgraded its packaging last year and has seen its sales rising steadily.

“What makes Mark Cheng a great ambassador is his strong characteristics, his confident persona and charming demeanour, qualities that are undoubtedly Danish Royal Stout,” adds Nielsen.

With his lean muscular build and unmistakable chiselled jaw line, Mark has acted in more than 200 movies including Japanese and Hollywood ones. He is still very active in the entertainment industry, concentrating more on behind the scenes role. Working on a few film production projects on hand, he is now travelling between China, Hong Kong and Malaysia, where his family are currently staying.

Mark was delighted with his new role with Danish Royal Stout, determined to make this opportunity an interesting venture. “Danish Royal Stout has a rich aroma with a right level of bitterness, its honest to goodness flavour appeals to a mature generation who appreciate its rich taste and the younger generation who feels a need for change in keeping with the times,” says Mark about Danish Royal Stout. “I am excited to be part of the Danish Royal Stout story in Malaysia.”

Mark will appear in Danish Royal Stout advertising and point of sale materials .

To reward loyal drinkers, Danish Royal Stout will also launch a promotional campaign at coffee shops / food courts / hawker centres around the country. With every purchase of two big bottles or quarts of Danish Royal Stout, consumers will receive a limited edition Danish Royal Stout lighter.

– END –

About Danish Royal Stout

Danish Royal Stout is a genuinely brewed stout, which means that every bottle of Danish Royal Stout you get in the market is a 100% real stout, not like other stout brands where the liquid is a mix of lager beer and stout concentrate.

Danish Royal Stout, the only stout that is still at 8% alcohol in Malaysia comes in 640ml, 325ml bottles and 320ml can.

Danish Royal Stout should be enjoyed responsibly. Carlsberg Malaysia encourages responsible consumption of its products and ensures that its people embrace this corporate responsibility.

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Football legend John Barnes makes special guest appearance

Petaling Jaya, 26 May 2010: With only two weeks remaining before the kick-off of the World Cup, Carlsberg spared no expense to build football excitement surrounding the beautiful game. Celebrating its launch of its Football Tour with Team England, Carlsberg hosted the Carlsberg Futsal Cup with special appearance by John Barnes, a football legend and Team England player. During the event, Carlsberg unveiled the Carlsberg Tour Bus that will take its football flavour across Malaysia with a bus-load of cheerleaders, percussionists and football fanatics.

Held at the rooftop of 1 Utama Shopping Centre, 16 teams consisting of Carlsberg staff, members of the media and football fans from the Liverpool Supporters Club Malaysia played friendly matches for the bragging rights to become winners of the Carlsberg Futsal Cup and a prize money of RM10,000.00.

Fans and supporters of the various teams who turn up at the event made the atmosphere simply amazing. The excitement of the morning was just as highly charged as if you were watching a professional tournament. There were plenty of cheering and sighs with every goal and every near miss during the game.

At the end of the tournament, the team from Liverpool Supporter’s Club Malaysia emerged as Champions, winning a closely fought match with Adoi Magazine in the finals.

“This has certainly been a great day for Carlsberg and a great success. These teams had played tremendously well and the wins were well deserved. Congratulations to the champions for a game well played and to the runners up, better luck next time and well done for giving your best shots”, said Soren Ravn, Managing Director of Carlsberg Malaysia after he presented the trophy to the champions.

The Legendary John Barnes of Team England was a special guest of Carlsberg at the event. The English football star and once a player at Liverpool during the 90s drew an adoring crowd as he spent the day taking photographs and signing autographs with football fans. His charming personality and sense of humour become highlights at the launch.

Together with the Carlsberg Management Team led by Soren, Barnes played in an exhibition match against the Champions of the Futsal Cup. The match was an exciting privilege enjoyed by the winning team and cheered on by guests as well as Carlsberg staff, cheerleaders and the percussion section. He also took some time to run a football clinic and showed participants some football moves to improve their game.

“I would like to thank Carlsberg for the reception I have received in Malaysia and also for supporting Team England. I’m pleased to be here as part of your football celebration,” said Barnes as he presented Soren with a Team England scarf on behalf of the team. “Carlsberg shared with me some of the activities they have in store for you and I’m sure it will be a very exciting time in Malaysia throughout the tournament.”

The entertainment of the day began with Soren Ravn unveiling the Carlsberg Tour Bus, and the football tour team consisting of cheerleaders, percussionists and football fanatics. The team entertain the guests with a dizzying array of dance and percussion, fuelling the energy with samba rhythms reminisce of football fever. As a tribute to Team England, there were special appearances by famous English icons such as the British Royal Guards and the British Police “Bobbies” during the Tour.

“This is a great start to the Carlsberg football campaign. Let every goal, every win and every celebration start with a Nice One!” quips Soren to the guests.

For more photos, please visit BRANDTHINK Facebook Page.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

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3. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand

KUALA LUMPUR – Clinelle, the leading beauty brand in Malaysia has announced the appointment of Stacy Anam as the ambassador for the brand beginning May 2010. Beautiful and bubbly, Stacy Anam is the winner of Akademi Fantasia (AF) Season 6. With Clinelle’s comprehensive rebranding exercise in the pocket, Stacy is the cherry on the whip with her buoyant and outgoing personality, reflecting everything the brand stands for.

Chosen for her role model values and perky appearance, Stacy Anam fondly known as Stacy carries the essence of Clinelle’s new tagline, “happy skin, happy face”. As a young and growing personality in Malaysia, Stacy also shares a similarity with the brand as Clinelle, too, is a young and rapidly flourishing mark. The core of Clinelle stands for holistic beauty, which is achieved through many contributing factors, combining the best of science and nature for healthy radiant skin.

“We, from Clinelle, believe it is essential to have happy skin in order to feel radiant all around. We chose Stacy as our ambassador as she not only has a healthy image, but she most definitely portrays the character of a Clinelle user”, explains Ms Priscillia Ooi, Functional Head of the Business Development and Marketing division of EIG Pharma Asia Sdn Bhd about their choice of Stacy Anam.

“Whether you are a man or woman, happy skin is essential in today’s competitive era because we always need to make a good impression. We truly believe that with happy skin, you will have a happy face, which will contribute significantly to one’s life”, added Priscillia.

Stacy Anam has been using Clinelle for 6 months now and has subsequently experience an overall improvement in her skin condition. She uses Clinelle’s Deep Cleansing Gel, Purifying Toner, Moisture Glow, Moisture Booster, UV Defense SPF 28, Compact Powder SPF 18 and among these, her favourite product is the Snowhite Mask which maintains the radiant glow on her skin.

With its integrated Envinixtm system, Clinelle frees skin from rapid environmental aggressions. The dermatologist tested Envinixtm system works safely and effectively using the RX3 Actiontm to repair, refine and reshield skin for clearly visible and long term results. Through regular and long term use, Clinelle professional products will help to support better regeneration of the skin barrier for optimized skin health.

Researched and developed by Clinelle USA and using only quality ingredients, Clinelle also ensures that its professional products are formulated to be free from artificial coloring, artificial fragrance, comedogenic ingredients, lanolin, mineral oil, and SD-alcohol. This unique composition helps to prevent skin from irritations, allergic reactions, pigmentations, breakouts, blackheads, skin dehydration and other skin problems.

When asked, Stacy recollects her busy days on the road with fond memories of her most precious items, “I enjoy going from point A to B and meeting people. Being able to share my music with people all around me is more than I can ask for. For this, I always have my set of facial ingredients ready so that I can always look fresh for every occasion. Clinelle gives me the extra the glow and shine that my skin requires. The best part about it is that my skin is always healthy looking, thanks to the botanical extracts, vitamins and essential oil that Clinelle weaves into their formula, I feel confident, cheerful and happy. My set of Clinelle products has become my best travel mate.”

Clinelle is an award-winning brand that has been recognized by many leading pharmacies and publications in Malaysia, receiving recognition for the Best Whitening Mask, Best Acne Treatment, Best Anti-Aging and Best Cleansing Gel. These awards are voted by the consumers in Malaysia.

As positioned by its brand category, Professional Skinalist, Clinelle is not just another generic beauty product but a professional skincare product that truly strives to analyze and understand the needs of our skin by consistently innovating and formulating solutions for any type of skin including normal to oily, dry, blemish prone, aging, sensitive or pigment skin.

Clinelle is on a mission to take the brand global and is being revamped with a new look and feel to appeal to international audiences. It is also looking to improve its systems, customer service and training as well as other aspects to execute branding on a global platform. With Clinelle, there is assurance and commitment that the professional products will create effective results and affordable for everyone.

In Malaysia, Clinelle professional products are available at leading pharmacies, Sasa, Jaya Jusco, Jaya Grocer, Metrojaya, Robinson and Tesco.

-END -

About CLINELLE

Clinelle Professional Care is distributed by EIG Pharmacy Asia Sdn. Bhd., a subsidiary of Esthetics International Group Berhad (EIG) and has a strong brand presence in Thailand, Hong Kong, Taiwan, Singapore, China, Philippines and Malaysia. Clinelle products use the best from science and nature and the products are all made in France; researched and developed by Clinelle USA.

With its integrated Envinix™ system, Clinelle frees skin from rapid environmental aggressions. The dermatologists tested Envinix™ system works safely and effectively using RX3 Action™ to repair, refine and reshield skin for clearly visible and long-term results. Through regular and long term use, Clinelle professional products will help support better regeneration of the skin barrier for optimized skin health.

All Clinelle are products are specially formulated with 100% botanical extracts, vitamins and natural essential oils to create a formulation without any of the 6 common ingredients known to irritate skin:

1. NO Artificial Fragrance

2. NO Artificial Colouring

3. NO Comedogenic Ingredients

4. NO Mineral Oil

5. NO SD-Alcohol

6. NO Lanolin

About Esthetics International Group Berhad (EIG)

EIG is an established and leading company with close to 20 years experience in the skincare, health, cosmetics as well as wellness and beauty industry. EIG was incorporated in Malaysia on 1996 as a private limited company and was converted into a public limited company in 2002.

For more brand and product information, please visit Clinelle Professional Care website: www.clinelle.com

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Clinelle for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

BRANDTHINK PR is the public relations and publicity unit of BRANDTHINK, one of Malaysia’s most imaginative marketing services agency based in Kuala Lumpur. Our marketing services include expertise in advertising and media services, public relations, event management and activation, social media engagement andinteractive marketing. For more information, contact us today.

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Shah Alam, May 2010 – With almost 3 decades of dedicated engagement to the football community, Carlsberg is proud to announce its partnership as the official beer for Team England in anticipation of a sensational 2010 FIFA World Cup in South Africa.

“Come June 11, we will all enjoy football’s biggest event, perhaps even the biggest sporting event on the planet. In such an occasion, it is only natural that every goal, every cheer and every win is celebrated with a Carlsberg ”, says Soren Ravn, Managing Director of Carlsberg Malaysia. “Carlsberg is very determined to support Team England in its ambition to lift the golden cup.”

Football in Malaysia fetches a high percentage of viewership with the Barclay’s Premier League (BPL) leading in terms of supporters and sponsorship. The wide reach of the BPL means that most Malaysians are already familiar with Team England’s star players such as Rio Ferdinand, Steven Gerrard and Wayne Rooney, giving Team England a natural support base in Malaysia. Its first match will be against the USA on June 12,2010.

Carlsberg beer will become the ‘Official Beer to Team England’. The partnership will include display rights, marketing activities, and opportunities to develop premium products, retail branding and activity throughout the season. Carlsberg will also run on-ground activities to actively engage with its core drinkers and offer football fans all around Malaysia an opportunity to be “part of the game”.

“Football is an integral part of the Carlsberg brand”, said Soren. “We are committed to the world’s favorite game and hope that this investment re-iterates our aim to bring its unique and extensive football credentials to the benefit of fans in Malaysia” says Soren.

Carlsberg expects the partnership, considered the most successful activity for the brand on a global basis, to result in a large increase in sales over the period due to anticipated higher consumption and exposure to the brand. The jump in sales is expected to contribute significantly to market share gains in 2010, strengthening Carlsberg’s already dominant position as Malaysia’s most preferred beer brand.

The brand’s involvement in football started as long ago as 1978 when with continued sponsorship and investment the Danish football league became professional. Since then, Carlsberg has been a supporter of prestigious tournaments of football on a global basis. From the World Cup of 1990 in Italy, Champions League in 1993 and 1994, EURO2000, EURO2004, EURO2008, sponsorships of the UEFA Cup to its long-standing sponsorship of the Liverpool Football Club, Carlsberg has been consistently part of the game of football.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

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Malaysian consumers choose Carlsberg as top brand in two brand awards

April 2010, Shah Alam – Malaysian consumers have chosen once again to place Carlsberg as their most preferred beer brand in the country in two prestigious brand awards. The brand won Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010, a consumer research that measures the most preferred brand in Malaysia. Carlsberg also won the “Reader’s Digest Trusted Brand Gold Award”, an award it has won for 12 years in a row.

“Being honored this year at both the Putra Brand Awards as well as the Reader’s Digest Trusted Brand Award confirms our own research that Carlsberg maintains its market leader position and enjoys strong preference by the Malaysian consumers. The independent studies gave us a way to benchmark and measure ourselves against,” Soren Ravn, Managing Director of Carlsberg Malaysia commented after receiving the Putra Brand Awards at the Mandarin Oriental Kuala Lumpur last night.

Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognize brands that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference utilizing a robust consumer research methodology developed by Pulse Group.

The Readers Digest Trusted Brands has a well-established reputation as the premier consumer-based, international measure of brand preference. The consumer poll is carried out simultaneously across all countries of South East Asia.

Carlsberg’s success as the market leader is a direct result of constant innovation with fresh twists to the brand’s products, packaging, promotions and marketing. In the past year, Carlsberg focused its efforts on a variety of innovations to elevate the brand among Malaysian consumers. New products extension such as Carlsberg Gold and Carlsberg Extra Cold gained wide acceptance and won industry awards like the iTQi’s (International Taste & Quality Institute) “Superior Taste Award 2009” for Carlsberg Gold. A newer profile bottle and can were introduced to appeal to young and trendy consumers.

In a recent study by Milward Brown, an internationally renowned research firm, Carlsberg gained a brand preference score of 49%, 22-percentage points ahead of its closest competitor as well as a Top of Mind Recall score of 51%, a lead of 16-percentage points.

Carlsberg performance has been stellar and continues to be the market leader in the beer category for over a decade. On the back of effective marketing campaigns that won an award at the Malaysian Effie Awards 2009, Carlsberg successfully grew its lead in marketshare to 49.1% (2009) and delivered strong profitability and growth despite uncertain market conditions.

Today, Carlsberg is the best-selling beer in the country with 1 in every 2 beers sold bearing the famous crown. With two prestigious awards added to its stellar list of credentials, Carlsberg is positioning itself for more aggressive growth in 2010.

“2010 will be a phenomenal year of opportunities for Carlsberg. With the acquisition of Carlsberg Singapore as the wholly-owned subsidiary of Carlsberg Malaysia, we see opportunities to accelerate growth of the brand and will continue to focus on innovation and effectiveness to draw more consumers to the embrace and engaged with the brand not only in Malaysia, but also in Singapore. Consumers can expect rewarding promotions and exciting activities for the upcoming Football championship as well as periodic trade promotions and online campaigns. These campaigns are expected to contribute positively to its brand performance throughout 2010,” Soren shared.

– END –

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg leads in Marketshare on the back of Effective Marketing Campaigns
2. Carlsberg brings action and drama to fans at the Maybank Malaysian Open 2010
3. Carlsberg to reward loyal patrons with Nice One! sportswear

With its own unique vibe – fun, lighthearted and cool, the Vibe Collection is the easy, on-trend look of the season that will give you something to smile about. This modern, fun collection with a retro athletic-influence includes unique material combinations of textured and printed canvas, suede, and leather. An argyle pattern printed on the rubber soles and textured canvas linings highlight the fun designs. For barefoot, summertime comfort, we’ve added Coolmax breathable linings plus molded cushioned footbeds.

Modern profiles with a retro sneaker inspiration are finely crafted down to every stitch. This attention to details adds a touch of sophistication while still offering fun, casual and relaxed style. Designed using a combination of canvas, soft suede and textured leather in neutral color palatte with pops of color to accent each shade. The Vibe collection is designed with a no socks necessary attitude, incorporating breathable sock-like linings. Molded and cushioned footbeds ensure the collection is especially comfortable.

About Hush Puppies in Malaysia

Hush Puppies Indonesia, Malaysia and Singapore are a division of Transmarco Group, which focuses on Footwear & Lifestyle.  Hush Puppies’ footwear, which the Group was appointed as the master licensee in this region since 1990, grew over the years and enjoys high brand recognition, expanding to 60 own concept stores and 200 distribution points respectively.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Hush Puppies for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Hush Puppies Spring 2010 Campaign & Collection
2. Bally Women Autumn/ Winter 2009 Collection
3. Esprit Women – Fall/Holiday 2009/2010

Life is measured by so much more than material possessions. After all, money can’t buy happiness and it doesn’t grow on trees, especially these days. In light of the difficult economic environment globally, we are reminded and inspired by the resilient spirit of people around the world.

Perhaps forever changed, but hopeful to return to a new sense of normality in our lives, we value even more our family and friends. The values of authenticity, honesty, and the appreciation for all that we have, help us find contentment and bring us peace of mind.

The Hush Puppies Spring 2010 Collection is designed for everyone who is looking for one less thing to worry about; a trusted brand with a rich heritage, unparalleled comfort and unique style.

The Spring Collection embodies the easy-going and authentic spirit of Hush Puppies that has given people all over the world something to smile about for over 50 years.

OUR BRAND

A LOOK BACK It is not difficult to see the unique heritage and authentic style that define Hush Puppies. From its founding in 1958, with the creation of the world’s first casual shoe Hush Puppies has become more than a global brand. Hush Puppies is a part of global culture and symbolic of relaxed lifestyle.

HERE AND NOW Hush Puppies today offers its trademark cool, casual style in innovative products sold in over 135 countries around the world.. Hush Puppies continues to be a cherished part of culture. The spirit of the brand is reflected in the 19 million pairs of shoes sold every year.

A LOOK FORWARD Hush Puppies will continue to expand its casual lifestyle and innovative products to consumers around the world. Hush Puppies will keep on delivering the style that represents the classic nature of the brand, the innovative comfort that is part of our comfort philosophy, and the uncomprising craftsmanship that consumers have trusted throughout generations.

The BODY SHOE – MEN’S

Casual on the outside, athletic on the inside, the Body Shoe is a versatile collection designed with comfort and style for everyday. The superior comfort system in the Body Shoe combines balance, anatomical fit and climate control. Tested by footwear experts in biomechanics the unique design of the Body Shoe enhances natural walking motion. Premium, high-tech materials, and fit features typically found in athletic shoes, make the Body Shoe the most comfortable, casual shoes you can buy.

It’s All About Balance

Feel balanced all-day and walk with ease. The Bio-Bevel, a beveled heel and toe in the Body Shoe collection increases walking efficiency by encouraging easier, smoother and more natural walking motion. This natural walking motion allows you to feel more invigorated as you use less energy to propel yourself forward. Using natural walking motion to its full advantage, the bevels are perfectly placed to encourage the foot to follow the most efficient and balanced walking motion.

A Good Fit

The anatomically correct mold that is used to create the Body Shoe is perfectly shaped for the human foot. This allows for a custom fit that envelopes the foot, eliminating rubbing and friction. The multi-density footbed is designed with superb cushioning that is strategically placed for maximum support. The footbed made of Ortholite foam is a stiffer density in the arch to keep feet properly balanced ad supported. Poron foam provides more shock absorption where you need it the most, in the heel and ball of the foot. A smart investment, this high-grade foam resists breaking down over time and ensures long lasting comfort.

Calm, Cool & Collected

The Body Shoe is designed to keep you cool, dry and comfortable with an advanced climate control system that incorporates multi high-tech materials. Ortholite foam footbeds act like a sponge, drying off excess moisture and maintaining air flow for a cool foot sensation. The footbed is then covered with etc lining that reduces heat build-up by keeping the foot stationary thus reducing friction. The interior lining of the shoes made with Dri-Lex provides additional moisture wicking to keep the foot dry. Strategically placed mesh materials and perforations in the shoe upper provide an added cooling effect by venting warm air.

FEBRUARY AND MARCH COLLECTION

MADERA Fabulously feminine wedges are the perfect way to have a little fun this season by adding vibrant style to your wardrobe. The natural elements including sculpted wedge heels made of lightweight, genuine wood and hand-finished leathers give these sandals a sophisticated look. The cork-like contoured and cushioned footbeds maximize comfort. A coordinating colour pop around around the perimeter of the sole adds a fun accent. These colourful wedges are the perfect accessory to the season’s casual fashions from jeans and shorts, to a pretty floral dress.

About Hush Puppies in Malaysia

Hush Puppies Indonesia, Malaysia and Singapore are a division of Transmarco Group, which focuses on Footwear & Lifestyle.  Hush Puppies’ footwear, which the Group was appointed as the master licensee in this region since 1990, grew over the years and enjoys high brand recognition, expanding to 60 own concept stores and 200 distribution points respectively.

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Hush Puppies for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Hush Puppies – May 2010 Collection – VIBE
2. Esprit Women – Fall/Holiday 2009/2010
3. Bally Women Autumn/ Winter 2009 Collection

Kuala Lumpur, 2 April – In an artful display of masterful brewing, Carlsberg unveils the world’s most exclusive beer, the Vintage 3 in Denmark. It is the third and final edition of the world’s most exclusive beer trilogy – a trilogy that unifies first-class beer brewing with innovative art.

Under the leadership of Jacobsen Brewery’s brewmaster, Morten Ibsen, six Carlsberg brewers from Norway, France, Great Britain and Denmark dedicated themselves to developing and brewing Carlsberg’s ambitious beer trilogy, Vintage 3. Meanwhile, three artists – Kaspar Bonnén and two selected artists from the project Radiant Copenhagen – joined forces to create six unique labels that point to the future and tell the story of what Carlsberg City may look like in the future.

Quality and dedication take time and require an uncompromising approach. The basic recipe for Vintage 3 was developed in Copenhagen; it was then further developed at Kronenbourg Innovation Centre in France and is now the only currently available beer to be aged in French Côte d’Or oak barrels in J.C. Jacobsen’s original cellar from 1847. In the final cold days of February 2010, the approx 1,000 bottles were hand tapped, the unique labels were applied by hand and Vintage 3 became a reality.

Vintage 3 – Something of a World Sensation

Vintage 3 is a so-called Pale Barley Wine, and according to brewmaster Morten Ibsen, the taste experience is both full and nuanced. “The beer has a golden, bubbly appearance. It gives a warm feeling on the palate and has a nearly ‘fat’ fullness that reveals the beer’s close kinship with sweet desert wines. The beer has a wealth of deep oak, vanilla and nutty aromas from the barrel aging, combined with sweet fruits from the fermentation; it is a perfect choice for sweet deserts and cheeses,” says brewmaster Morten Ibsen. And Vintage 3 is something of a world sensation in beer, due to the fermentation process. Vintage 3’s alcohol content is around 15 percent, which is solely produced through natural fermentation and without added enzymes or surplus alcohol from the barrel, as is the case with other beers that have such a high alcohol content.

The Price

The price for Vintage 3 is RM 2000 for 37cl. “But it tastes as wonderful as the angels sing,” says brewmaster Morten Ibsen immodestly.

With the Vintage trilogy, Jacobsen Brewery created a beer series that breaks the boundaries for what beer is and can be. “The in-house brewery was founded to carry on the spirit of founder J.C. Jacobson, whose goal was perfection. We promise that we will continue to do our utmost to deliver beers that transform views of the potential of beer,” says brewmaster Morten Ibsen.

Availability

The Vintage No. 3 is the third and final edition of the world’s most exclusive beer trilogy. It is produced in exclusively limited quantities. There are only 1000 bottles produced worldwide making it a highly sort-after collector’s item.

6 labels from Carlsberg City

But the Vintage trilogy is not only about creating a fantastic beer. It is also about delivering the ultimate, complete experience in a bottle. “People will also encounter a unique art experience in the Vintage 3. It will not resemble other labels in terms of materials or format. We are playing with the conception of space and time, fiction and reality, and blending this with a narrative about Carlsberg City,” says Kaspar Bonnén, one of the three artists who decorated the approx 1,000 bottles.

The artists, who also include Anders Bojen and Kristoffer Ørum, made Carlsberg City the centre of fictive narratives on the labels, which take place in a distant future or a past that never happened. One label shows The Carlsberg Tower from 1914, an ambitious construction project that J.C. Jacobsen never realised before his death, while the label “The Carlsberg Dome” depicts a dome erected over Carlsberg City in the year 2047 to separate it from the surrounding slum.

The labels are works of art centering around Carlsberg City, but with a time horizon that stretches far into the future – just like Vintage 3. In designing the labels, the artists used maps that are significantly more detailed than those available on the Internet. These included maps from COWI A/S, one of the world’s leading suppliers of detailed digital aerial photos and maps.

– END –

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Carlsberg for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

Related posts:

1. Carlsberg crowned as Malaysia’s Most Preferred Beer Brand
2. Carlsberg leads in Marketshare on the back of Effective Marketing Campaigns
3. The Outpouring of Prosperity on 褔 “Fook” Day

Kuala Lumpur – Cortina Watch reaches another significant milestone with its fourth boutique opening in the iconic Suria KLCC in Malaysia. The renowned Asian retailer of worldwide acclaimed luxury timepieces such as Patek Phillipe, Rolex and Cartier, Cortina Watch has made itself a preferred destination for shoppers, local and foreign alike, at the famed shopping centre situated in the heart of Kuala Lumpur.

Cortina Watch opened its doors to a space covering approximately 1,500 square feet, dedicated to luxury and impeccable quality. The boutique features unique interior design highlighted by solid brown parquet and sheer glass displays. Cortina Watch has managed to provide an intimate environment for the very best of 19 prestigious international brands.

The concept of the store setup, which facilitates professional sales consultants, reflects the commitment of Cortina Watch in providing excellent service to its clientele. This is best illustrated by its award-winning retail concepts that have since been developed into watch retail icons.

Coinciding with the launch, Regional General Manager of Cortina Watch, Jeremy Lim says, “We are thrilled to be amongst some of the finest international brands here at the iconic shopping arcade of Kuala Lumpur. Over the years, our focus has always been a one stop luxury timepiece provider and this is the experience we want to give to our valued customers”. He added, “Being in the midst of the Golden Triangle, which has such great international appeal, we certainly hope that the expansion will contribute in driving the tourism industry in Malaysia”.

About Cortina Watch

Founded in 1972 by Mr Anthony Lim, Cortina Watch started as a small watch shop located at Colombo Court. Today the Cortina Watch name is synonymous with quality timepieces for discerning shoppers here and the world over. In over thirty-seven years, Cortina Watch has earned a reputation for its excellent range and selection of fine timepieces. Unparalleled, too, is the personalized attention to each of its customers, as well as the after-sales service it provides as many timepieces are repaired and maintained within Cortina Watch’s own service centres. Today Cortina Watch has 18 successful outlets across Asia, including Malaysia, Indonesia, Thailand, Hong Kong and Taiwan. For more information on Cortina Watch, please visit: www.cortinawatch.com

Cortina Watch Boutique in Malaysia is located at:-

• Cortina Watch, Starhill Gallery, Tel: +603- 2142 1171

• Cortina Watch, Suria KLCC, Tel: +603 2164 5175

• Cortina Watch, Plaza Gurney, Tel: +604- 229 1248

• Cortina Watch, 1 Borneo Hypermall, Tel: +6088- 485 269

Media Centre

This media advisory is released by BRANDTHINK Malaysia on behalf of Cortina Watch for usage in Malaysia. If you are a media organization based in Malaysia or are covering stories from Malaysia and wish to obtain a media kit relating to this article, please contact BRANDTHINK Malaysia at +603-22872255 or email at info.media (at @) brandthinkasia.com.

For information in other countries, please contact the PR Agency or the Corporate PR Department in each respective region.

BRANDTHINK PR is the public relations and publicity unit of BRANDTHINK, one of Malaysia’s most imaginative marketing services agency based in Kuala Lumpur. Our marketing services include expertise in advertising and media services, public relations, event management and activation, social media engagement andinteractive marketing. For more information, contact us today.

Related posts:

1. Cortina Watch opens first multi-brand boutique in Penang, Malaysia
2. Cortina Watch Jewellery Time 2008
3. Breitling Chrono-matic 49 Launch Party