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Protect your skin from the ravages of the environment and delay aging

March 2010, Kuala Lumpur – Your skin is exposed to daily assaults which may lead to cell degeneration and photo aging. Over time, signs of skin aging set in. Your skin can be protected against aging with Bioxil latest Protective Daily Essentials range so that your skin stays younger and healthier for a longer time.

Protective Daily Essentials is the newest addition to Bioxil’s current ranges, namely the Anti-Aging, Brightening and Lifestyle range. The range is conceptualized to enhance skin health and immunity with advance biotechnology and botanical fusion that forms a protecting skin barrier against daily internal and external assaults and to prevent cell degeneration and photo aging such as pigmentation, dehydration and a leathery skin texture.

Your skin acts as the first line of defense for the body. The aim of Bioxil’s Protective Daily Essentials is to maintain the skin’s immunity system by defending and protecting the skin barrier against daily aggressors such as UV radiations and pollutions. Thus, signs of skin aging are prevented over time.

The key botanical fusions used in Bioxil’s Protective Daily Essentials range are Lychee or Litchis fruit extract for superior antioxidation properties and Watermelon fruit extract which prevent and protect DNA from being damaged.

Bioxil’s Protective Daily Essentials has eleven (11) products for various skin types. Each product is infused with potent, multi-functional ingredients to nurture the skin to its optimum health by strengthening the skin’s immunity system and its barrier function. In addition, it also increases moisture retention and the effectiveness of DNA repair and cell replication for healthy and beautiful skin.

Bioxil Protective Daily Essentials range is also available in travel set sizes for three (3) different skin types, i.e. Normal Skin Type, Dry Skin Type and Oily Skin Type. Each Protective Daily Essentials travel kit comes in a chic travel pouch with four (4) basic Protective products.

• Protective Cleanser, 30mL
• Protective Toner, 30mL
• Protective Moisturizer, 15mL
• Protective Sunblock SPF30, 15mL

For product enquiries, please contact Bioxil Client Service Careline at 1800-88-0908 between 9am – 6pm from Monday to Friday, or email enquiry@bioxil.com or visit the website at www.bioxil.com.

PR Contact: To feature these products in your publication or media, please contact Bioxil PR Agency in Malaysia, BRANDTHINK Malaysia at +603-22872255.

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7 Jan 2010, Shah Alam: Carlsberg Malaysia hosted an auspicious event celebrating the Launch of 褔 “Fook” Day on the morning of 7th January 2010 at the Carlsberg headquarters in Shah Alam. The event saw the attendance of the leading beer brand’s top management, business partners and members of the Malaysian media.

褔 “Fook” Day is a nationwide initiative made by Carlsberg Malaysia to prompt a single day of simultaneous 褔 “Fook” celebrations. 褔 “Fook” Day revolves around emblems of prosperity, happiness and harmony to conquer the bitterness of the upcoming Lunar New Year. Carlsberg will be unleashing a fortune of prosperity to the nation, bringing individuals of different races together in the spirit of the Lunar New Year.

Emcee for the event, Malaysian-born TV personality, Lin Tiong Piow greeted the crowd with his lively personality before introducing a highly skilled performance by one of the most renowned percussion groups in Malaysia, the Hands Percussion. The performance was followed by a welcome speech by Carlsberg Malaysia’s Managing Director, Mr. Soren Holm Jensen.

Mr. Soren Holm Jensen quoted “we hope to create mass excitement and hype across the nation where our aim is to bring everyone together in unison of 褔 “Fook” and the outpouring of prosperity. This is a nationwide activity that will involve and impact everyone across races and communities”

The 褔 “Fook” Day was launched when the key spokespersons of Carlsberg Malaysia filled a giant 褔 “Fook” character glass with Carlsberg beer to officiate the beginning of the colourful celebrations leading up into the Lunar New Year. The spokespersons who participated in the session were Mr. Soren Holm Jensen, Managing Director of Carlsberg Malaysia, Dato’ Chin Voon Long, Executive Director of Corporate Affairs, Mr. Gunnar Hepp, General Manager of Supply Chain, Mr. Gary Tan, General Manager of Sales and Distribution, Ms Loh Boon Lan, General Manager of Human Resource and Mr Kenneth Soh the General Manager of Luen Heng (F&B) Sdn Bhd.

Upon the completion of the official task, 28 褔 “Fook” God and 28 Chinese Fairies strolled on to the stage to everyone’s delight. This is part of a strategy to release prosperity to the wider nation where the 28 “Fook” God 福星 “Fook Seng’s” and 28 Chinese Fairies 仙女 “Sin Loi’s” will be visiting outlets across the nation to greet individuals, adding good charm and prosperity into their new year.

The surprise appearance of the entourage was followed by an energetic Carlsberg “Fook” Lion Dance performance by the award winning Khuan Loke Association.

Both performances during the launch event portrayed strong presence and positive energy that are appropriate to the characters of the Carlsberg’s 褔 “Fook” campaign, which heavily revolves around well wishes of good fortune and success. The event signified the arrival of 褔 “Fook” and how it will be bestowed on the nation, from now till the rest of 2010.

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

Malaysia PR Contact

To feature the Carlsberg brand in your publication, please contact BRANDTHINK Malaysia at +603-22872255.

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12 November 2009 Kuala Lumpur – The largest Esprit store in Malaysia will be celebrating its 2nd Anniversary today at Pavilion Kuala Lumpur with an exclusive event for valued customers, local celebrities and members of the media. The Pavilion Esprit store consisting of 3 levels carries the different Esprit fashion ranges and accessories for women, men and kids. The Pavilion Esprit also has Esprit salon and Esprit café.

Living up to the brand’s DNA, the Anniversary Party will be an energetic and vibrant one filled with activities that will indeed leave a mark in the memory of invited guests. The main highlight for the evening is going to be the fashion showcase of Esprit latest trends from the Fall / Holiday 09/10 season covering the women’s and men’s apparel together with accessories.At the event, a new mannequin concept will also be introduced to guests and media The new mannequins were recently rolled out globally at all Esprit flagship stores and has made its way into the Esprit store at Pavilion Kuala Lumpur. The black mannequins are made from fiberglass with matt surface, with a unique handmade finishing.

Customers can now look forward to a fun shopping experience at the store with the new mannequins donned in Esprit’s stylish apparel! The Esprit store is located on Level 3, 4 and 5 of the Pavilion Kuala Lumpur, in the heart of the trendy Bukit Bintang.

About Esprit

Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The Group offers 11 product lines encompassing Women’s Casual, Men’s Casual, edc by Esprit, edc men, Women’s Collection, Sports, Esprit Kids, Bodywear as well as Shoes and Accessories. In Malaysia, Esprit stores are located at most of the major states. For more information, please log into www.esprit.com.

PRESS CONTACT

This release is distributed by BRANDTHINK Malaysia. To feature this story, please contact BRANDTHINK at +603-22872255.

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19 December 2009, Kuala Lumpur: In conjunction with the opening of a new Apple Premium Reseller outlet this coming Saturday, 19 December 2009, MacStudio will be giving away WooHoo! Boxes to the first 100 guests. The WooHoo! Box is set to provide instant happiness for the receiver as it contains exclusive Apple merchandise or for the lucky few, an iPod nano or iPod Shuffle!

The event is opened to members of the public and is to take place at Level 1 of Bangsar Shopping Centre, Kuala Lumpur from 2.00pm – 5.00pm. At the event it will feature a line of exciting activities as well as the whole range of the companies’ products such as the MAC laptops, desktops, iPods, for all.

There will also be special performances by our very own Malaysia artistes such as the talented band, The Snow Symphony and singer / songwriter, Rendra Zawawi.

More surprises await those who join the fun and excitement. So what are you waiting for? Come Woohoo with us this Saturday!

For more information about the above event, please visit www.macstudio.com.my.

Issued by BRANDTHINK Malaysia on behalf of MacStudio in Malaysia.

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“The mystery of a full moon and fanciful rivers playing in it.”

Water. A paradox. A game. An intense attraction for the most precious element —the one that envelops, that plays with light, gives life, and carries within it all that is fresh and joyful.

In 2005, Carrera y Carrera created the Aqua ring, an immediate International success. Since its launch, the festive spirit and surprising uniqueness have turned this gold sculpted ring into an identifying symbol or our brand.

Today, we pay homage to this magnificent piece by creating nine remarkable jewels that radiate the dazzling essence of the Aqua ring. Drawing on the familiar golden “ball,” whose paisley-motif engravings recall the verdant waters of a patio in Seville, Carrera y Carrera’s goldsmiths have given shape to a series of new earrings and pendants that flow between day and night with the assured demeanor of one who knows itself surrounded by the chic halo that defines this collection.

The raison d’être of the refreshing yet luxurious air that emanates from each piece of the new Aqua collection lies in the contrast. The emblematic engravings of the collection adapt to the circular shape and flat planes of sensuously-sized earrings and pendants. The goldsmith craftsmanship achieves a novel dimension in the yellow gold versions and attains sophistication in the new white gold and diamond pieces. The new “Maxi” Aqua pendants are a statement of personality and luxury that breathe the spirit of fashion and go beyond it.

With the Aqua collection, Carrera y Carrera introduces an exceptional product, an identifiable iconic model that carries on the firm’s tradition of goldsmith excellence, a tradition that has made it world renowned.

Aqua. A daring collection that honors the image of Carrera y Carrera —refined baroque touched by joyful irony.

PR Agency Contact:

To feature this collection in your publications/media, please contact BRANDTHINK Malaysia at +603-22872255.

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Intricate gold filigree, extraordinary lacework, and the sparkle of sequins. A matador’s regalia represents the highest expression of preciosity and the art of haute couture.

Carrera y Carrera’s gives life to a new jewelry collection : gold, rose- cut diamonds, and mother-of-pearl, for impressive pieces.

Tauromachy is mainly considered as a male-dominated world, yet contrary to common belief the connection between women and the bullring dates back to the late seventeenth century, when the fiesta took the shape we know today.

Bullring, sand, a bullfighter’s regalia, an elaborate ritual, and a magical afternoon bathed in sunlight are enough to enchant and seduce men and women alike.

Time has come to turn the tables and it is now the Goldsmiths and Jewellers of Carrera y Carrera, who find in the bullring and full matador regalia the inspiration to create the New 2008 Collection De Luces.

Emulating the detailed and lengthy process artisans and seamstresses undergo in the creation of each magnificent bullfighter suit, Carrera y Carrera workshop has poured all the imagination and love in the design of jewels that recall the ring, castanets, and the frenzied applause of the spectators.

The need to fully convey the spirit of these garments artists, led to the creation of three lines : Ruedo, Pasodoble and Alamar.

Yellow gold and large rose-cut diamonds are the stars of Ruedo and Pasodoble. Each and every one of the rings, earrings, bracelets, and necklaces that make up the collections recreate the castanets—the rigid embroidery on the epaulet—and the gold- and silver-thread flowers embroidered by hand on the bolero and pants of the accomplished.

To express the sensuousness of an evening of celebration Ruedo features rose- cut diamonds, giving the jewelry a vintage air of sophistication, brimming with glamour. If we were to select a piece as the cornerstone of the line, this would undoubtedly be the Ruedo ring thanks to its design, proportions and movement.

The key to the Pasodoble line is its oscillating movement, where the elements of each piece of jewelry shift on its own structure. The collection’s emblematic piece, the clasp Pasodoble bracelet, boasts a chic urban look for today’s young women.

Following Carrera y Carrera’s longtime tradition, De Luces also includes a fine jewelry line called Alamar. White gold and diamonds create spectacular, museum-like pieces of significant technical complexity due to its teardrop shape, the detailed gold work and the diamond setting.

It is clear that tradition, passion, craftsmanship, beauty, and the latest trends in jewelry come together in De Luces, homage to the rich tradition of creating a bullfighter’s suit—a tradition Carrera y Carrera fully identifies with, crafting each and every one of its pieces by hand.

To capture the true essence of De Luces in paper, the Spanish top model Almudena Fernández and the matador Eugenio de Mora have been captured by the famed photographer Mario Sierra, for Carrera y Carrera.

Sierra’s camera uncovers new sensory and emotional aspects De Luces in an exclusive production that transports this new collection to the magical and secret place of the tailor’s workshop, almost, but not quite, a jeweler’s workshop.

Malaysia Boutique Location:

Carrera y Carrera
G12, Indulge Floor, Starhill Gallery, 181 Jalan Bukit Bintang 55100 Kuala Lumpur

PR Agency Contact:

To feature this collection in your publication, please contact BRANDTHINK Malaysia at +603 22872255.

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Opens first boutique in South East Asia at Starhill Gallery, Kuala Lumpur

Spurred on by a family tradition dating back to the nineteenth century, Manuel Carrera and his cousin Juan José created the Carrera y Carrera brand in the nineteen-seventies. The firm quickly began the process of international expansion which was consolidated with the arrival in 1999 of a new management team. In 2001, Lladró acquired a 58% stake in the company, and in 2006 it took control of 100%.

The management team is headed by Nathalie Guedj, who has vast experience in the world of luxury goods and jewellery. During a professional career spanning more than 20 years, Nathalie has left her mark on firms such as Cartier, Christofle and Van Cleef & Arpels USA, where she was Chief Executive for eight years. Nathalie leads a young and dynamic team which knows exactly how to adapt the original and swiftly-identifiable product of Carrera y Carrera to the ever-changing requirements of an increasingly demanding market.

The jewels of Carrera y Carrera, which are famous for their exclusive design and gold work, are made with the detailed and perfect skill that is accessible to only a handful of true craftsmen. These professionals, at the firm’s central workshops in Madrid, make each of the pieces which are later launched on the market by hand, carefully nurturing even the finest detail.

Carrera y Carrera has always found inspiration for its designs in Nature and Art. This inspiration has constantly changed, always seeking the expression of modernity, and is reflected in the finely-detailed gold work. This work, made entirely by hand, makes each jewel a small figure of absolute perfection: mini sculpture. Another differentiating factor is the matt/brilliant finishing on the pieces which, via contrast, enables the finer details to be better appreciated.

Spanish character and its values such as passion, enthusiasm or love of life are also present in the design and inspiration of the collections, as well as in the advertising and communication campaigns, and are an essential part of the brand’s corporate identity.Some of these collections have become widely known as Aqua, Circles of Fire or Bambu series due to the patronage of a variety of opinion leaders.

Carrera y Carrera is loved by worldwide and Japanese celebrities, such as: Mariah Carey, Lady GaGa, Scarlet Johanson, Ester Cañadas, Julia Ormond, Helena Christensen, Giselle Bundchen, Adriana Karembeu, Koyuki, Mao DAICHI and Miki MAYA.

Carrera y Carrera is present in 34 countries worldwide. It has 12 exclusive boutiques and more than 300 points of sale. Its main markets are Spain and Russia, although the firm also operates in such significant luxury and high-end jewellery markets as the United States and Japan. Furthermore, prestigious Carrera y Carrera distributors include Harrods, Neiman Marcus, El Corte Inglés and the world’s only seven-star hotel, the Burj Al Arab in Dubai.

Carrera y Carrera has chosen StarHill Gallery to open its first boutique in South East Asia. This shopping mall has the most impressive selection of watches and jewelry brands in Malaysia.

Boutique Location:

Carrera y Carrera
G12, Indulge Floor, Starhill Gallery, 181 Jalan Bukit Bintang 55100 Kuala Lumpur

Press Contact:

To feature this story in your publication, please contact BRANDTHINK Malaysia (PR Agency, Malaysia) at +603 22872255.

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Shah Alam, 9th November 2009 – Carlsberg has launched a month-long campaign to thank loyal patrons of Carlsberg for making the brand the top-selling beer brand in Malaysia. To celebrate, local hawker centers, food courts, coffee shops and restaurants will run a special promotion at each outlet. Individuals who purchase a Carlsberg Green Label or Carlsberg Gold quart are encouraged to collect the crown cork liners that bare the “Nice One” stamp to redeem exclusive “Nice One” sportswear.

The promotion is executed in collaboration with Carlsberg’s “Nice One” campaign. In line with the campaign’s catchphrase “Nice One”, this promotion maintains all that is “nice” by making it easy and convenient for Carlsberg lovers to receive special sportswear made especially for Carlsberg by Reebok. The mechanisms of this promotion are as follows: upon collecting 88 pieces, customers can redeem a limited edition Reebok sports jacket and for 45 pieces they will receive a Reebok sports t-shirt.

Carlsberg Gold and Carlsberg Green Label has been so fondly loved and valued by Malaysians for the past few decades. Recently, both Carlsberg Gold and Carlsberg Green Label have attained much recognition by achieving notable awards. Carlsberg Gold won an iTQi award as well as being bestowed the “Best Beer” title in Flavours magazine. In addition to this, Carlsberg Green Label has the highest Top of Mind recall and named the most trusted beer brand by Reader’s Digest magazine in 2009 for the 10th consecutive year.

Redemption centers are listed on www.carlsberg.com.my.

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Brand campaign wins Silver at Malaysian Effie Awards 2009

Shah Alam, October 28 – Carlsberg Malaysia today announced that its flagship brand, Carlsberg continues its lead position in terms of market share based on industry figures for September 2009.

The sterling performance is the result of effective marketing campaigns executed by Carlsberg annually. One such campaign was successful in building market share that it won Silver at the recent Malaysian Effie Awards 2009 which was held at Hilton Hotel Petaling Jaya.

Three respected associations, Malaysian Advertising Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA), collaboratively hosted the Effie Awards, to honor and recognize effective marketing campaigns across Malaysia. Carlsberg’s “Life Favours Those Who See Things Differently” – 牛转士气，处处逢生 advertising campaign for Chinese New Year was one of the six Silver winners out of 25 finalists for the Effie Awards Malaysia 2009.

“Throughout the year of 2008, industries across the nation faced economic gloom amidst the financial crisis that enveloped the rest of the world. Most Malaysians indicated that the year would initiate a bad start to 2009 but Carlsberg viewed matters differently and took the challenge positively. Carlsberg’s belief was that life favors those who see things differently,” said Soren Holm Jensen, Managing Director of Carlsberg Malaysia.

“By adding a single stroke to the Chinese character of Ox, it became to the Chinese meaning of Life. Sentiments of motivation and positivity were amongst the key themes of the campaign, bringing people together towards a positive aspiration and celebration,” he added.

Jensen further added “As the No.1 beer in Malaysia, Carlsberg has always been in the forefront of marketing innovation and constantly deliver value add and enjoyment to our consumers. On behalf of Carlsberg, I would like thank the panel of judges of Effie and also Carlsberg’s former creative agency, Naga DDB who conceptualized this unique idea”.

This campaign also utilized the creative application of “thermo-chromatic ink” on Carlsberg cans nationwide. Another first-of-its kind marketing initiative was the Carlsberg-China Press giant angpow package. Carlsberg teamed up with a Chinese daily, China Press to produce giant Carlsberg Angpow package that had the morning edition of China Press inserted inside, and it was made available at newsstands as well as distribution to readers on January 16th.

As a result, the campaign turned out to be truly memorable for audiences and Carlsberg consumers across Malaysia.

Voted by the Chinese readers, Carlsberg also won the Grand Prize at the 11th annual Chinese New Year (CNY) greeting advertisement awards event organised by China Press and Nanyang Siang Pau on 26 February 2009.

About Carlsberg Beer

A regular in millions of bars across 150 countries worldwide, Carlsberg is a truly international brand and pilsner beer of exceptional taste and quality. In 1847, Carlsberg was founded by visionary brewer JC Jacobsen in Copenhagen, Denmark.

Carlsberg beer was first imported into Malaysia in 1903. Since 1990s, Carlsberg has been the undisputable market leader in the Malaysian beer market. Carlsberg was voted as the most trusted brand in Malaysia for the 10 consecutive years in the Readers’ Digest Most Trusted Brand awards.

Find out more at www.carlsberg.com.my

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Fly with us and enjoy attractive free treats!

Jetstar is celebrating its fifth birthday by offering bargain travelers low fares to Singapore – plus some free treats for the ultimate Singapore experience!

As part of the special deal, Jetstar is offering one-way all-inclusive JetSaver Light fares for travel from Kuala Lumpur, Penang, Kuching and Kota Kinabalu to Singapore, starting from RM19*.

The special offer coincides with Jetstar’s celebrations to commemorate five years of operation from its Singapore hub.

Grab a Jetstar low fare to Singapore and receive the added bonus of a stay in a great hotel in the heart of the city, a breath-taking ride on the world’s largest observation wheel – the Singapore Flyer – and a voucher for shopping at the Singapore Changi Airport – all for free!

Thousands of travelers booked the package in August as part of Jetstar’s collaboration with Singapore Changi Airport, Changi Airport Group and the Singapore Tourism Board.

The promotion has returned. Between 08:00am Monday 19 October 2009 to 11:59pm Sunday 25 October 2009, travelers who book a Jetstar or Valuair flight to Singapore for travel between 11 January 2010 – 4 February 2010, 24 February 2010 –10 March 2010 & 8 April 2010 –26 May 2010 will enjoy added some added extras!

For every one-night stay at participating Accor properties: IBIS Singapore on Bencoolen and the Grand Mercure Roxy Hotel, Jetstar passengers will receive a second night’s accommodation for free during this promotional period.

By presenting their Jetstar boarding pass, travelers participating in the promotion can also take a free ride on the iconic Singapore Flyer and enjoy a SGD5 voucher to shop at Singapore Changi Airport on the way home from their Singapore holiday.

For the months of January to February next year, travelers can look forward to an exciting line up of lifestyle and cultural events such as Chun Jie celebrations, Chingay Parade with its signature glittering floats and participation from 5,000 local and overseas performers. In April, food and wine lovers can participate in the World Gourmet Summit 2010, an international gastronomic extravaganza which showcases prestigious chefs, acclaimed vintners and celebrity dinners. To top it off, there will be ongoing shopping, dining and entertainment promotions to enhance every visitor’s experience in Singapore.

Promotional packages can be booked via jetstar.com or 1800 81 3090 (24hr Toll Free) from 19 – 25 October 2009. Terms and conditions apply visit www.jetstar.com/specials/1for1

About the promotion:

*The promotion applies to travel from Haikou, Ho Chi Minh, Penang, Manila, Medan, Kuala Lumpur, Kota Kinabalu, Kuching, Hong Kong, Phuket, Jakarta, Bangkok, Siem Reap and Phnom Penh. The promotion is only valid only for travel between 11 January 2010 – 4 February 2010, 24 February 2010 – 10 March 2010 and 8 April 2020 – 26 May 2010. Flights are subject to availability and not available on all flights all days. Full terms and conditions are at www.jetstar.com/specials/1for1.

Complimentary rides on the Singapore Flyer must be redeemed within three days of arrival. The shopping voucher of SGD5 is only available for collection upon departure from Singapore Changi Airport.

Accommodation can be booked by calling the Accor reservation centre in the relevant country. Callers must specify the Jetstar promotion and provide the booking reference details at the time of making the hotel reservation. For details on how to book please visit www.jetstar.com/specials/1for1

About the Singapore Tourism Board:

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, the mission of the Board is to champion tourism and build it into a key economic driver for Singapore. STB aims to differentiate and market Singapore as a must-visit destination offering enriching experiences through the “Uniquely Singapore” brand. For more information, please visit www.stb.gov.sg.

About Accor Hotels:

Grand Mercure Roxy Hotel is a welcome oasis amidst the heritage charms of historic Katong, the hotel enjoys easy access to the city centre, Singapore Expo, the Suntec Convention Centre and Orchard Road. Close by is East Coast Park with beaches, recreational facilities and renowned seafood restaurants and Changi airport is only 15 minutes with a shuttle available from the 4 star hotel. Fitness centre, pool, 2 bars and 2 restaurants along with business facilities make this a perfect choice for business or leisure.

Brand new Ibis Singapore on Bencoolen is ideally located in the heart of Singapore, within walking distance to major shopping and tourist attractions. The hotel features contemporary styled rooms with timber floors and large bay windows, and offers free WiFi access throughout the hotel.

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Being one of the world’s leading luxury goods groups, Richemont always keeps its eyes open for identifying watch manufacturers that will provide a synergistic effect for its portfolio of first-class brands. The extraordinary craftsmanship and innovativeness of the watches and in-house movements of ROGER DUBUIS, Manufacture, draw the attention of Richemont.

As announced on August 2008, Richemont acquired a controlling interest in Manufacture Roger Dubuis. Meanwhile, Mr. Matthias Schuler is pleased to announce Roger Dubuis has entered into a new phase with many challenges and opportunities.

History

Mr. Roger Dubuis, a talented watchmaker, set up his own atelier in 1980, after developing complications for Patek Philippe for 14 years. After commissioning complicated watches for major brands for several years, he joined force with Carlos Dias, to launch the brand ROGER DUBUIS. A Geneva citizen, Roger Dubuis as a person and his watches both have a strong association with the culture of the canton. Since the very beginning, all Roger Dubuis Watches follow the stringent requirements of the Poinçon de Genève and are thus blessed by the Geneva Seal.

Traditional yet Modern

With its own production of balance-and-spring regulating organs in 2003, ROGER DUBUIS had become an independent manufacture. In 2005, the second factory building served to centralize its 500 employees in a single 14,500 square-meters premise. Over 120 pieces of machine in its micromechanical engineering workshops now produce the entire range of parts for the proprietary ROGER DUBUIS movements. The full virtualization of state-of-the-art facilities has guaranteed the authentic manufacture status of ROGER DUBUIS.

In April 2006, six new movements were presented at Geneva’s Salon International de la Haute Horlogerie (SIHH), three of them for the first time. They were fitted mainly in the latest Excalibur models, one of the brand’s flagship collections, and bring the total number of movements manufactured by the factory to 28, every movement has been awarded the Geneva Seal. An exhibition organized at SIHH 2007 displayed all 28 movements, thereby demonstrating the brand’s exceptional heritage.

In April 2008, ROGER DUBUIS presented a new collection, called KingSquare. Bursting with the brand’s DNA, this square model features highly studied technical specifications. Its construction is unique and its overall design astonishingly innovative as it opens a new field of innumerable styling variations.

One of them is a lavish model with a skeleton movement, which has been restructured to transform the skeleton movement from a great classic to a totally contemporary work of art. Today, the Manufacture ROGER DUBUIS is a high- performance company, which intends to be one of the big players, specialized in the luxury sector.

Company Philosophy

The Manufacture ROGER DUBUIS follows its founding philosophy : – Embark on grand watchmaking projects based on traditional professional culture and apply the most advanced technology. Design and produce modern precious objects according to the principles of fine watchmaking and expectations of demanding clients;

• Occupy an original, exclusive and avant-garde position in the selective circle of prestigious watch manufactures;
• Fully associate time measurement with lifestyle in a spirit that is seductive, contemporary, audacious and inventive, yet at the same time highly individual;
• Become capable of professional independence of the widest possible scope while constantly raising the standard of excellence.

Product Philosophy

Whether a gent or a lady watch, conventional or for sports wear, medium- sized or large, with a simple, complicated or grandly complicated movement, each watch signed ROGER DUBUIS expresses a strong personality through immediately recognizable identity codes. Although each collection has its own features, they always comply with the four principles of the brand: – Innovative design – Within current trends – Exclusiveness and – High-end technical know how
ROGER DUBUIS ‘idea of exclusiveness is not simply commercial, but in fact a philosophical resolve.

That is why highly complicated ROGER DUBUIS watch in precious metal is made in no more than 28 examples. This figure is not just symbolic; it actually gives full meaning to the idea of exclusiveness to which the brand is profoundly committed and each product line reflects the DNA of the Maison ROGER DUBUIS.

ROGER DUBUIS is a High-Tech manufacture that cultivates exclusivity and offers extremely innovative products with a strong character for refined trendsetters and watch connoisseurs with an audacious taste seduced by powerful design and high-end technology.

Like the prestigious Poinçon de Genève itself, ROGER DUBUIS identity is based on immediately identifiable benchmark icons. The tireless pursuit of excellence prevailing at each decision-making stage has become the common denominator among all the members of personnel taking part in this Manufacture-based approach. Right from the time the company was founded ten years ago, the brand did indeed receive the Poinçon de Genève for all ROGER DUBUIS watches. This authority, governed by the Republic and Canton of Geneva, is the only body entitled to grant and to actually place the Poinçon de Genève on a movement. For the brand, the superlative finishing required to earn the Poinçon de Genève testify to his determination to raise the standard of quality well above average and his desire to cultivate in-house the traditions embodied in the Haute Horlogerie professions.

As the only one brand with a full catalog of movements certified from Poinçon de Genève, ROGER DUBUIS also represents a demonstration of high identification collections with 4 significant collections:

Excalibur

Born in 2005, ‘Excalibur’ is the tenth collection of ROGER DUBUIS watches. In addition to its classic round shape, Excalibur innovates in terms of design through powerful signatures: its bold diameter, its wristband secured by the brand’s characteristic triple lugs, its refined crown guard and its fluted bezel mean this model simply cannot be compared with any other on the market. Its immediately identifiable architecture sculpted in gold or steel is admirably associated with complicated or ‘Grand Complication’ movements.

Kingsquare

Recognizable even from a distance thanks to the sheer size and strength of its design, the latest model from the manufacture ROGER DUBUIS, named KINGSQUARE, is a majestic newcomer to the Brand range. Its construction is truly original and its global concept is astonishingly innovative, since it offers scope for countless aesthetic variations. The model is cleverly curved to form 3 large horizontal facets that are echoed in the sapphire crystals both front and back. The rear view lends their full dimension to the proprietary movements splendidly decorated. These 3 facets exercise a singular refractory effect on the reading of the various dial information through the sapphire crystal.

Easydiver

In 2004, ROGER DUBUIS presented its first line of leisure watches, taking the original – unprecedented at that time – and incorporating a tourbillon into a diving watch. This brand new concept, meeting the highest technical and aesthetic standards, soon became a new archetypal sports watch. A few years later, ROGER DUBUIS pursues its avant-garde developments by combining noble metals with the use of moulded rubber on the bezel and crown of its new EasyDiver watch. Whether forcefully virile in the black rubber-moulded version or delightfully summery when clad in white, the rugged unisex case of the new collection, not only matches the mood of the moment, but also the growing demand from a sophisticated clientele wishing to adopt a timepiece able to keep step with its many activities.

Goldenquare

The GoldenSquare line, presented in 2001, features a curving square case lending it a daring personality. This collection with its assertive character is now inseparably associated with the ROGER DUBUIS brand.

Future Development

As a part of Richemont, Manufacture ROGER DUBUIS will continue to create and distribute innovative watches under the name Roger Dubuis and will operate as an autonomous Maison within Richemont. The group will provide full support to Manufacture ROGER DUBUIS in terms of sharing of important resources, expertise and shared services.

Manufacture ROGER DUBUIS believes strongly in the immense potential of the Mainland market: with the dedication of ROGER DUBUIS staff, the infra- structure and Richemont platform we shall explore this market in very soon future.

The ROGER DUBUIS Boutiques represent a refined and convivial world which blends modernity with timelessness. Apart from the current Boutique at the Pacific Place (Hong-Kong), we shall soon be opening up two new Boutiques at premiere locations within Greater China – at the Peninsula Hotel (Hong Kong) and on Huai Hai Road (Shanghai) – to offer our clients a friendly and original atmosphere that is resolutely contemporary and deeply personal.

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To feature ROGER DUBUIS in your publications, please contact BRANDTHINK Malaysia at +603-22872255.

Released by BRANDTHINK PR Malaysia.

The Women’s Collection: The 2009/2010 fall/winter season recharges exciting contrasts for Esprit Women Collection to describe a look located between youthful femininity and grown-up austerity. Understated design sets the stage for fine quality in clay-colored facets. Graphic, defined silhouettes get a feminine look when combined with soft, fleece-like, or flowing materials such as wool and alpaca. Balkan and Asian-inspired influences are subtly incorporated just as much as Brit chic or the all- American look to give the line a hint of natural expression. This character is communicated with an increased emphasis on unity: jersey dresses, pantsuits, overcoats, and blazers break through the reign of the two-piece classic for a contemporary look with a blend of materials and colors. Intensive jewel, berry, and blue tones complement the tranquil color schemes dominated by noncolors.

Esprit Casual: The 2009/2010 Esprit Casual fall/holiday season takes it easy with an “anything goes” attitude that makes new color, style, and pattern combinations possible. At the heart of the line is a Bohemian look that reveals itself from a new, contemporary side – interpreted in real style with a gipsy-inspired feel it comes in a highly contemporary look, with South American and Eastern European influences and relaxed Wild West appeal. Flowing kits, thick faux fur vests, and textured, extra-long knit cardigans round out the mix of styles. Webbings lend a classic touch to riding pants and overcoats such as the trench, duffle, or parka. Flowing rayon twills and satins as well as mohair and corduroy in new shapes guarantee interesting surface styles. This season’s denim features skinny, straight-leg, or wide-leg boyfriend styles. Medium washings with hints of a vintage effect team up with cleaner denims and shiny looks. Turn-ups are sure to be eye catchers for thin denims and cigarette pants. Jackets, miniskirts, and shirt dresses feature checked patterns in all variations in lush orange, dark berry, and green tones.

edc by Esprit - edc by Esprit introduces the New Aristocrats this 2009/2010 Fall/Holiday.

Checked prints for the edc 2009/2010 Fall/Holiday season can be considered anything but boring: opinionated, wild, and untamed, they make a bold statement with floral designs, ethnic patterns, stripes, and chunky knit styles. The New Aristocrats look is redesigned with new pattern mixes, gipsy details, and folklore appeal. Club tour instead of sightseeing is the order of the day with new print shirts and drainpipes. A cozy cable-knit overcoat is this winter’s candidate for warm style.

Authentic washings and cool destroyed effects give denim a new temperament. Warm down styles, quilted jackets, and wool coats get a fresh makeover thanks to faux fur appliqué, new details, and large collars. Red shades, berry tones, and petrol create accents between black, brown, grey and cream.

Esprit Bodywear - Esprit Casual Bodywear unites nostalgic charm with both classic and athletic elements. Elegant pinstripes create the perfect contrast for lace and floral prints – while bows, double lace trim, and delicate mille-fleur suggest a girlish, romantic allure. Minimal art deco-style prints adorn innovative microfiber fabrics, athletic checks are paired with feminine lace, and both uni and mixed patterns round out the detail-obsessed line. Multiway bras with versatile straps serve as the perfect companion to any top.

Chocolaty brown, anthracite, and off-white give the range a sense of calm and highlight different berry, orange, and rose shades.

Esprit Accessories - This 2009/2010 fall/holiday season, Esprit Accessories turns to aristocratic chic that brings style queens and purists together. Art Deco, architecture, and modern graphics are incorporated into the use of shape and design just as much as tradition and classical style. Floral, patterns reminiscent of Eastern cultures combine with dots and checks to form a graphic-inspired look where traditional details are contrasted by technical prints and architectonic linearity. Textured, authentic materials are accented with characteristics in suede styles and matt details.

For bags, new retro renditions and boxy shapes are the season’s must haves. Key styles such as the baguette bag, shoulder bag, and hobos are all part of this season’s looks.

Warm brown tones become trusted autumn companions and grow cooler and darker as winter slowly approaches. Red nuances and cool mint shades and olive tones provide the perfect accent to black, anthracite, and eggplant.

ESPRIT – THE WORLD IS OUR CULTURE

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To feature these collections, contact BRANDTHINK Malaysia at 603-22872255.